Surgery Godfather
Chapter 773 - 691: Marketing

Chapter 773: Chapter 691: Marketing

The plan of the master of plastic surgery even considered the eyelashes.

Though he only spoke a few words, Yang Ping already knew that this Ivan was undoubtedly a world-class top plastic surgeon.

"Could I meet this patient? He will need to remove all of his clothes, completely bare, and I will also need to take photos of him." Dr. Ivan requested.

Every plastic surgery patient must go through this procedure before a surgery plan can be drawn up. Ivan needs to observe the entire body from different angles because any part of the body that undergoes plastic surgery must remain harmonious with the rest of the body.

It wouldn’t be appropriate to call Teacher Sun into the doctor’s office and have him undressed in front of so many people.

Song Zimo immediately instructed Little Five to communicate with Teacher Sun. Quietly slipping from the meeting venue, Little Five returned about ten minutes later and gave Song Zimo an OK gesture.

Such an examination certainly couldn’t be conducted with three layers of people all around. Song Zimo selected a few core members from the surgical team and accompanied Dr. Ivan to the examination.

Scars covered his entire body, making it a distressing sight that was hard to adjust to. Dr. Ivan rolled up his sleeves, walked to the bedside, and took out a magnifying glass from his pocket.

Little Five offered him gloves, but he refused to wear them, as he needed to use his bare hands to feel the hardness of the scars and the degree to which they had adhered to the surrounding tissue.

Song Zimo had given Ivan a simple introduction to how Teacher Sun had been burned. For this heroic figure, Dr. Ivan expressed a great deal of respect.

Dr. Ivan took photos of Teacher Sun from various angles. He needed these photos and videos to formulate a detailed surgical plan.

Yang Ping observed carefully from the side. This Russian master really was meticulous, not forgetting to capture a series of photos for every detail.

On finishing his signature examination, Dr. Ivan apologized to Teacher Sun, "I’m sorry for doing this. It is all for the sake of a perfect surgery."

Teacher Sun didn’t feel embarrassed. Coming to the hospital and allowing a doctor to examine him was natural and reasonable.

Back in the doctor’s office, Dr. Ivan hesitated a few times before proposing to Yang Ping, "Professor Yang, I request to be the chief surgeon for this hero because plastic surgery is my specialty, and I can do my best."

In the field of plastic surgery, Dr.Ivan had absolute confidence. No one could surpass him.

Yang Ping nodded, "Then I’ll leave it to you!"

Leaving professional matters to the professionals was something Yang Ping was more than happy about. He was aware that his biggest weakness in surgical operations was plastic surgery. He never considered himself someone with an artistic sense.

Dr. Ivan liked the straightforwardness. He said, "The surgery will be done in phases. The first step is to replace the scars with healthy skin, the second step is to reconstruct the facial features, the third step is to fill in the contours of various parts of the body, and this step is difficult. I might need to transplant muscles to certain areas. The fourth step, if he cooperates, my body shape consultant will provide him with some training. As for the specific surgical plan, please give me a week’s time, and I will come up with a very detailed plan."

Plastic surgery was not like other surgeries. It did not have any urgency. Sufficient time could be used to refine the surgical plan, making it more perfect.

Hearing the conversation between Yang Ping and Ivan, the doctors who were onlooking grew incredibly excited knowing that Dr. Ivan would be the chief surgeon. The doctors who had never heard Dr. Ivan’s legend, under the instigation of others, did not forget to pull out their cell phones and hurriedly search to understand the stories of this legendary figure.

These stories were hard to verify for truthfulness. Even the rumors on the internet about whether Ivan was the genuine Ivan were questionable. Yet, these legends only added to Ivan’s mysterious allure.

Director Chi of the Burn Department and Director Lan of the Plastic Surgery Department were also squeezed in the crowd, quietly conversing with each other.

"He’s really coming to perform surgery? You know this Dr. Ivan, right?" Director Chi asked, he also learned about Ivan from the internet. All kinds of information is mixed on the internet, and Director Chi was also curious.

Director Lan nodded, "When I was training at the Eight Great Sites of Xiehe, my teacher mentioned him. Let’s put it this way, my teacher’s mentor during his time training in the United States was a world-renowned plastic surgery expert. And this expert was said to be Ivan’s actual student. Because of Ivan’s unconventional life, many of his students couldn’t publicly acknowledge their relationship with him."

Director Lan’s information came from legitimate sources and was very reliable. So when he heard that Ivan was coming to Sanbo, Director Lan was very excited. However, he was puzzled. Ivan, who usually wouldn’t even go to top American hospitals, suddenly came to China. Seemingly, the young Professor Yang had extraordinary abilities to be able to invite such people to Sanbo to lecture and perform surgeries.

If Director Lan knew that Professor Yang had not invited this "legendary figure," but rather the "legendary figure" came on his own, Director Lan would probably be so surprised that he wouldn’t be able to walk straight for several days.

"You said there really is someone named Ivan. Why do I see a lot of stories online claiming that his story was made up by street literature?" Director Chi was getting more and more curious.

"His story is more exciting than street literature. The real story, some street literature may not dare to write. My teacher once said, his plastic surgery technology came from an expert in the Soviet Union. This expert allegedly served special departments, confidentially researched plastic surgery techniques, and achieved some special objectives." Director Lan said quietly.

"For example, current cosmetic surgery rarely involves skeletal shaping technology. Even the bone grinding technology is limited to the mandibular angle, the chin part as well as the cheekbones. But in the Soviet Union era, to achieve some special purposes, they were already able to use this technique to change facial contours. Of course, this technique is now very common. But at that time, it was top-notch technology. Ivan’s teacher expanded this technology and combined it with the Ilizarov technique, making facial contour adjustment more mature. Ivan further promoted his teacher’s technique. The adjustment of facial contours becomes fanciful, and it can also realize the adjustment of the whole body’s skeleton to a certain extent. This is the top technology in world plastic surgery. Only four doctors in the world can complete these techniques, and the other three all learned from Ivan."

The Director of the burn department was a bit puzzled, "Isn’t skeletal shaping very common? Our spinal deviations, limbs orthopedics, these are all orthopedics, but this is the orthopedic doctor’s job."

"It’s not the same. These orthopedic surgeries aim to restore function. But plastic surgery, without impairing function, aims to alter appearances, for example, facial contouring. Ordinary doctors can only grind bones, while Ivan can design a face to be as desired." Director Lan, as an expert in plastic surgery, had deeper insights into this circle.

Director Lan is a smart man, the sort who wouldn’t get up early if there was no benefit involved. At this moment, he was calculating in his heart, whether he could, through Yang Ping, greet Ivan, let him help with an outpatient consultation, guide the surgery, and finally let himself hang the title --- a direct disciple of Dr. Ivan, which would skyrocket his position in plastic surgery.

Director Lan understood a truth, whether technology could be learned is one thing, being able to pull up relationships is what really matters. To network, to mingle, Director Lan had his ways.

Plastic surgery, sometimes, it’s not about the technique, but about marketing.

In terms of technology, The Eight Great Sites of Xiehe is unquestionably top-tier. But in terms of income, a legitimate Xiehe Eight Great Sites cannot compete with any small plastic surgery hospitals that do business by renting spaces. What sets them apart is marketing.

It’s inappropriate to mention medical business and marketing together, but indeed it is.

Actually, Director Lan is a really smart person. After he got back from the training at The Eight Great Sites of Xiehe, he witnessed that such upscale plastic surgery had fewer patients than small hospitals that advertised everywhere. So he reflected on it, investigated several industry "giants" who were powerful and booming, peeked into their methods, and then spent three months writing a revitalization report for Sanbo Hospital and handed it to Dean Xia.

After reading it, Dean Xia said: "You’re a genius!"

Director Lan was overjoyed, his heart pounding, thinking that Dean Xia would wave his hand and give funds, policies, talents. But Dean Xia crossed out every page of the report, saying:

"This kind of unique talent you have wasting away at Sanbo Hospital, look at this, what kind of stuff is this --- expanding external propaganda, investing heavily in advertising fees, a one-year payback, profit in two years, three years --- the surgery name needs to be classy, attractive, preferably with a South Korean style --- the same drugs or surgeries offer civilian and high-end packaging, the high-end ones use English to introduce, the price is dozens to hundreds of times that of the civilian grade --- you feel I’ve been in this position for too long, right?"

The report that crystallized three months of hard work was directly thrown away by Dean Xia, scaring Director Lan to never dare to mention it again.

Now that Dr. Ivan has come to Sanbo, Director Lan’s ambition ignited again. This time his approach was different. He wanted to follow a truly international path.

Of course, the two words ’marketing’ could not be mentioned again, but essentially, it was still marketing.

The word ’marketing’ had taken deep root in Director Lan’s mind.

PS: Starting today, regular updates can be made! As mentioned before, after being busy, it’s time for the warm spring and blooming flowers. This is now becoming a reality. Thank you! Really, thank you to all the friends who are still reading this book. Once again, I will not abandon it halfway! Absolutely never!!!!