This celebrity became even more popular after being exposed of having multiple girlfriends
Chapter 120: Endorsement is Fine, But It Costs Extra

Chapter 120: Chapter 120: Endorsement is Fine, But It Costs Extra

Wu Mu’s Weibo post undoubtedly caused a lot of confusion.

"What’s the situation, what does Wu’s new Weibo mean?"

"Don’t want fans?"

"It’s common for various celebrities to say they hope everyone just pays attention to their work and not the authors themselves, but Wu’s Weibo doesn’t seem to fit that script."

"After all, the overall tone is quite heavy, especially where it cuts off fans at the end, even if you don’t consider yourself a fan in the fan circles, you definitely wouldn’t feel comfortable reading that kind of statement."

"While other idols are crazy about pampering and loving their fans, you haven’t even done anything yet, and you’re already taking preventive measures to cut them off, right?"

"You really treat all the gals like a loyal dog, as if they can’t live without you."

"A lot of fans are already losing their cool."

"Are you sick, suddenly making such crazy statements?"

"You trying to disgust people or what, you think someone’s really eager to be your fan?"

"Hmph, better to be a fan of a dog noodle than a person like this."

Other anti-fans and neutral spectators are also laughing hilariously in the comment section.

"This Wu has gotten too full of himself, hasn’t it? It didn’t take long for him to lose his head like this."

"He must have forgotten his own fan base, he can’t seriously think he doesn’t need fans and it’ll be fine, can he?"

"Without fans, who’s going to buy those products he promotes like harvesting chives? Who’s going to help boost the sales of those endorsements?"

The anti-fans would love nothing more than for Wu Mu to offend his own fan base and then see his career suffer as a result.

...

But Wu Mu’s career downturn didn’t happen, instead, he got a new endorsement deal.

A game company called Hongtu Game somehow got his number and contacted him, "Wu Mu, we’d like to invite you to endorse our new game ’Dynasty’s Rule.’ May I ask how much your fee would be?"

"Huh, a new endorsement?"

"And a game endorsement at that?"

Wu Mu was intrigued. Since the last endorsement with Rouyun tissue, a few brands that he had previously contracted with had contacted him, putting a halt to the claims against the previous endorsement, but no new endorsements had approached him since.

It was clear that everyone was still watching and waiting.

Now that a new endorsement had finally come knocking, maybe he could use this opportunity to add fuel to the fire?

Anyway, he just happened to want to redeem some Performance Cards.

After pondering for a moment, Wu Mu didn’t immediately accept the offer but instead asked, "Could you send me the game to check out first?"

Endorsements couldn’t be taken at random. Brands assess celebrities, but celebrities also need to assess brands.

Otherwise, if you get stuck with some trash endorsement that emulsifies, blows up, or is a scam to harvest chives, it would be a significant detriment to the celebrity themself.

Although Wu Mu didn’t care about having fans, he wasn’t keen on having his reputation damaged by some trash endorsement, and he wasn’t so desperate for the money either.

The person in charge at the game company who contacted Wu Mu replied, "Of course, I’ll add you on Weibo and send you the game installation package."

Soon, Wu Mu received the game installation package from them.

It was an online mobile game. He tried playing it for a while and found that although the name was a bit common, the quality was surprisingly decent, similar to a game from his previous life called "Lord of the Lands."

The game quality wasn’t an issue, so he went online and searched for the reputation of this game company and found that they had released a few games before. While they may not have been hugely popular, their reputation was decent.

After confirming there wasn’t a problem with the brand, he contacted them back, "I’ll take your endorsement. The fee will be twenty-eight million for two years."

When Wu Mu named his price, the other side’s "typing" notification lit up for a long time until finally...

Hongtu Game: "?"

They sent him a question mark.

Inside Hongtu Game Company, boss Guo Hong was speechless.

Although he had asked Wu Mu for a quote, it wasn’t like he hadn’t researched Wu Mu’s fee beforehand.

He had clearly understood that Wu Mu’s price before the collapse was twenty-five million, and then after the collapse, the first endorsement was twenty-six million.

He couldn’t understand why someone could increase their endorsement fee after a scandal, but after careful consideration, he thought twenty-six million was barely acceptable. But now... another two million!?

Is he taking them for fools!?

Guo Hong couldn’t help but send a message to ask, "Wu Mu, wasn’t your previous endorsement fee twenty-six million? Why the increase of another two million?"

Wu Mu on the other end seemed even more puzzled than him, "Isn’t it customary for game endorsement fees to be higher? Doesn’t your company have a few decent games? You can’t afford this fee?"

Guo Hong inexplicably felt as though he was being looked down upon.

It’s not that their company couldn’t afford the money, but with your current state, there’s no reason to raise the fee.

Guo Hong’s mood was just like the boss of Rouyun tissue from back then, silently incredulous. He felt that his company approaching Wu Mu at this time should be a mutually beneficial affair. It shouldn’t be about getting a discount, but at least they should be offered a fair price.

But this guy is really like a dog, seeing their game company has money so he also raises the price, isn’t he afraid they won’t choose him?

Where does he get that confidence from?

Guo Hong really wanted to just delete him, but...

He carefully considered whether inviting Wu Mu as an endorsement was worth it.

He looked at a summary report produced by the company’s research.

There were many advantages to having Wu Mu as an endorser.

Good image, likes playing games, can make games, and has a good reputation among the gaming community.

The last endorsement reportedly saw a substantial sales boost from fans, with the brand side recovering a large part of the endorsement fee in just a few days, profit from exposure and fame included.

Most of the anti-fans were women, not their target demographic, so there’s little impact, and so on.

But these details were minor in his view. What he was most concerned with was the very last point.

"A significant portion of our game’s target audience, users aged 30 to 40, have purchased Wu Mu’s ’Farewell’ album and really like it."

This last point was a peculiar phenomenon they discovered during their investigation.

Strangely enough, a large portion of the users in this age range had bought Wu Mu’s album. While they didn’t even recognize who Wu Mu was, they just happened to like the songs on that album.

To be honest, Guo Hong also specially purchased that album to give it a listen.

Then he realized he didn’t quite understand the tastes of these people.

However, it didn’t matter if he couldn’t understand; as long as the users of their game liked it, it was fine.

After pondering over the research report, Guo Hong finally made a decision,

"We can accept twenty-eight million, but we want the rights to your ’Farewell’ album. We’d like to use the songs from that album in our game."

Wu Mu responded promptly, "That will cost extra."

Guo Hong: "..."

Guo Hong: "Agreed."

With the endorsement negotiations concluded on both sides, Hongtu Game Company ultimately signed Wu Mu and the rights to use his album for thirty million.