Superstar's Development Diary
Chapter 378 - 379 Lucky Girl

Chapter 378: Chapter 379 Lucky Girl

Her background as a model gave her a great advantage with luxury brands, which actually prefer models over singers and actors for advertising.

Models have height restrictions, almost entirely relying on innate blessings, and in terms of temperament and facial features, far surpass celebrities shaped by public beauty standards.

However, because models’ marketing power couldn’t match that of celebrities, in recent years, luxury brands have all turned to using stars as spokespersons—there’s no helping it, even luxury brands need to survive.

Even without considering the high-end audience, there are still many second and third-tier sub-brands under the main brand, which must garner some performance for these brands.

Leveraging her model identity and the popularity of reality shows, Zhaoyan had made a name for herself in the Huaxia fashion scene and subsequently gained footing in the global fashion circle.

Netizens once dug up photos of her family, and by comparing the facial features of her parents, they felt it was impossible for them to have given birth to a beauty like Zhaoyan.

When Zhaoyan first rose to fame, there were suspicions that she might have been adopted by her parents, which speaks volumes about her astonishingly beautiful features within her family as if resulting from a mutation.

Suspicions of adoption were in the minority; more netizens leaned towards the belief that Zhaoyan had undergone plastic surgery, and they exposed some of her youthful student photos.

The contour of her face was broadly unchanged, but the features didn’t add up: her eyes were not as big, her nose was not as straight, her chin was not as sharp...

Even though Zhaoyan had publicly denied having had plastic surgery on numerous occasions, netizens didn’t believe her. Later, the plastic surgery rumors intensified, eventually leading Zhaoyan to visit the hospital, requesting doctors to examine her face to prove her innocence.

This incident caused an uproar two years ago. He Jinxia had heard the name "Zhaoyan" from Sheng Yan’s mouth and specifically searched for information on Zhaoyan. Apart from being famous for her reality show appearances, the most famous piece was this "hospital self-vindication" news.

He Jinxia didn’t know how outsiders saw it, but as a celebrity who deeply understood the behind-the-scenes marketing, she recognized at a glance that it was a hype, full of explosive potential and topicality, dominating the hot search for an entire month—a highly successful marketing stunt.

He Jinxia watched Zhaoyan, dressed in a velvet haute couture dress, slowly enter the Aishang Fashion Show, her head tilted up a bit too high, giving her neck an elegant, swan-like appearance. The wine-red color of the dress accentuated her noble aura.

Zhaoyan entered the fashion show nonchalantly, mocking in her heart with a sneer at the sight of the astonished looks from other celebrities, deriding them for their ignorance.

Suddenly, she stopped in her tracks upon seeing He Jinxia seated in the second row.

Zhaoyan hummed softly, her eyes casting a cold light as she thought, Aishang really held her in high regard, giving her a second-row seat!

But it didn’t matter, with her presence, He Jinxia shouldn’t expect any favors from Aishang!

Why was it that despite both being overweight, she had struggled so hard to lose weight back then, enduring ridicule and suffering that was almost unbearable, while He Jinxia managed to slim down so easily amidst everyone’s blessings?

It was utterly unfair!

Zhaoyan clenched her hand slightly, restraining herself from looking at He Jinxia again, and took her seat in the first row.

Behind her, a hint of perplexity flitted across He Jinxia’s eyes, her brow furrowed slightly; she couldn’t understand why Zhaoyan seemed to bear animosity towards her.

This irrational hostility puzzled her, and she had no idea what she had done to offend Zhaoyan.

She silently noted this in her heart, and soon after, the Aishang show began.

Dazzling lights, statuesque models, and a plethora of clothing—whether glamorous, bizarre, or minimalist—came one after another, providing an experience akin to watching a magical blockbuster film.

The theme of Aishang’s show this time was "Enchantment•Disarray" and it showcased next year’s spring and summer collection.

He Jinxia originally thought the theme would be "The blossoms’ chaos aims to captivate the eye" but instead, Aishang did the opposite, using bold cool tones to create visual bewilderment and confusion.

Although the colors of the clothes were quite chaotic, they were highly unified in one aspect, and it was precisely because of this that they were orderly amidst the chaos.

Accompanying the clothes, the music playing in the venue was uncannily haunting, with song layers overlapping, making one feel as though they were in a different dimension.

He Jinxia watched the models uninterrupted, immersed in the magical spectacle brought by Aishang, and by the time she came back to her senses, the show had already ended.

The designer of Aishang walked hand in hand with the opening model onto the runway to bow and express their gratitude to the audience.

He Jinxia stood up, applauding with the crowd, and then, one by one, the celebrities began to leave the venue in an orderly fashion to catch the next show.

He Jinxia was only there to see Aishang’s show today, so she got up later than usual. When most of the stars had left, she stood up. At that moment, Deng Zhaoyan in the row in front also stood up.

He Jinxia saw the Aishang designer she had only seen at the fashion show coming out from backstage with a smile, reaching Deng Zhaoyan to converse, with both using fluent foreign language.

Seeing this, He Jinxia quickened her pace to leave.

Just as she got to the doorway, suddenly a hasty shout came from behind, seemingly calling her. She immediately stopped and turned to look.

The designer who had been talking with Zhaoyan came over and said with a smile, "Miss He, I recognize you, you’re the lucky girl from Huaxia."

The designer spoke in Huaxia’s language, and He Jinxia raised a polite smile on her face and nodded at him, "Hello."

While maintaining a modest and courteous demeanor on the surface, inside she wondered what "lucky girl" meant.

Luckily, in the next second, the designer explained, "Lucky girl is the nickname the staff at the Huaxia branch have for you in private. They say ever since you endorsed Aishang, the sales performance of the new stores have been very stable and has even become one of the branches with the largest sales in Huaxia."

At this point, the designer expressed some regret, "I heard that the person in charge of Aishang Huaxia Branch has been trying to contact you for events, but you have been too busy to spare any time for them."

He Jinxia showed an apologetic smile on her face, while her mind was filled with confusion: Aishang had invited her?

The fashion resources were handled by Tony on her behalf; whenever Tony was uncertain, he would consult with Luo You, and once the two of them had made a decision, they would set the official schedule and place it on her agenda.

Last month she filmed a reality show, the month before that a movie. She had little time for external activities, and the number of events she attended was very limited. He Jinxia was certain she had never seen an announcement from Aishang, let alone knew they wanted to invite her to events.

As she mulled this over, the designer happily asked, "I wonder if Aishang might have the honor of inviting you to become Aishang’s brand ambassador?"

There is a saying in the fashion industry: being a spokesperson means the brand thinks you’re good; an ambassador means the brand thinks your fans are good; a close friend is the brand nudging your fans to be better...

Of course, whether it’s being a spokesperson, ambassador, or close friend, it’s all a form of recognition from the brand for a celebrity, a reflection of the celebrity’s external value.

She currently only had an endorsement and was the image ambassador for the Feier brand, which made her look "clean" to a pitiable extent among some traffic celebrities.

He Jinxia knew without thinking that this was an excellent opportunity not to be missed.

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