E-Ladies: Navigating the Wired World
Chapter 229: Episode 229: Seems to Be Favored by a Big Shot

Chapter 229: Episode 229: Seems to Be Favored by a Big Shot

"Good! Well said!" A kind-looking middle-aged man from the audience clapped vigorously, "Those of us who manage accounts must provide services that are needed by clients, and the content must be what the net users love to see! Otherwise, if we only do what we like, no one will support us, right?"

"Mr. Xiaozhou’s words are spot on! Come on, Mr. Xiaozhou, please join us on stage and speak!" Chang Hua invited the applauding middle-aged man up to the stage, "This gentleman is Zhou Haoren who mainly signs contracts with social media micro-celebrities. Mr. Xiaozhou!"

"Hello... What a coincidence, my last name is also Zhou..." Zhou Xueyin awkwardly introduced herself, not knowing what else to say, "My name is Zhou Xueyin."

"Mr. Xiaozhou, Mr. Xiaozhou, both of you are elites in the industry. You should have a chat later!" Chang Hua seemed to be playing the role of a matchmaker.

"Will chat later... Will chat later... May I ask... Do you have anything else you wish to inquire about?" Zhou Xueyin really didn’t want to stand on stage like a fool any longer.

"Does anyone else have anything they’d like to ask the two of them?" Chang Hua turned the question over to the others in the audience.

A crowd of people looked at each other, shaking their heads, unsure of what to do.

It makes sense since every company has its own way of managing accounts, and the Weibo platform is very transparent. The level of someone’s account is obvious, so there’s no need to make a fuss about explaining it here.

"Since nobody else has any questions, let’s enjoy good food, good drinks, and good networking!" Chang Hua led the two Mr. Zhou’s off the stage.

Zhou Xueyin made a quick escape, pulling Wei Jingzhu away from the venue.

"Phew... A room full of men, before there was sister Bai anchoring things, but now that sister Bai has also left the industry, it seems like I’m the only woman playing with Weibo." Zhou Xueyin was a little panicked.

"You’re overthinking it. There are a few female practitioners standing in the corner, but they all seem to be in self-media, specializing in short videos or pets. Why don’t you talk to them when we get back? Short videos will also be a future trend." Wei Jingzhu suggested.

"Yeah, in the short time I was on stage, you learned quite a bit, huh?" Zhou Xueyin gave him a sideways glance.

"They were chattering away over there; it would’ve been hard not to hear them." Wei Jingzhu smiled helplessly.

"Short videos, huh... It’s not like I haven’t thought about doing them. The one we edited for Schroeder got a lot of shares, didn’t it? They all said the real thing looked better. But you need material to shoot... Sigh..." Zhou Xueyin sighed, "The internet develops too fast; sometimes I really feel like I’m falling behind."

"That’s normal; you spend all day busying about for the company, pulling in clients, and setting strategies. How can you have time to keep up with everything happening online?" Wei Jingzhu spoke understandingly, "Come on, let’s head back to the event. Maybe you can find more business opportunities."

"Okay!" Zhou Xueyin nodded and returned to the venue.

By now, everyone was merrily mixing and mingling, toasting and chatting in groups.

When Zhou Haoren saw Zhou Xueyin return, he immediately greeted her warmly: "Mr. Xiaozhou, I was looking for you!"

Following behind Zhou Haoren was a group of people that Zhou Xueyin did not recognize.

"Ah? Looking for me? Why?" She was perplexed and a bit overwhelmed by the attention.

Initially, her main purpose for attending this event was to scout for potential clients, but now, suddenly, she had become a focal point. This abrupt change in role was a bit too sudden.

"You guys wait here for a moment, I’d like to have a word with Mr. Xiaozhou alone..." Zhou Haoren gave a smile to the crowd behind him and sent them away.

Oh, so it wasn’t about her after all. She might have been a bit too full of herself.

"Mr. Xiaozhou? What did you want to see me about?"

"Hold on, let me get Xiaochang over here. I have some things I want to ask you both in private." Zhou Haoren had his secretary call over Chang Hua.

The three of them moved to a table in the corner as Zhou Haoren asked Chang Hua seriously, "Xiaochang, are the market price estimates for accounts on your Easy Weibo distribution platform accurate?"

"Accurate, of course, they’re accurate! We have a mature system to evaluate the value of accounts. It’s not just about having more followers," Chang Hua answered very seriously. "Take Mr. Xiaozhou’s account featuring Western celebrities’ fashion as an example: it only has 300K followers now, but within those, at least 100K are real, active followers!"

"Impossible! These 300K followers are all due to account networks, how come only a third are active?" Zhou Xueyin questioned, puzzled.

"Mr. Xiaozhou, don’t rush, let me finish talking..." Chang Hua said with a smile.

"This 100K active followers figure is an estimate, based on the three repost metrics on your content! At its best, this account gets around 500 reposts, with about 2000 in a 24-hour period. This is enough to prove that your followers are indeed active!" Chang Hua explained calmly.

But Zhou Xueyin was even more confused. With 300K followers, why were there only 2000 reposts in 24 hours? And this number was considered good in the industry—on what basis?

"Mr. Xiaozhou must be wondering how these numbers are considered good, right?" Chang Hua saw Zhou Xueyin’s perplexed gaze and smiled, "Our Easy Weibo platform is not just an account statistics platform but also a big data processing platform. The website’s program captures user information to see what other content is followed by the users who follow your account, thus determining which users are genuinely active."

After taking a sip of water, Chang Hua continued, "You should also know that users go through a decay cycle. Generally speaking, users who just registered on Weibo are more likely to repost content, but after using it for a while or following your account for some time, they prefer to repost only content that interests them. They don’t feel the need to share everything they follow with their friends."

"Right! When I first registered on Weibo, I found everything so fresh and wanted to share everything with my friends. But later, when my friends started following the accounts I follow, I didn’t bother to repost the same contents!" Zhou Xueyin put herself in that scenario and indeed, it made sense.

While she might be an expert in creating content tailored to user preferences, she was no match for Chang Hua’s easy Weibo when it came to analyzing users.

"So now you understand why there can be 100K active users out of 300K, and why 2000 reposts are considered excellent, right?" Chang Hua looked at Zhou Xueyin meaningfully, smiling.

"But there’s something I’ve noticed. Content with high repost figures can be reposted a month later and still get just as many reposts. Doesn’t this mean that my active users haven’t decreased? Could it be that they just didn’t see it the first time I posted it?" Zhou Xueyin had always been curious about this.

"No, it means they simply don’t remember that you posted that content a month ago!" Chang Hua stated emphatically.

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