This celebrity became even more popular after being exposed of having multiple girlfriends
Chapter 261 - 241: A Sincere Price (Extra Chapter for Monthly Votes)

Chapter 261: Chapter 241: A Sincere Price (Extra Chapter for Monthly Votes)

"Wu is dropping a new album? I’m kinda looking forward to it, Wu might be a bit of a dawg, but he’s still pretty badass as a singer."

"Okay, you act and get endorsements and I rag on you, you make games and sing and I’m all for it. I’ll support you with a purchase as soon as it drops."

"Since when does Wu actually work... He’s getting serious this time!"

"Huh? Releasing albums is Wu’s real job now? Wasn’t his main gig always gaming? Just get that game out before the end of the year, and I’ll buy an album to support you!"

"I think his real job is appearing on variety shows. He’s always the most entertaining there. I just love watching Wu stir things up on variety shows. If he goes on another one, I’ll buy an album to show my support too."

"Finally dropping an album. I’ve been wondering why, with all the great songs he’s written, he hasn’t put out an album yet. He’s got the popularity and the talent; all he’s missing is a solid album to make his mark."

"Yeah, there was this list of top domestic singers on the singer forums, and I nominated Wu. But people told me to gtfo, saying online popularity only goes so far. Without a solid album or a win against other top singers on some show, you’re just hyped up."

"Doesn’t Wu have an album that sold over 930,000 copies? How is that not good enough?"

"I know, the ’Farewell’ album. It’s sold way more than 930,000 copies now—over 960,000. But though its sales are high, it was just repeatedly pushed by trending topics. On quality alone, it really doesn’t convince everyone. We’ll have to see his new album."

Under Wu Mu’s Weibo comment section, the anticipation was palpable.

Even those who turned into haters during the last Huitheng endorsement seemed pretty pumped.

As for Wu Mu’s dedicated anti-fans, they wisely chose not to stir the pot with their contrarian takes at this time.

Sun Yueqing just couldn’t understand it. "With all the drama and hate, how can everyone still be so excited about your work?"

Normally, if people have a bad impression of someone, it affects their views on that person’s work.

No matter how good the song, to those who dislike you, it all seems like hype, just marketing fluff.

When they harbor ill feelings, they’re predisposed to dislike your work.

But somehow, that didn’t seem to apply to Wu Mu.

Wu Mu himself found it pretty weird; he didn’t even care about having fans anymore, yet everyone seemed to have a better perception of him?

He speculated, "Maybe it’s because I don’t market my persona? Since there are no expectations or letdowns with my image, people naturally start paying attention to the work itself?"

As they were chatting, someone else online started spreading the word about Wu Mu’s album.

Lu Yao: "Little Wu’s new album, sounds great!"

Sun Yueqing was puzzled, "She’s heard the previews of your album?"

Wu Mu chuckled, "Nope."

Then what’s she talking about, how great it sounds?

Sun Yueqing muttered ’idiot’ to herself, then kept scrolling.

Yu Ke: "Looking forward to Teacher Wu Mu’s new album."

Meng Yuxi: "Teacher Wu Mu’s new album, sharing and spreading."

Wang Xiaotian: "Wu Mu’s new album, no need to talk about it. When it drops, I’ll buy a hundred copies to give away randomly to those commenting below."

Cai Wanhai: "Ah, Wu Mu’s releasing a new album too? Is it too late to postpone my own album’s release?"

Yue Li: "No need to postpone. You, go take him down, @Cai Wanhai."

A whole bunch of industry peers were helping him spread the word.

With so many shares, including super trendsetters and A-listers like Mo Mo, Sun Yueqing, and Lu Yao.

Being his first new album after the collapse, especially with the number of quality songs he had released, the album was bound to be a hot topic.

It’s no surprise at all that his new album became the top trending topic on Weibo’s hot search list.

Sun Yueqing got to witness his popularity and topicality once again.

But as the saying goes,

"You can’t do without promotion, just being on the hot search for a couple of days is merely a drop in the bucket. The majority of potential listeners remain unaware of it, and besides, that’s only Weibo, a single platform."

Sun Yueqing wanted to persuade Wu Mu to reconsider the decision not to promote.

For album promotion, if you’re aiming for high sales volume, you need to implement a saturated marketing strategy to inform all potential customers of the news. After the official release, continuous marketing is also necessary to create a trend and reputation that consistently attracts new buyers.

A few days on Weibo’s hot search is simply insufficient, particularly with a month and a half to go before the album release. Many people who see the trending topic now may forget about it when the time comes.

Therefore, it’s time for the record company or marketing firm to devise a step-by-step plan that can maintain heat and exposure.

Wu Mu, of course, gave the same reply, "It’s fine, just let it be."

Sun Yueqing had no other options; Wu liked to stand out, so what could you do?

Both Sun Yueqing and Shi Wu, who knew about Wu Mu’s plans, as well as Yang Rongfa and others who found out the next day, were all dumbfounded.

However, the outside world, unaware of his intentions, looked on favorably.

For instance, NetEase Cloud, a music platform that had collaborated with Wu Mu many times, rushed to him by plane the next morning right after Wu’s Weibo exploded.

NetEase Cloud’s platform director Cao Zheng asked cautiously, "Mr. Wu Mu, is your new album in partnership with other platforms?"

Wu Mu shook his head, "No."

No?

Because normally, an artist would contact music platforms in advance to secure various promotional resources for a new album release.

But they hadn’t heard any news or rumors regarding Wu Mu’s album, so Cao Zheng thought Wu Mu had already secured a secret collaboration with another platform.

Relieved, he immediately offered, "Mr. Wu Mu, are you interested in an exclusivity deal for your new album?"

Others might not understand the commercial potential of Wu Mu’s album, but they knew it all too well!

Even if Wu Mu’s new album didn’t match the sales of "Farewell," achieving even half of that in an exclusive deal could bring so many new users to their platform.

Most artists hardly ever make their albums exclusive, considering the potential of reaching more users.

Only those with very high fame, confident that users would switch platforms for them, or those offered a high enough price would consider an exclusivity deal.

Wu Mu didn’t care much about exclusivity; his album sales would primarily depend on the Performance Card, which meant he wouldn’t earn less even with an exclusive release.

If the platform’s offer was a good deal, he was open to exclusivity.

"An exclusive licensing fee of eighteen million yuan, plus an additional 10% in revenue share—is that okay?" Director Cao Zheng offered a very generous price.

An eighteen million yuan licensing fee was truly a top-tier offer; he wouldn’t dream of proposing such a high amount if not for the performance of Wu Mu’s previous albums.

However, they still fell short compared to the truly wealthy companies.

At noon, slightly behind schedule, representatives from Tencent Music also arrived.

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ps: I wrote six thousand words today, pleading for votes next month. I’ve dropped to fifty-first place—please cast a monthly vote for the kid!