Chapter 268: Chapter 248: Waking Up to a Changed World

Beijing, Zhang Li’s apartment.

Last night, having slept at her best friend’s place, Han Yan groggily opened her eyes.

11:27

After checking the time on her phone, she yawned.

They were off today, and they stayed up watching a drama until around 2 or 3 AM, that’s why she was waking up now.

After casually ordering breakfast for herself and Zhang Li on a delivery platform,

she opened the reservation page for Wu Mu’s new album to see how many reservations Wu Mu’s new album had.

As a seasoned anti-fan of Wu Mu, they were naturally keeping an eye on Wu Mu’s activities.

Especially her best friend Zhang Li, who didn’t ask explicitly, but she was sure that her friend definitely reserved his new album.

Well, although she reserved it herself too.

"But I just think his songs are okay; I bought it just to listen, for the music, not the artist."

She muttered to herself.

She opened the Tencent Platform, and the splash page featured Wu Mu’s new album reservation event.

She casually clicked into it.

Then...

"One, ten, hundred... one hundred thousand, one million?"

Two million seven hundred seventy-two thousand and sixty.

Han Yan stared at the number silently for two seconds, then quietly put down her phone.

"Looks like I’m still not fully awake."

She lay down again and closed her eyes.

But after a few seconds, she couldn’t help but open them again.

Wait, something seemed off!

She quickly turned on her phone, refreshed the page a few times to make sure it wasn’t her imagination.

She looked a bit dazed, her expression puzzled.

Huh?

Huh?

Two million seven hundred seventy-two thousand?

Wait, it was less than six hundred thousand when she checked yesterday!

How did it suddenly increase so much overnight!

Typically, the first day is when an album reservation spikes the highest, and even if it does increase, it shouldn’t jump this much at once.

Could there be a bug on the Tencent Platform page?

She opened Weibo, doubtful, wanting to see if there was any news about this on Weibo.

Then...

Top trending: #Wu Mu’s New Album Reservations Across All Platforms Hit Three Million Nine Hundred Thousand#

Second: #Did Someone Cheat?#

Fifth: #Wu Mu: I Don’t Promote#

Sixth: #Woke Up to a Changed World? Wu Mu’s New Album#

Tenth: #Multiple Games Promote Wu Mu’s New Album#

Looking at Weibo’s trending list, half of the top ten were related to Wu Mu.

Han Yan stayed silent for two seconds, then vigorously shook her still-sleeping best friend Zhang Li awake.

"Stop sleeping, your brother suddenly hit the jackpot!"

Zhang Li, roused by the shaking, looked at her groggily and confused.

Han Yan didn’t say a word, just handed her phone to her.

After a few seconds to process the content on the screen, Zhang Li also froze.

After spending a short while to fully wake up, the two huddled together, reading through the comments on the Weibo topic.

...

Everyone was stunned.

What’s going on?

Yesterday when everyone was watching, Wu’s album only had less than six hundred thousand pre-orders.

How did it suddenly increase so much?

"No way, I just slept, and people slept through to a parallel world!?"

"Holy shit! Over three million in just one night and one morning!?"

Things changed too quickly, and everybody who wasn’t continuously tracking this couldn’t catch up.

Before going to bed last night, many people had specifically looked at Wu Mu’s pre-order numbers, and it was far from reaching one million.

But when they woke up, suddenly it was more than three million, nearly four million?

Just like the second top trending search, everyone’s first reaction was,

"Did Wu manipulate it?"

Could such a big change occur just by manipulation?

But someone came out to explain.

"Didn’t manipulate. Someone specifically went to three platforms to inquire, and the platforms responded, saying the data were all authentic and valid, with only a few individual duplicate accounts, no mass duplicated accounts."

"Then how come it completely changed overnight after a sleep? Did Wu start promoting? Wasn’t there a rumor that he wasn’t planning to promote?"

"Not sure, but I actually saw Wu’s information in many places. Go check out Bilibili’s trending ranks, the top mischief video is Wu’s video. And on Douyin, within the top fifty trending, there are more than ten Wu’s videos."

"Yes, not just video platforms, but also Dynasty Dominance Game started an event linked with Wu Mu’s new album pre-order. And I searched, it’s the same with Mingyu Games."

"Right, and on Bilibili and Douyu, the game streamers are also promoting him. Many game streaming rooms have started his album pre-order lottery activities. I found out about his new album from their streams."

Only then did everyone realize that so many channels were helping Wu Mu with promotions.

Were these promotions bought by Wu Mu?

Someone else popped up.

"Haha, it really isn’t Wu’s promotional tactic. One of the videos on Douyin’s hot list was made by me. I initially wanted to tease Wu a bit. Unexpectedly, when the video was released, it got a lot of traffic, and the audience was very interested in his new album’s news. The popularity was high."

"Same here, editing videos, haha, followed the big shots and made a fortune too. Yesterday, someone in our video creators’ group said Wu’s video traffic was very high, and making money was easy once out. I immediately made one too, never thought it’d really make money; casually made and got over three million views!"

"Right, this wave of popularity is probably all organic. If he wanted to promote, wouldn’t it be better to do it on the first day when the popularity was at its highest? Promoting now is just asking for trouble."

Organic?

No way, really?

He didn’t even promote, and there are still so many people spontaneously promoting for him!?

He’s that influential?

Everyone online was dumbfounded.

...

Cai Wanhai was also dumbfounded.

He looked at the pre-order numbers for Wu Mu’s new album and after a two-second silence, he asked the manager next to him, "Did he really not promote?"

His manager hesitated, "Shouldn’t have promoted, I guess."

"I asked the internal channels, they all still said they didn’t receive any promotional material from Wu Mu, and Huoli Culture also told me they didn’t receive Wu Mu’s money."

So, he didn’t promote, but the album pre-order numbers could reach three hundred ninety thousand?

This is fucking absurd!!

Cai Wanhai was feeling so regretful right now.

If he had known Wu Mu’s non-promoted album would still be this hot, he would have definitely pushed back his own album’s release.

Otherwise, he wouldn’t have ended up as badly as now.

Well, his new album pre-orders had also gone online.

After realizing Wu Mu really wasn’t going to promote, he gave up on the idea of changing the album release and continued with the original promotional plans.

His album pre-orders started at midnight, and the current pre-order numbers... a little over three hundred eighty thousand.

...he had to admit, it seemed his idea was too bold.

This number couldn’t beat today’s Wu, not even yesterday’s Wu...

And this number is a bit lower than his previous albums, and the cause of this outcome, without even thinking, is obviously because all the traffic and popularity were sucked up by Wu Mu.

Who would believe this if it were said out loud? Without any promotion at all, all the traffic of his fully promoted campaign was absorbed, and the figures were completely crushed!

Cai Wanhai now truly understood the unreasonable popularity of Wu Mu.

(Still 4,000 to go. The update will be late.)

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