Superstar's Development Diary -
Chapter 70: First Teaser
Chapter 70: Chapter 70: First Teaser
The chubby girls were not many, just around a dozen, but due to their noticeable figures, these few chubby fans created the effect of a larger crowd and were quite eye-catching.They held flashing light signs with "He Jinxia’s" name, each one wiping tears in excitement. Seeing He Jinxia look their way, they waved the light signs even more vigorously, but... their sobbing grew even louder.
He Jinxia paused for a moment, and after a brief thought, understood what was going on.
Although she did not frequently use Weibo, she knew her weight loss success had definitely attracted a group of overweight fans.
Looking at the group of chubby girls crying inconsolably, yet unwilling to shift their tearful gazes away from her, He Jinxia clenched her hand by her leg, feeling the need to do something.
Thinking it over, she ran a few steps forward to Dong Qiin, borrowed a megaphone, turned her head towards the group of chubby fans, and under everyone’s surprised gaze, her voice amplified throughout the hall via the megaphone:
"Thank you for your support! Everyone, stop crying, watch your mouth, keep moving, and you can slim down just like me!"
He Jinxia stretched out her hand, making an encouraging gesture.
One of the chubby fans shouted back loudly, "Fat Emperor, we’ll work hard, and you keep going too!"
He Jinxia gave them a radiant smile, glanced over all the fans still there, her voice clear and joyous like a songbird:
"Thank you for liking and supporting me. I will work hard, and you should too, let’s strive together! Thank you for coming here to support me!"
He Jinxia deeply bowed to the fans all around, then straightened up, raised her hand to wave goodbye, and confidently stepped away.
What she didn’t know was that this scene in the hotel had been recorded by some of the fans and uploaded to Weibo, immediately sparking widespread discussion.
[Oh no, I regret it, I should have stayed firmly at the hotel. I shouldn’t have gone to Emperor Sheng’s side, where it got so crowded with people taller and stronger than me, I could only see Emperor Sheng’s face through the big screen!]
[Oh no, I regret it too, I shouldn’t have gone over to Xingxin’s side. Xingxin only accepts interviews from the media journalists, I don’t know if they will come out to see the fans...]
[He Jinxia’s smile is so warm. As her fan, I feel so fortunate that she even stopped to talk to us, encouraging us [clap][clap]!]
[Seeing Jinxia by mistake all my life—your adorable Timekeeper is online.]
[Being a fan of such a star feels very lucky. Although He Jinxia hasn’t released any works yet, the tough resilience she showed during her weight loss is very inspiring, and I watched her slim down step by step—Seeing Jinxia by mistake all my life.]
[Fat Emperor has already released works; I was on the scene, hearing the film crew’s director say they would hold a press conference in ten days.]
Upon this remark, fans, passersby, including trolls, all became instantly excited.
[What kind of work, a movie or TV series?]
[Curious +1!]
[Could it be related to weight loss?]
...
Many fans who couldn’t make it to the hotel to see He Jinxia in person flocked to He Jinxia’s Weibo page to leave messages and flood it with comments, asking about her new work.
The public relations team for the production crew was efficient. Seeing the increasing demands for He Jinxia’s works, they released a one-minute trailer using the official blue V account they had applied for long ago but which had lain dormant.
[Trailer Release #1: Ugly duckling or beautiful swan? Lacking talent or overshadowed? Life is brief. Will you undergo great hardships to be reborn, or will you just get by without making a mark?
#Chen Xiaohui, Go Forward!# Join us in the life of Chen Xiaohui, an ordinary and overweight girl, and see how she changes herself and her future! —@He Jinxia@Wu Daxi@Li Li...]
At the same moment, He Jinxia, who had just successfully retreated to her car, received instructions from her agent, opened Weibo, reposted the message, and added:
[I am Chen Xiaohui, born ordinary, but unwilling to remain so!]
As if it was planned, just after He Jinxia posted her Weibo, Wu Daxi also posted a Weibo urgently:
[I am Sun Zhiying, every overweight person has potential, and every effort deserves a reward [Applause]!]
Then it was Li Li’s turn, followed by a whole string of actors lined up behind Li Li. Each took their turn to repost the crew’s Weibo and announce their roles.
There was no need for a financial push, as word spread, passersby and fans began spontaneously promoting the "Chen Xiaohui, Go Forward!" message from the crew, keeping an eye on the updates from major verified accounts who immediately reposted it.
In just ten minutes, the phrase "Chen Xiaohui, Go Forward!" skyrocketed to the tenth position on the trending list and went viral!
In the car, Luo You, who had been closely monitoring the whole situation, let out a long breath and finally relaxed.
Although He Jinxia’s exposure disrupted the crew’s plans, they adapted opportunistically, turning the event into a significant boost of presence. It was indeed a superb piece of crisis public relations.
"Think of it this way," Luo You resumed, "it’s good that the crew is exposed now. I asked Director Dong; she plans to target the holiday season next May. It’s already the end of this year, giving us five months, a sufficient amount of time for us."
Luo You pondered, then said in a grave voice, "Five months is neither long nor short. Early exposure helps build popularity, but it also raises expectations from the public, a double-edged sword. Jinxia, you’ve been involved in the whole filming of this movie, how do you feel about it?"
He Jinxia had not been idle even during her closed-door weight loss, asking Xiao Tiantian to pick some excellent films for her to watch while running, which was also a way to relax.
Thanks to those months of incessant movie watching, she gained some insight into the films of Hua Country and could generally discern the quality of a movie.
Now hearing Luo You’s question, she pondered for a moment and slowly responded, "Director Dong has shot a typical inspirational movie involving melodramatic elements that mirror real life and expose certain societal phenomena, but there’s no profound meaning behind it stirring deep thought.
Since Director Dong is also a newcomer, I’m not sure about how well her film’s visuals are handled. As for the plot setup, it’s neither bad nor particularly good."
Luo You frowned, "That’s not good enough. The audience has high expectations for your performance in the movie. If it turns out poor, your reputation could plummet."
He Jinxia smiled and shook her head, meaningfully uttering three words, "Not necessarily."
She didn’t keep him guessing and explained directly, "My most appealing and notable achievement now is my weight loss, Brother Luo. As you also said, the character Chen Xiaohui in the script is another me. So, as long as I can successfully lose weight, this movie won’t have a bad impact on my reputation."
Luo You, hearing this, relaxed and nodded, "Right, I was short-sighted for a moment. The moment you succeed in losing weight, the movie will essentially be invincible, at least it could be revered as a weight loss bible by the overweight."
Changing the topic, he added, "The movie has been completed, and because of today’s incident, Director Dong has postponed tonight’s wrap party to ten days later, after the film’s press conference. I’ll schedule your notifications. You must attend the press conference and the wrap party."
While stars have various channels for exposure, attending press conferences for their films remains a significantly viable means. Unless utterly unmanageable, stars usually make it a point to attend.
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