Surgery Godfather
Chapter 781 - 699: The Most Successful Marketing

Chapter 781: Chapter 699: The Most Successful Marketing

PS: Still undergoing revision---

Actually, Yang Ping really detests these matters. Since Ivan doesn’t want to make additions, let’s just follow Ivan’s lead.

Plus, Ivan has his own reasons. For plastic surgery patients, it takes much more time to familiarize oneself with their condition and create a preliminary surgery plan, which means more time is spent examining the patients and communicating with them.

"Professor Yang, how could I dare to ask you to add more appointments? That would be too much trouble for you. I just came here today to ask a question. Isn’t Ivan suspending his services? Do the appointments that have already been given out still count?"

Director Kong is a very shrewd man. He knows Yang Ping’s character well, so he would absolutely not force him to do something against his will. He has his ways.

"Of course, the already given out appointments still count. Once the chaos of scrambling for appointments is over, our plastic surgery department will either reopen, or we might stop openly scheduling appointments and directly start to arrange scheduled visits for these dozen or so patients." Yang Ping said with complete confidence.

Upon hearing Yang Ping’s words, Director Kong felt as if he had just taken a heart stabilizing pill: "As long as you say so, I now know what to do."

As long as the already given out appointments still count, Director Kong has a clear strategy. He has received a list of people who managed to successfully grab the appointments, and his next step is to find these people for a talk, to buy their appointments privately and then give them as gifts.

Most of these people are just ordinary individuals, not rich people. If they could exchange their appointments for cash, why wouldn’t they?

Sometimes, having firsthand information is incredibly crucial and makes tasks much more manageable.

Also, Director Kong believes that as long as Ivan doesn’t add more appointments, the value of those he has will only increase, making the leaders happier, and making him appear to be better connected.

Therefore, while everyone is going to great lengths to secure additional appointments, Director Kong has secretly begun buying those that are already given out for high prices.

Who would have thought that an appointment with Ivan would become such a precious gift in high society?

Just as Director Kong leaves, Dean Xia is seen hurrying over.

"Professor Yang---"

Dean Xia came in a rush, answering phone calls as he walked. He finally put down his phone once he arrived in Yang Ping’s office.

"You can just call me Xiao Yang."

Yang Ping modestly said.

Dean Xia waved his hand: "No, no, no, a professor is a professor. Look, I nearly had my phone explode because of the matter of adding more appointments in the plastic surgery department. I’m not here for anything else. I just came to let you know that I have turned away everyone who wanted to get an appointment from me. You should just do it as you please, not be disrupted or under any pressure."

Just as Yang Ping was about to open his mouth to thank him, Dean Xia interrupted him: "No need to say anything. I understand the situation. Your Russian expert is your friend. We can’t let him be looked down on."

Dean Xia drank all his tea in one go and, in a great hurry, left again.

---

In the office of Director Lan of the Plastic Surgery Department.

Director Lan, sitting cross-legged, is humming a song with a smile on his face.

"Director, should we think of a way to add more appointments? If this continues, there will be trouble." Director Lan’s assistant, Xiao Zhou, is quite worried.

All these patients are crowded around the plastic surgery office. People are arguing, complaining, posting about it on their moments, even calling the mayor’s hotline. It’s absolute chaos and becoming lively.

"Add more appointments for what? We can’t add any more, no matter who comes asking. If they have the guts, they can scramble for the appointments themselves. Don’t you understand the concept of scarcity marketing? The harder it is to get, the more on demand it becomes. This rush will last longer. If we start adding appointments, they will lose their high value. Ivan’s a world-class doctor who’s unreachable to even the richest people around the world. How can we just casually give more appointments? It’s their rarity that makes them precious. Xiao Zhou, just you watch; soon, our department will trend on social media because of this."

"But, so many people are cursing us, saying we’re bureaucratic, we’re selfish, we’re ignoring patients’ needs---" Xiao Zhou becomes more anxious as he goes on.

There’s currently a cacophony of criticism online.

"Let them curse. The more controversy, the hotter the topic becomes. It’s all just hype. Don’t you understand? Do you think those celebrities who reveal disgusting scandals do it for fun? It’s all to attract attention. It doesn’t matter whether it’s praise or criticism, as long as they successfully attract attention, they win. Am I afraid of them cursing us? The harsher the criticism, the better the effect." Director Lan snorts.

"I heard that the hospital leaders’ phones have been ringing off the hook with those asking for additional appointments? Dean Xia has already gone to visit Yang Ping in Comprehensive Surgery. He’s probably going to add appointments." Xiao Zhou is still worried.

"Relax, don’t you know Yang Ping’s personality? How could he add appointments just because of some phone calls? And how could Dean Xia use his authority to demand additional appointments? If that were the case, that’s not Dean Xia’s way, and Yang Ping wouldn’t stay in Sanbo Hospital. You relax; they absolutely won’t add appointments. Do you think a top-class world expert is someone they can casually mess with? These people are arrogant. They will give in to no one. Let’s just wait for these few appointments to skyrocket in price, wait for us to trend, and once our reputation goes up, and we reveal a few classic cases, especially Teacher Sun’s case, our department just needs to wait and perform surgeries from morning till night."

"We should focus our promotion on the three major points: public hospital, world-class, and the only one in China."

"Won’t people think we’re bragging?"

"That’s precisely what we want, to brag so confidently that we don’t even turn a hair. That’s the real skill."

"Director, how come these private hospitals are willing to pay to help train your medical commissioners? How come their teams are willing to take the trouble to help you?"

"This, you don’t understand. It’s called a circle of mutual benefit. I’ve spoken to them. Hanging up Ivan’s banner, no one but me can do that. Anyone else doing that would not dare, nor is allowed to do. Boss Yunjian is smart, I’ve talked to him. They’ll help us gain popularity, then we’ll establish partnerships with them. Surgeries we can’t finish can be transferred to them. And surgeries of theirs that are too difficult or botched can be given to us to clean up. It’s a win-win, and we all make money."

"Director, you are really amazing."

"This is called operation. If you need to make money, you have to know how to operate."