The Martial Artist Turned Movie Mogul
Chapter 322 - 321. It wastes quite a bit of film.

Chapter 322: 321. It wastes quite a bit of film.

emmmmm, stop, stop, for the sake of my little life, I can’t think about this anymore!

At this moment, the reporter’s mobile phone rang again in his pocket.

"Hello, editor-in-chief?"

"Did you get the footage of Tang Shu?"

"Ah, that.... Tang Shu really burns through the film."

In a way.

***

The Lantern Festival was like a signal.

Before the festival, everyone was still immersed in the atmosphere of the New Year, but after the festival, those who needed to work went to work, and those who needed to study went to school, and the whole capital became lively.

"Heroes in Troubled Times" continued to soar at the box office, and after releasing five celebratory posters featuring Huan Ying, a cinema manager finally felt that something was off.

"Is Director Xie’s film a bit too fierce? What time is it now, and it still has such strong momentum?"

"Yeah! After the fifteenth day of the first lunar month, the box office of other films released at the same time decreased day by day, how come ’Heroes in Troubled Times’ maintains a subtle balance?"

By the end of the day, other films could only manage to earn tens of millions, but this one easily broke a hundred million—who could withstand that?

"Something’s fishy, very fishy!"

At this time, in the office of a certain movie theater, several staff members responsible for scheduling were staring at sheets of data and frowning in deep thought.

"The daytime box office is quite normal, with nearly no significant fluctuations in the occupancy rate across several films."

"But why are the evening data so strange? The occupancy rate of ’Heroes in Troubled Times’ is actually 10% higher at night than during the day!"

"Are those who come to watch movies at night mostly office workers?"

"Right, didn’t these people watch it before the festival?"

"Recently, did Director Xie participate in some variety show or roadshow, bringing in a wave of popularity?"

"That’s possible indeed. Before the New Year, apart from making a Weibo post, this film had no promotion. It seems they saved all their efforts for after the New Year!"

Everyone exchanged glances and then took out their mobile phones, opening Weibo to look for any clues.

However...

The official Weibo account for "Heroes in Troubled Times" was quite simple.

In the past half-month, apart from posting one or two celebratory box office breakthrough posters a day, there was no news about any roadshows or variety shows.

"They didn’t run promotions? That’s impossible! Where did the evening occupancy rate come from?"

"Exactly! How is it even higher than the days before the Lantern Festival?"

"It’s illogical, unscientific!"

The staff members were suddenly at a loss for words.

If outsiders saw this situation, they might think that there was a case of ’ghost ticketing’ in a certain film.

However, as internal staff of the movie theater, they were very clear that the data was solid and as real as it gets.

While the people at the office desk were doubting life, one of them exclaimed in surprise.

"Huh? Why are there so many comments on the production team’s Weibo these past few days?"

"What kind of comments?"

"It’s about the celebratory posters for ’Heroes in Troubled Times’ box office breakthroughs! Every time they break through a hundred million, they post a celebratory poster, look, they’ve already broken through 3.6 billion."

The junior employee suggested everyone look at the official Weibo, and indeed, the others also noticed something unusual.

The official Weibo account for "Heroes in Troubled Times" was set up half a year ago when the production team was established, and it didn’t have a lot of followers. Since its release, the comment section had been maintaining a level of several hundred thousand, with likes breaking through three million.

But the more they scrolled back, the more astonishing discovery they made:

The number of likes in the last five days exceeded eight million, with the comment section maintaining around three million!