Chapter 238: Chapter 226: Using Four Performance Cards (4k)_2

However, this concern was immediately scoffed at by others.

"Boosting car sales? Are you kidding? This isn’t like buying tissues. Once you buy them, that’s it. Cars cost eighty or ninety thousand each, and even fans aren’t that irrational. Even before we stopped being fans, it wasn’t possible to say we’d help boost his car sales."

This statement was indeed true.

However...

"The thing is, it seems like those cars are still in the status of small deposits right now. You only need to pay a deposit of five hundred, and it can still be refunded. If we want to boost his sales, it’s still possible," he still worried.

"That won’t work, I’ve looked into that car. The official launch and the large deposits will start in a few days. A large deposit of a thousand is non-refundable. If the small deposits are high and there are no large deposits, it will be exposed right away."

Automobile companies have the notion of small and large deposits for new car releases.

A small deposit is paid when a car hasn’t been officially released yet, and customers, attracted by the brand and various information leaked online, show interest in the car.

This deposit is generally refundable.

While a large deposit is what people pay to lock in an order after a car is officially released.

This deposit is non-refundable.

The small and large deposits of a new car, like the wishlist and pre-order numbers in games, can to a great extent reflect the potential of a car.

"But..." he still wanted to say something.

"Come on, girl, why so much worry!" others were really annoyed.

"If we don’t seize the opportunity, then why are we even anti-fans? If we don’t organize an action to smear him, what are we gathering here for? We might as well disband and go back to being his true fans, watching him betray everyone and continue to prosper."

"Besides, even if we fail again, so what? We can fail countless times, but that guy, if he fails once, he’s done. With his current style of stirring up trouble everywhere, that day won’t be far off!"

The Wu Mu anti-fan group had unified their thoughts.

Everyone quickly started organizing again, this time determined to unify all anti-Wu forces and tarnish his reputation!

...

"Hiring Wu Mu as the spokesperson really works."

Wang Hongtao sighed as he looked at the online opinions.

After listening to the PR team’s analysis, he had been skeptical.

But now that they had actually brought in Wu Mu, he found it to be just as the PR team had described.

Under Wu Mu’s Weibo comments, although they were all criticisms, they obviously weren’t as harsh as before.

Previously, everyone under their Weibo regarded them with a hostile attitude, devoid of any warmth.

But under Wu Mu’s Weibo, whether it was his illusion or not, the tone seemed slightly milder.

Even though the comments were still critical, they seemed to contain some frustration due to seeing a familiar person go astray.

Wang Hongtao was really surprised, the online crowd actually had a fairly good impression of Wu Mu, an idol star.

Normally speaking, male users should naturally not have a favorable view of these young idol stars.

But it seemed the opposite with Wu Mu.

And besides, the offensive nature wasn’t as strong as before, crucially, the direction of sentiment had really changed.

Previously, the online vibe was all about how poor people didn’t deserve to buy their cars.

But now, the narrative had shifted to Wu Mu being morally corrupt, unfit to be a star, willing to do anything for money, and standing for unscrupulous businesses.

This could also be seen from the Weibo trending searches.

Earlier on the trending searches, it was their company’s name that was visible, but now, looking at the related terms, it was all beginning with Wu Mu’s name.

The spread of this trend was halted, and the focus had largely shifted to Wu Mu.

"As long as we can keep this up and the new car makes a smooth debut at the Shen City auto show, we can barely scrape through this crisis," Wang Hongtao thought to himself.

Although a smooth launch meant wasting the initial publicity phase and the sales definitely wouldn’t be impressive.

But by this point, he no longer dared to consider things like initial sales; he was just grateful not to be tagged as the public enemy.

This way, at least once the uproar subsided, they could still sell cars.

As for whether having Wu Mu as the spokesperson could boost their sales...

Come on, it’s not even dark yet and you’re already daydreaming?

...

Wu Mu, too, saw the online storm.

After signing the contract, he didn’t use the Performance Card right away but deliberately waited to observe the market’s reaction.

Then he’d asked Wang Hongtao for their car’s pre-order data.

Their new car’s pre-order quantity was 217.

One could say it was a tragically low number.

For a new car backed by an established car enterprise like Huiteng Automobile, having only this number was utterly disappointing.

Originally, when they began promoting the new car, they had one to two thousand pre-orders, but after the controversy erupted, everyone requested refunds, and now only a little over two hundred remained.

Moreover, this number continued to decline as the controversy brewed.

After learning all these data, Wu Mu directly opened the system panel.

"I still have six performance cards, so there’s no need to draw any more."

He thought briefly, "I’ll use four, using too many wouldn’t be fair to my own efforts in extinguishing their fire, twenty million as hardship fees."

Wu Mu directly selected the performance card on the system panel and chose to use it on Huiteng Automobile’s new endorsement project.

Online controversies were heated, but in reality, many people might not pay attention to these online stirrings.

Take Xiao Guo from Xiao Cheng, for example.

He was online, searching for information on various new energy vehicle models.

New energy vehicles were very popular these past few years, and many of his friends had bought them, so he was tempted to buy one for leisure.

Then, he stumbled upon a promotional image for Huiteng Automobile featuring Wu Mu.

Huh, this person looks kind of familiar?

Xiao Guo thought back briefly and quickly remembered that this was the person who had endorsed the cups and tissues he’d bought.

He hadn’t expected this person also had car endorsements.

The cups and tissues he’d endorsed before were pretty good, and he wondered how the endorsed car would be.

After a brief consideration due to his good impression of the previously endorsed products, Xiao Guo simply searched for the official website of this new car and started looking into an overview of the new car.

After reading for a while, and feeling quite pleased with it, he straightforwardly placed a pre-order.

It was only five hundred and refundable anyway, so if he wasn’t satisfied after the official release, he would just cancel it.

In a tier-three city, taxi driver Xiao Zhang was also playing with his phone.

As he browsed, he saw a message in his WeChat Moments from a former middle school female classmate advocating a boycott against Wu Mu endorsing Huiteng Automobile.

"She seems to have gone to college and stayed to work in Shen City," Xiao Zhang thought to himself.

They were no longer people of the same world.

He was running around every day trying to make a living driving, while his classmate was sitting in an office paying attention to celebrity news.

Xiao Zhang shook his head, his finger poised to swipe away the message.

However, as he swiped, his finger paused.

"This car looks quite nice, I wonder about its specs."

Xiao Zhang had been following new energy vehicle information lately; his current second-hand car was getting old and was too fuel-consuming, making driving costs high every day.

Thus, he planned to switch to a more economical new energy vehicle.

He had been searching all over for information on various new energy vehicles.

Seeing this photo, his recent habit couldn’t help but kick in.

He simply searched the car name shared by his middle school classmate online.

Then this search surprised him, as the car’s leaked specs were quite impressive.

The material used and tuning were of excellent quality, plus, Huiteng was an established car company with a good reputation and assured safety.

Considering the speculated price of a little over eighty thousand online, it was perfect as a car for running around.

After searching for a while, Xiao Zhang directly placed a pre-order.

Pre-ordering now could save him a thousand or two later.

If he decided not to buy, he could always apply for a refund.

As for the online controversies and the news about the endorsement... those were too far removed from him.

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