Superstar's Development Diary
Chapter 377 - 378: An Awkward Yet Proper Smile

Chapter 377: Chapter 378: An Awkward Yet Proper Smile

He Jinxia’s Fashion Week invitations were secured by Luo You, who obtained a total of three invites. One was for the Aishang Fashion Show, and the other two were from clothing brands that had collaborations with Feier.

As a second-tier clothing brand under the luxury PDZ group, Aishang had achieved dazzling sales results last year, successfully penetrating the middle class markets around the world. Therefore, this year, it was exceptionally allowed to hold a fashion show in Nernas.

Among the highlights of He Jinxia’s visit to Fashion Week was Aishang.

Tony had always been dedicated to connecting He Jinxia with Aishang, thereby indirectly reaching out to PDZ.

Although it looked quite challenging from the current stage and not easy to achieve, at least there was a direction.

Previously, He Jinxia had made an appearance for the opening of Aishang’s new store in Imperial City, which generated a very positive response. In the week following her appearance, the sales of the new store skyrocketed.

Many of the customers who came to buy clothes were fans of He Jinxia, and they frequently asked the sales staff when He Jinxia would visit Aishang again.

This phenomenon was reported with utmost honesty by the store manager to the higher-ups, and then relayed further up the chain.

From one level to the next, He Jinxia became a sensation in the Aishang Huaxia Branch.

Of course, she wasn’t so popular that Aishang Huaxia Region was willing to invite her to be their spokesperson yet, but at least she had earned a basic level of goodwill.

So when Luo You, He Jinxia’s agent, approached Aishang to secure some Fashion Week brand invitation tickets to attend shows, the Aishang executives agreed readily, and the process was relatively smooth.

"Click, click..."

The sound of photography was incessant as He Jinxia began to walk on the red carpet.

Outside, the red carpet was open for celebrities to walk on each day of the Fashion Week, before the first show and after the last. They could walk it twice, once on the way in and again on the way out, with a maximum stay of three minutes—except for the well-known stars.

On the red carpet, there were staff members specifically assigned to monitor and audit; if someone exceeded the three-minute mark, they would be fined, down to the second.

He Jinxia didn’t know how much the fine was, and Luo You had only heard about it without knowing the specifics. The person who informed him said the fine was enough to make an ordinary second-tier celebrity feel the pinch.

Moreover, even when paying the fine, there was a time limit set by the organizers. Ordinary stars who lingered on the red carpet for more than five minutes would not only be fined, but also pulled off the carpet and blacklisted from future Fashion Week events, denying them any future opportunities to walk the red carpet.

Bear in mind, there are many journalists around the red carpet and many stars walking it, but with limited time. If every star lingered and refused to move, causing a "traffic jam," what would that look like?

He Jinxia was quite interested in this notion of a "traffic jam," but unfortunately, the brands opening on the first day of this year’s Fashion Week weren’t very notable or significant, resulting in reduced media presence. Furthermore, the celebrities that did come were few and not very famous.

The stars all abided by the rules, completing the full journey in less than three minutes, so she didn’t see any hint of crowding.

Today, He Jinxia was wearing a pure white cocktail dress, a simple and elegant design provided by Aishang, along with matching pure white teardrop earrings, also sponsored by Aishang. After enjoying the shows for the day, the clothing would have to be returned immediately.

Around her neck, she wore a pink rhinestone necklace. The necklace’s design was so attractive and tasteful that when Tony helped her with the outfit, he didn’t ask her to take it off. Instead, he casually inquired where she had bought it and complimented her on her good taste.

He Jinxia dared not admit it was a gift from Sheng Yan and vaguely brushed over it, thinking she would keep it secret as long as possible. Otherwise, given Tony’s admiration for Sheng Yan’s taste in clothing, he probably wouldn’t stop inquiring after her once they arrived at the show.

The red carpet was about two hundred meters long, taking less than a minute to walk if one kept their head down the entire way; stopping here and there to give the photographers a chance to snap pictures, one could definitely complete the entire walk in three minutes at a controlled pace.

Every time He Jinxia reached a designated photo spot, she would lift her head and turn towards the photographers, offering them a slight smile, even if not a single foreign photographer took her picture, she maintained her smile, determined to keep it up.

Perhaps it was her serious demeanor or her nice gown, but He Jinxia occasionally received a few shots from foreign photographers.

She thought the entrance would be uneventful, but to her surprise, a few Huaxia journalists were waiting at the end of the red carpet, calling out He Jinxia’s name, asking her to look their way for a better shot.

He Jinxia purposely lingered longer at the end for the Huaxia journalists to take more pictures, silently praying they would pick the most beautiful ones to publish.

The shouting of the Huaxia journalists drew the attention of other foreign journalists stationed at the end, who, thinking He Jinxia was a famous top-tier star from Huaxia, eagerly joined in the photo shoot.

For a moment, He Jinxia found herself surrounded by a sea of white flashes, feeling a taste of true superstar treatment.

Three minutes up, she promptly exited the red carpet, holding an Aishang invitation and entered the fashion show.

Meanwhile, Huaxia media in the U.S. urgently produced several reports with photos of He Jinxia from the red carpet and sent them back to their home country.

Ten minutes later, major marketing accounts began to spread the news about He Jinxia’s red carpet appearance, including articles paid for by Zhang Dayou.

[The goddess of grace and gentleness, the most beautiful among the female celebrities!]

[Unretouched HD photos of He Jinxia, her skin tender and bouncy, well-maintained, young, and vibrant!]

[Not all red carpet looks need to be luxurious, check out her simple and elegant style!]

...

Zhang Dayou watched as the topic index of He Jinxia on W Blog got higher and higher, so he uploaded their retouched red carpet photos on W Blog, with the caption:

[Feeling ecstatic (/≧▽≦)/~ First time walking the red carpet at fashion week in history!]

Before long, many fans left comments, pushing the hashtag #HeJinxiaOnTheRedCarpet into the top hundred of W Blog’s trending search list.

Although it didn’t make it to the top fifty, the trending topic was the result of He Jinxia’s fan power, with little investment from the public relations team in trending searches, proving that He Jinxia’s popularity was becoming more stable and rising.

Inside the Aishang Fashion Show, He Jinxia found her seat number and sat down. Gradually, other stars began to arrive, both from Huaxia and other countries, none with high global fame.

Just as the show was about to start, suddenly, another star walked in from the entrance, prompting a gasp from the other stars present.

"It’s Deng Zhaoyan, the fashion queen of the Huaxia Realm, coming to watch Aishang’s show!"

Deng Zhaoyan’s features were sculpted, and while she was a Huaxia person through and through, her face had a touch of exoticism, which made her favored by major luxury brands.

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