The Way of Basketball: Never Talk Shit to Him!
Chapter 586 - 237: Let their fans see what they are really like behind the scenes_2

Chapter 586: Chapter 237: Let their fans see what they are really like behind the scenes_2

Ivanka saw that Su Wan was being evasive and didn’t press the subject further.

The next morning, Su Wan’s report that the 2009 draft was a "draft year" spread throughout the entire League.

He specifically mentioned Stephen Curry and James Harden, who became the media’s focus for the next few days, even overshadowing the top pick, Griffin.

However, none of Su Wan’s predictions had been confirmed yet, so in the eyes of the outside world, they didn’t offer any real help to their stock, just some fleeting popularity.

Long-lost Bill Simmons even jumped out and shouted, "Anyone who believes it is a fool!"

Amidst this wave of interest, the 2009 draft suddenly became highly anticipated.

ESPN quickly discussed with Su Wan the preparation of a special program broadcasting the NBA Draft.

It was somewhat like a dual commentary later.

Su Wan, being idle, signed up for 2 million for the program.

ESPN then turned around with his contract and brought in 10 million worth of advertisers.

The program hadn’t even aired yet!

ESPN had already made 8 million just from Su Wan.

Of course, ESPN then swiftly signed Su Wan for a 30% advertising dividend.

They weren’t fools either; the rapid response from the advertisers showed just how high Su Wan’s popularity really was.

The draft was an annual event, but Su Wan had only signed up for one episode, so to maintain a long-term cooperation, ESPN naturally offered him a share of the advertising profits.

Additionally, Su Wan personally handpicked the members of this program.

Su Wan chose Erin, and left the rest of the casting to her, adding Erin’s name behind the program producer.

This move significantly increased Erin’s influence at ESPN!

Ultimately, within just five days, ESPN secured 20 million worth of advertisers, of which 30% of the advertising share, according to subsequent supplemental clauses, was deposited into Su Wan’s account.

In other words, from this single episode, Su Wan earned 8 million.

Even he was shocked by such a money-drawing power.

It was his first time truly experiencing his own popularity.

You know, even Bolis’ commercial street, once operational for a year, might only earn about that much.

And now, he could earn it in one night.

It proved that advertisers hadn’t made a mistake.

"Su Wan’s prophecy" quickly generated popularity, and ESPN’s subscription count skyrocketed by several hundred thousand in just a few days.

They didn’t need to explain why they subscribed.

Because the recent intense promotion by ESPN was solely focused on this project.

Soon, June 25 arrived.

Erin saw Su Wan in the makeup room and looked at him curiously.

Su glanced at her, "What are you looking at?"

Erin, with a goofy smile, "I’m just not used to the fact that we’re colleagues now."

Su gave her a look, "Technically, I’m your boss! Erin, do a good job, or you don’t want Delina taking over as host, right?"

The female hairstylist doing Su Wan’s hair laughed.

It was Delina.

As the draft broadcast began, they sat in the studio, waiting for the draft to officially start.

Before the program began, Erin cued Su Wan with a question, "If the 2004 draft were redone, who do you think would be picked second overall?"

She didn’t ask who would be the No.1 Pick.

Because it was well known who would be the "top pick".

Su Wan thought seriously, "It doesn’t matter, they are all inferior compared to me anyway!"

Erin laughed, if there were live comments in the broadcast room right now, it would likely be filled with "Hahaha," "Su Wan is right," and "So cool!"

Based on Su Wan’s current achievements, even if Howard was compared with him, the disparity was enormous.

The team that chose him could only regretfully and enviously say, "Why was I only the second overall pick and not the No.1 pick?"

Seeing Su Wan’s response, the executives from ESPN watching the show revealed a satisfied smile.

Creating a program is quite similar to conducting an interview; a good interview needs explosive content, and it’s the same with creating a program—it needs some topics to stir heated discussions.

The topic Erin cued was great, and Su Wan’s response was... perfect!

Keeping up with this momentum, this would be a hit show.

And then, the draft officially began.

Su Wan’s commentary officially started as well.

Erin’s cooperation was also quite impressive.

David Stern came on stage, and there was a chorus of boos, Su Wan commented, "David seems to enjoy all this."

Erin asked, "Are you saying David is a...???"

The Clippers picked Blake Griffin first overall, Su Wan said, "This is why the Clippers will never be as good as the Lakers, they’re always making the safest choices."

With the second overall pick, the Rockets selected Hasheem Thabeet, Su Wan commented, "This will be another post player they ruin, just as they ruined the Little Shark, Yao almost got ruined by them too, but he woke up in time and left!"

Erin remarked, "It seems you still really hate Houston."

Su, "Forever!"

With the third overall pick, the Thunder selected James Harden, Erin looked surprised, she looked at Su Wan, "Do you think you influenced this decision?"

After all, this was one of the "two regular-season ones" from the "2009 class" that Su Wan had endorsed.

Su replied, "The management of Thunder has been doing well these years, I think what I said just confirmed their own choice!"

With the fourth overall pick, the Kings selected Tyreke Evans, Su commented, "I’m really optimistic about him performing well, but the Kings team needs to be more clear on how to utilize him."