Love? The Reborn Me Just Wants to Obtain Rewards
Chapter 678 - 290: A Wonderful Tomorrow

Chapter 678: Chapter 290: A Wonderful Tomorrow

Su Huai’s words seemed straightforward on the surface, yet for those who truly understood the women’s fashion industry, they resonated with a reverberating impact.

It was a whole new way of thinking, a fresh attempt at breaking the mold.

Moreover, from Su Huai’s choice of words, he was not simply talking about making money from fans in the ordinary sense but hinted at something very new.

However, in an instant, Zhang Dayi couldn’t quite wrap her head around it.

"Do you mean... like those celebrities, creating a trend-led brand for the fans?"

"Not quite."

Su Huai shook his head, which left Zhang Dayi even more baffled but also more excited.

At this moment, celebrities building their own brands had not yet become a trend, with only a few predecessors who didn’t quite make it. Following their lead wouldn’t work.

"Currently, a few somewhat famous celebrity brands exist: Girls’ Generation’s Jessica Jung’s Blanc & Eclare, Sarah’s SJP, TVXQ’s Kim Jaejoong’s Moldir, Edison Chen’s Clot... Their strategies are still limited to selling fame."

Zhang Dayi listened intently to Su Huai’s analysis, growing more focused.

"Serious brands sell products, while stars looking for shortcuts sell popularity; these are the two standard paths right now.

Celebrity brands that sell fame often lack sustainability because no flower can bloom for a hundred days, and fans’ fervent devotion to celebrities is based on their works. Without successful works for an extended period, fans will grow tired and gradually be less willing to pay. Jessica Jung is a prime example.

Moreover, celebrities have an inherent weakness in this regard—they must maintain a certain decorum and an air of mystery; they can’t get too close to their fans.

Can you imagine Jessica Jung live streaming non-stop, babbling to fans about products?

It won’t work. Once she loses that mystique, revealing a monotonous and dull side on camera, the fans’ filters will shatter, and the merchandise will be even harder to sell.

You should know, not everyone is cut out to be an internet celebrity.

Celebrities have their skills, idols have their strengths, and the ability to attract fans through live streaming is a whole different talent."

In future generations, many celebrities tried live selling, but only a handful achieved relative success, significantly testing individual talent.

Some people think live selling has no barriers, that just being famous is enough, but that’s not the case; it’s not that simple.

G.E.M. Deng Ziqi might be able to do it, but Zhang Bichen definitely couldn’t.

Meng Ziyi and Yang Chaoyue also have potential, but they need to shift their approach, while Nazha and Liu Yifei would unequivocally fail at it.

"It’s not a matter of how famous you are or whether you are trendy, but whether you have the ability to showcase an attribute via live streaming that attracts fans—not just any fans or fans for their looks, but commercial fans.

With this skill, you can build up a dedicated commercial fanbase.

Without it, even the hottest stars can only sell short-lived fame, converting popularity into money."

Zhang Dayi was mesmerized by the conversation, prompting her to ask involuntarily, "Then what’s my unique advantage?"

"Your fans have always been highly targeted commercial fans; otherwise, why would every e-commerce organization want to replicate Zhang Dayi?"

Su Huai praised her, but it was also the truth.

"So don’t think you can just learn from those trendsetting celebrities and believe that putting some effort into design allows you to comfortably reap the profits from your fans. There’s a big problem with that line of thinking."

"I don’t understand." Zhang Dayi shook her head, unable to keep up.

Su Huai wasn’t surprised because, at this point in time, globally, less than three internet celebrities truly succeeded in this regard, and the scale wasn’t large.

"What you need to do isn’t about selling fame."

Su Huai looked intently at Zhang Dayi, emphasizing each word.

"You need to get closer to your fans, empathize with them, sell common dreams, and lead them onwards without getting too far ahead... Does that make sense to you?"

Zhang Dayi thought hard, trying her utmost, but still only grasped part of it.

"You mean, I need to be more down-to-earth, connect with fans’ hearts, distinguish myself from celebrities, not be aloof, and give the impression that I’m one of them?"

"Pretty much, you need to tell a story of how a Cinderella becomes a princess. You need to instill a lot of things in them, you need to fully expose your vulnerabilities, to bring yourself down to earth."

Su Huai intensified his tone and slowed down even more, deepening the concept.

"For instance, you should add more casual chat into your regular live streams, focusing more on your luck before your effort.

I can try to summarize a narrative for you—

’I, Zhang Dayi, am not the studious type. I can’t act, and I got so scared when entertainment companies approached me that I ran off in the middle of the night. I can’t sing well. In short, I’m just an ordinary woman.

But I’ve been pretty lucky along the way, with a lot of people’s help.

Why help me?

I know how to deal!

When going to important events or meeting important people, I always take them very seriously and prepare thoroughly.

For example, I’d carefully apply makeup and earnestly choose a suitable outfit. I’d think ahead about how to present myself, and sometimes, if I encounter topics I don’t understand, I’d rather stay quiet all night and just sit there and smile than blurt out unthinkingly.

Ladies, never think it’s sucking up. If you’re in a place where everyone is superior to you, shouldn’t you maintain respect?

For an ordinary girl like me, there’s not much I can do, so the least I can do is stay silent and pour tea for the bosses.

Honestly, if a young woman can do three things well, that’s already impressive.

First, dress neatly and look beautiful. Second, always maintain proper decorum in speech and behavior. And third, have a mindset of striving to better oneself.’

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