E-Ladies: Navigating the Wired World
Chapter 228: Episode 228: Yi Weibo’s Microblogging Summit

Chapter 228: Episode 228: Yi Weibo’s Microblogging Summit

Little did I know, it turns out that quite a few account groups were conducting business dealings on this task distribution platform. And, a lot of customers were also engaging in transactions on the platform.

Zhou Xueyin tried accepting a direct task, which was a post with both the copy and images already provided.

This post didn’t have any specific requirements for the number of shares. All she needed to do was publish it, and she would receive a reward of 300 yuan, which would be directly deposited into her bank account reserved on the website, quite convenient indeed.

"This is quite easy, isn’t it? Just accept the task of sharing or direct posting, and there’s money to be made. It’s not a lot, but it’s not bad either," Zhou Xueyin nodded in satisfaction.

"Had I known, I would have joined this platform earlier. Right, honey?" Wei Jingzhu hugged her from behind and said happily.

"Good as it may be, and there’s some income, it’s not a lot. You can’t be on this every day taking orders and posting ads, can you? If netizens on Weibo always see ads, they’ll definitely unfollow," Zhou Xueyin still felt somewhat dejected.

Now Weibo had reached a bottleneck stage, and there were quite a few individuals managing their own accounts trying to get a piece of the pie. It seemed like life was getting tough for the big marketing accounts...

Many Weibo accounts managed by proxies had also been taken back by clients themselves. While there were still a few business dealings, the income was much less than during the time of proxy management...

Well, for now, she would start taking orders from the Yi Weibo platform. At the very least, she could ensure some revenue!

The next day, a Yi Weibo media girl named Li Na called Zhou Xueyin, inviting her to attend the company’s Weibo summit.

Actually, there had been similar events before, but after attending one, she didn’t expand her client network as much as she did at the cocktail parties organized by Jiang Chunming.

Since there wasn’t much financial allure, Zhou Xueyin was less interested.

However, since the other party was earnestly inviting her this time, she would make an effort to attend.

She had heard that big shots attending that day would recommend clients to the platform. Perhaps if she had a chance to build a rapport with the clients, she might circumvent the platform and take orders directly.

The summit was scheduled for after New Year’s Day 2013, at a convention center on Dalton Road.

This time, Zhou Xueyin brought Wei Jingzhu along to let him broaden his horizons as well.

Yi Weibo’s president was a middle-aged man with a simple and honest smile: "Hello everyone, I am Chang Hua, a partner at Yi Weibo, and this is also a partner, Xu Feng."

Standing beside him, a chubby man with squinty eyes, who smiled in a very affable manner.

"At this summit, we have newcomers as well as veterans. First, let us introduce a little history of Yi Weibo..."

Yi Weibo was established in 2011 when Weibo was just becoming popular. Two young people, like Zhou Xueyin and others, left their respective fields and plunged headfirst into Weibo.

To facilitate communication and order acceptance for everyone, a task distribution platform was only set up in mid-2012, mainly to allow grassroots accounts to take orders from home.

The grassroots account business was a private affair, so in order to secure both parties’ interests, a deposit of 2000 yuan was charged.

In contrast, for public business with account companies, not only was there no deposit of 2000 yuan collected, but high-level management accounts were also directly issued to view company account levels and assess account values.

After hearing all this, Zhou Xueyin felt somewhat inferior. All along, being from the same generation of account managers, she only considered how to profit and earn money from vendors. She didn’t think much about other mutually beneficial affairs.

Even though she had developed several versions of a timer, now that Weibo had its own timing system, they stopped updating theirs, and she even asked Yang Ye to close the interface.

Ashamed, deeply ashamed... Zhou Xueyin felt utterly embarrassed.

No wonder Yi Weibo could grow from a small company of fewer than 10 people into a mid-sized company with nearly a hundred employees in just two years, while she could only watch as the value of her 30-plus accounts decreased, with no chance of turning things around.

What Zhou Xueyin didn’t expect was that Chang Hua had high praise for the promotional campaign they conducted for Schroeder Crystal Wedding Dress.

Despite the dawn of the new media era, the boldness shown by Zhou Xueyin and her team was something the people at Yi Weibo did not possess.

With just over a dozen people, they took on and successfully managed an exhibition, receiving high praise within the industry. Schroeder’s online influence skyrocketed several levels during that event, all thanks to their efforts.

Chang Hua also listed several impressive Weibo marketing campaigns he remembered, many of which were planned by Zhou Xueyin’s company.

Zhou Xueyin, unexpectedly hearing praise for herself, still felt undeserving. She only thought about how to showcase her company’s strength to the clients, to give them the best events, but ended up with effort not paying off, investing more than she earned.

Though she was working on Weibo, her mindset was still stuck on old Internet tactics. Truthfully, she hadn’t thought much about Weibo marketing...

"Today, we are honored to have the president of Xueshan Jiying Company, Ms. Zhou Xueyin, come and talk about how she created value for her clients!" With no prior arrangement, Chang Hua invited Zhou Xueyin onstage to give an analysis.

This put Zhou Xueyin on the spot, but as a battle-hardened veteran, the moment she got the microphone, her thoughts automatically aligned, and she spoke effortlessly: "Actually, I’m not as amazing as President Chang says. I’m just an ordinary account manager."

"Ordinary? You should know the value of your accounts, from our backend view, they’re really high quality!" Chang Hua spoke enviously.

"Well, before I was in the social internet business, now it’s just a change of medium, nothing new. Before posting on Weibo, just put yourself in the netizens’ shoes for a moment, think about what they’d like to see, what they’d like to read, and then post content that they enjoy. Naturally, people will follow," Zhou Xueyin said languidly.

"That’s well said, perspective-taking! It seems this is applicable no matter what platform you’re on!" Chang Hua nodded in agreement, "I see that not just in content, but in serving our clients, Miss Zhou has her unique way. Would you mind sharing it with us?"

Is this man here to fish for information? Couldn’t he give me some time to prepare my material in advance? He had to ask on the spot? With so many pairs of eyes staring at me from the audience, how is this any different from a public execution?

I can’t just say that to provide great service to a client, the most important thing is to be smart, right?

However, after thinking a moment, she kept the smile on her face: "Of course, serving clients and serving netizens is the same, it’s all about perspective-taking!"