Love? The Reborn Me Just Wants to Obtain Rewards
Chapter 677 - 289: New World_2

Chapter 677: Chapter 289: New World_2

As long as he crossed that standard line, he primarily considered convenience and preference and didn’t intentionally flaunt anything.

Right, actually, Gu also had a house in Hangzhou, but she had never visited it and didn’t know if it was convenient to live in, so she simply never went in.

In another two years, Su Huai planned to urge her to sell off the extra houses right at the peak of the market, and then with the money, return to the Northeast to build a grand estate, to write a couple of... cough cough.

"Goodnight, Makabaka!"

Su Huai’s garden baby-style wave made Gu laugh to death. She herself lacked childlike innocence, but she was especially unable to resist Su Huai’s belated childlike behavior.

"You lunatic, goodnight!"

Gu happily went to get ready for bed, and then Gou Huai called up Wu, turned around, and headed back to Zhang Dayi’s studio.

"Are you asking me to be your driver?!"

Wu widened her eyes, somewhat breaking her defenses.

Shamelessly, Gou Huai said, "You see, I’m unfamiliar with the place, plus I have a face that’s easy to hit..."

Actually, he wanted Wu to serve as a human piece of evidence, to prove that his staying out all night was for legitimate work, not for sneaky dates.

Wu Yong knew, of course, but felt both amused and helpless.

"Forget it, let’s go."

Then Wu personally drove straight to Zhang Dayi’s temporary livestreaming room.

On the road, she suddenly said, "Actually, your asking me to cover for you is pointless. I can only orbit around Miss."

Oh, is that so? Deep meaning?

Su Huai’s mind was sharp now, and he immediately picked up on the deeper implication.

"What? Are there actually people specifically circling around me?"

Su Huai tested her with a joking tone. Wu didn’t respond and just pursed her lips with a smile.

Sitting in the passenger seat, Su Huai completely understood and thought: It looks like Gu didn’t just meddle with the company, he has also set up surveillance on me outside...

Actually, he had speculated about this a while ago, and now it was just confirmation.

He carefully thought for a while and felt Gou Gu’s surveillance probably wasn’t stationed at the school’s entrances. The big data classes shifted back and forth across three campuses with a total of 10 exits—how could they be fully monitored?

So, there must be surveillance at the Shangri-La downstairs, and it might not necessarily be external stakeouts, but rather information leaked from the hotel lobby.

Judging by this, he’ll have to stay there often.

Completely avoiding it wouldn’t work; he had spent so much money on a long-term suite rental, and never visiting would be like telling Gu Tongshu "I’m onto you."

Thus, he had to go as usual but try not to bring any girls, to maintain an illusion.

Actually, whether or not he brought girls didn’t matter; Gu wouldn’t dare to fully confront him. Gou Huai was just preemptively planning, attempting to lead Gu into making errors in judgment.

Playing mind games with him was a long-term struggle; there was no need to rush for short-term gains.

Upon arrival, Zhang Dayi was livestreaming. Su Huai simply joined Tian Ye’s team outside the open room to discuss work.

Currently, Zhang Dayi’s women’s fashion strategy had completed the first half of its inception, moving back and altering over a hundred styles; the next step was to select the primary models and confirm production details.

The team was a bit stuck on the direction, mainly between focusing on "fan experience" and "ensuring profits."

Yo anyone would choose "fan experience."

Isn’t that obvious?

You rely on fans for your livelihood; if you don’t maximize their experience, how would you survive in the future?

But actually, in the women’s fashion industry, this is a fallacy.

Listening to the debate, Su Huai quickly grasped the current dilemma.

"Experience? To what extent does the experience need to be improved to satisfy most fans? Stop kidding, don’t you know how fussy and unreasonable women can be about women’s fashion?"

"Our Sister Yi’s fans are okay; the return rate shouldn’t reach 50%. Keeping costs a bit higher won’t cause losses..."

"What if it does reach 50? What are you going to do? Based on your costs of over 300 per item, how much money would 10,000 items cost? Priced at 499, the value for money looks good, but why don’t you calculate the break-even point?"

"This is Sister Yi’s first launch in her new journey; I don’t care about your reasons, reputation must be the top priority!"

"You are just drinking poison to quench your thirst!"

"Yes, you set such high expectations now, but what about the next shows? Still making a loss to generate buzz?"

"The quality of women’s clothing can only go up, not down. If we can’t maintain the same quality in the future, the reputation will collapse even faster!"

"Why can’t you guys think positively? Why can’t our Sister Wu achieve good reputation with low returns?"

"Stop bullshitting, do you even believe what you’re saying?!"

The two groups were red-faced from arguing, but not due to personal conflicts; their philosophies were genuinely different.

Women’s apparel might be the most difficult business among all product categories.

On one hand, end consumers have strong individualized demands and easily return items if slightly unsatisfied.

On the other hand, the production difficulty for manufacturers is extremely low; any small factory can create a large amount of poor-quality "individualized" details.

When these two elements collide, female consumers, with the clothes in hand, will compare globally and find that here it’s not as good as another brand, there it isn’t as pretty, from the fabric to the color to the tiny details, there’s always something to be dissatisfied about.

If this "immediate devaluation upon receipt" mentality is somewhat understandable, then some women inherently lacking the concept of credibility pose a constant threat over all businesses.

This group has already decided to return the product even before buying; once the clothes reach them, they wear them for a couple of days while they are new, and then return them unwashed.

More deviously, some even teach others on platforms like XHS how to exploit businesses: buy, rent it out, and then just refund, a zero-cost business boom.

Thus, the so-called "conquering female consumers with quality" is a false proposition; even immortals can’t achieve it.

Therefore, businesses must manage costs in advance, with a clear strategy.

The reason why Zhang Dayi was so successful was that she managed to keep the return rate at a relatively low level during her peak.

Her downfall, however, was due to the difficulty in maintaining this situation long-term, regardless of the Prince Jiang incident; she was already regressing.

Viya learned from this; hence, she didn’t stubbornly stick to women’s clothing but quickly expanded her range of products after gaining fame, making easier money.

Now, as Zhang Dayi starts afresh at Xingyu, the first launch is crucial, leading to significant disagreements among the anxious team members, which is also a manifestation of pressure.

Su Huai understood but didn’t rush to take sides.

He waited until Zhang Dayi finished her live session, then, dragging her tired body, they all went for a late-night snack.

Drinking hot milk, Su Huai asked Zhang Dayi two questions.

"Do you think, by using your reputation and eye for goods to sell others’ products and then taking a sales commission, it is sustainable in the long run?"

"It’s possible, but having no brand of our own ultimately means being dependant on others..."

As soon as Zhang Dayi started to speak, she gave many reasons, but Su Huai wasn’t listening and interrupted.

"So since you can sell other budget brands and earn quite a bit, why not elevate your own brand above them, and truly avoid the quagmire of homogenous competition?"

"Uh... Huh?"

Zhang Dayi, who had been pondering this issue every day, immediately grasped the point upon hearing this.

"Do you mean, by ensuring the quality, raise the price, lower the sales frequency, and ultimately position as affordable luxury?"

"Right, since it’s about making money from fans, let’s be thorough."

Su Huai spoke very calmly, almost coldly.

"A cost of 300 yuan, selling for 499, you feel you’re giving back to fans, but sadly, nobody truly appreciates that you’re considering their needs.

Those customers who got a deal might rave about your cost-effectiveness on various social platforms, yet the moment the cost-effectiveness diminishes, they will turn on you without hesitation.

Don’t fall into the trap of trying to please them; women can’t be pleased that way.

If you bump the cost up by over a hundred to 500 yuan, but then sell for 1888, telling them your positioning is affordable luxury, never just ’budget-friendly’, then maybe only loyal fans will buy, but, you will also never be morally blackmailed.

Also, loyal fans can be cultivated.

Cultivating loyal fans and reducing return rates are two different strategies. Millions of women’s clothiers are crammed on that latter track, racking their brains and exhausting every thought, but who has really succeeded?

Sister Yi, it’s time to chart a new path."

Zhang Dayi was utterly stunned, shocked as she stared at the vast new horizon before her, speechless for a long time.

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