This celebrity became even more popular after being exposed of having multiple girlfriends
Chapter 102: Selling Out and Broadcasting the New Episode

Chapter 102: Chapter 102: Selling Out and Broadcasting the New Episode

Wu Mu originally planned to use only one Performance Card, but seeing the momentum online, he thought one card seemed insufficient, so he simply added another.

As soon as he used the two Performance Cards, he immediately saw the credits being rapidly redeemed.

...

In a small city, the local small-time merchant Xiao Guo was scrolling through Taobao again, looking for something good to buy.

Soft Cloud Tissues?

Xiao Guo looked at the photo of the spokesperson on the brand page and felt it looked familiar.

Oh, it seemed that the spokesperson was the same one from the cup he had bought before.

He quite liked that cup; it was nice to use.

He thought about it and realized he was running low on tissues at home.

He placed an order without a second thought.

...

In a supermarket.

The stock clerk Xiao Li was busy putting new products on the shelves.

When he got to the tissues, he unconsciously picked up a cyan-colored one and placed it in the most conspicuous position at the front.

Hmm, this tissue brand looked high-class at a glance, probably bringing in a good profit; selling more of these would mean the supermarket earned more as well.

...

In Sichuan province, Rong City.

The owner of a chain restaurant, Old Zhou, had just finished a meal and was leaning back in his seat, tired, waiting for his driver to take him home.

During the ride, he took the chance to browse his phone.

He opened WeChat Moments, and the first post caught his eye.

Ross, director of the Soron Marketing Company: "Sharing a marketing failure case study. The new spokesperson collaboration between top influencer Wu Mu and Soft Cloud Tissues is like a car crash in marketing. I am positive that the brand did not consult any marketing agency. The mistakes are too basic and serious. Firstly..."

It was a new post by the director of a Marketing Company he had worked with before.

Old Zhou briefly read through and found it was essentially criticizing the choice of an endorser mired in a scandal, not thoroughly investigating the positive impact the celebrity could actually have on the brand, not recognizing the risks involved in hiring the star, and not having emergency PR plans in place.

In short, it was a complete negative example.

After a quick glance, Old Zhou dismissed the post uninterestedly and scrolled down.

However, after scrolling for a few seconds, he scrolled back up, looking thoughtfully at the new packaging for the tissues in the post.

Quite high-class, the overall cyan color punctuated by Wu Mu’s silhouette, it looked chic indeed.

Perhaps it would suit the style of his restaurants?

After pondering for a moment, Old Zhou saved the picture and forwarded it to his subordinates, "Has the company decided on the new tissue procurement? Contact this company and see how much they’re charging, and if they can customize the packaging for us."

...

Zou Dezhong was still fretting over how to handle the fallout from Wu Mu’s new endorsement.

Looking at the screen filled with abuse toward their brand, the pressure was mounting inside him.

Just in these few hours, they had received a barrage of complaint messages, and it seemed the matter was getting increasingly out of hand.

He was starting to hesitate whether to cancel the endorsement.

As he was deliberating, his phone rang. Zou thought it was another inquiry about the new spokesperson.

But unexpectedly...

"A chain restaurant in Sichuan province wants to bulk buy our tissues? They also said they appreciate our packaging design and think it has class?"

Zou had a puzzled look. Their brand had always had a similar style; why had they never encountered such good fortune before?

Could it be due to adding Wu Mu’s image?

No way...

Slightly baffled, he hung up the phone, only for it to ring again immediately.

"A supermarket surveyor reported our tissues are selling much faster? The sales have multiplied several times over from before?"

This...

Zou couldn’t help but stand up. Just one new photo, could the effect be so exaggerated!?

He paced back and forth in his office, wondering if it was really because Wu Mu’s photo was added.

Unexpectedly, the phone rang yet again.

"Our online store’s sales have increased dozens of times, the stock is sold out!?"

Ah.

Ah?

Holding the phone, Zou stood for a while, his gaze toward the computer screen turned somewhat bemused.

So all you people are really just faking it, verbally criticizing fiercely, but secretly buying the products out?

The pressure in Zou’s heart vanished in an instant.

As long as Wu Mu really could drive sales, he didn’t care about complaints anymore.

As long as it made money, such minor issues were actually trivial.

...

While the internet was frantically protesting against Wu Mu’s new endorsement, a new episode of Masked Singer was about to be broadcast.

Lin Qingyue sat in front of her computer desk in the study, waiting to watch the new episode of Masked Singer. During the break before the show, she casually scrolled through the latest developments of the Wu Mu endorsement incident.

Her father, the esteemed director Lin Xueming, was beside her, inquiring about her recent work and life progress.

"How’s your situation at the station lately?"

Her situation at the station?

Lin Qingyue laughed, "Old Bear has been valuing me much more than before. Lately, every now and then he’s been asking if I’ve encountered any difficulties or if I need the station’s help."

Lin Xueming turned to look at her, "Did the new program’s viewership increase again?"

Lin Qingyue nodded, "Yeah, the average viewership for the second last episode was 0.49, it’s almost touching the fringes of hit variety shows. The station’s advertising situation has improved a lot recently."

"However, the viewership dropped quite a bit without Wu Mu in the last episode."

Last episode they aired leftover footage, without Wu Mu, and the viewership immediately went down.

Lin Xueming frowned, puzzled, "Is he that important?"

Lin Qingyue sighed, smiling as she nodded, "He is somewhat important. A fair portion of my show’s audience comes just to see him."

After some thought, Lin Xueming said, "Then bring him back early to continue recording. Also, regarding Zhang Lifeng and Zhang Haoran, if you want to get rid of them, just do it. I’ll talk to them."

Lin Qingyue considered for a moment, "Zhang Lifeng should be removed, but let’s keep Zhang Haoran for now; he can serve as a foil to Wu Mu’s screen presence."

Lin Xueming nodded, his gaze noticing Lin Qingyue’s computer screen, "You looking at his new endorsement issue?"

He shook his head, "It was unwise to take on new endorsements so soon. Everyone still remembers his scandal, and endorsing a product at this time will only lead to boycotts."

He was still on the rise, he should have just waited for everyone to almost forget about the scandal before taking on new endorsements.

Rushing into this new endorsement, causing a mess, would surely make other brands wary of hiring him for a significant period.

This approach had little to gain and could instead delay his real comeback.

Lin Xueming thought Wu Mu’s actions were unwise, but Lin Qingyue somehow found amusement in it.

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