Superstar's Development Diary
Chapter 414 - 415: Lowering One’s Own Value

Chapter 414: Chapter 415: Lowering One’s Own Value

Not sure what crossed his mind, but Luo You added, "Don’t overthink it, as long as you are popular, countless stars will want to pull you down. Someone sent me a message; that reporter has already been taken care of by Director Li."

"Having been in the circle for so many years, Director Li is seasoned and cunning, he will surely get the reporter to talk. When that happens, you can ask Sheng Yan who’s trying to take you down."

He said earnestly, "The saying goes, ’A clear danger can be easily blocked, but a hidden one is hard to defend against.’ I know you don’t want to use Sheng Yan’s resources, but you are relatives, after all, he is your brother. It wouldn’t hurt to ask for his help; I suggest you ask him."

He Jinxia shook her head and countered, "Is this person really that important to us?"

Luo You paused, "Not that important, it’s just that knowing could help us take precautions."

He Jinxia spoke indifferently, "You also said that because I am popular, I have made many enemies in the industry. There are too many to investigate thoroughly."

"This time we might find out who it is. Next time I face a scandal, I would have to guess who it might be or if there’s some new enemy. It’s too exhausting."

Luo You was silent for a while before agreeing, "You have a point."

He Jinxia turned to look out the window, her fingers gently rubbing the glass as a cool sensation passed through her fingertips.

"I am just more mentally stable, that’s all. When the soldiers come, we will block them; when the flood comes, we will cover it with earth. Always alert, even if someone wants to pull me down, they have to see if I give them the chance."

Cheng Xiaohua was driving in front, unable to hold back, she blurted out in admiration, "Fat Emperor is mighty!"

Luo You gave her a stern look and warned, "Focus on driving!" He then turned back to He Jinxia to discuss the matter of endorsements.

Recently, there were several brands approaching him wanting He Jinxia to endorse their products, all of them with good brand images and not short on cash.

After a year of hard work filming, it was time to reap the fruits of her labor by taking on some endorsements.

Speaking of endorsements, He Jinxia recalled the brand ambassador deal settled in the States with Aishang and asked, "How are things going with Aishang?"

Luo You hesitated, his expression tinged with regret, "Last month you were on three reality shows in a row, and your popularity has seen a noticeable increase, which was really effective in gaining fans. If Aishang were negotiating with you now, I definitely would not agree to just a brand ambassador; at the very least, I’d secure a regional endorsement deal."

A brand endorser > brand ambassador > brand friend. This is a clear hierarchy within the entertainment circle.

Luo You said, "Last month, you personally agreed to Aishang’s chief designer that you would become a brand ambassador. I couldn’t go back on that promise for you, so last week while you were still busy shooting on set, I finalized the details with them. You just need to find some time to sign the contract."

He Jinxia stuck out her tongue, surprised that her good intentions had backfired.

In the end, it was because she had always been busy with filming and didn’t take the time to understand her own popularity and reputation among the public.

Times have changed. Last year, she was struggling with weight loss, but this year, she had quickly become one of the promising young actresses to watch in the entertainment industry.

Besides, even Luo You didn’t expect He Jinxia’s participation in the reality shows to be so effective in gaining fans, an outcome the entire team hadn’t anticipated.

After pondering for a while, He Jinxia said, "From now on, if someone wants to talk business with me, I’ll tell them all to discuss it with you. I won’t agree to anything casually anymore."

Luo You, seeing her cautious demeanor, comforted, "It’s not like that. You’re not top-tier yet, so if any renowned director verbally invites you to act in a movie, as long as it doesn’t involve any explicit content, you should agree right away. We’re in need of good works right now."

"As for Aishang, since you’ve already agreed, it’s done. After all, it’s just a brand ambassador role, leveraging your influence to promote the brand’s value. There won’t be many commercial activities, and the pay is generous; we won’t lose out."

He paused, his words loaded with meaning, "It’s just that someone took a big loss. Once Aishang announces the news, mockery is inevitable."

He Jinxia’s eyes focused immediately, "Deng Zhaoyan?"

Luo You nodded, slightly gloating, "Deng Zhaoyan must really hate you, stooping so low as to become Aishang’s spokesperson. With her status as an A-lister, she could have worked to be the spokesperson for a luxury brand in the Asia-Pacific region, which wouldn’t be unattainable."

"Aishang is just a second-tier brand under the umbrella of luxury brands. Even if she becomes the global spokesperson, it’s still for a second-tier brand. Her team will have a headache over this!"

What’s this called, a momentary rush in a rivalry leads to career cremation?

He Jinxia asked curiously, "Does it really have such a big impact?"

Luo You chuckled, "In the entertainment circle, face and status are everything. Becoming the spokesperson for a second-tier brand means devaluing oneself, not to mention Aishang is a clothing brand, where levels are strictly delineated, unlike the blurred tiers of home appliances."

"Once the news of her becoming the global spokesperson for Aishang breaks, her value will definitely drop, and other major brands might even scorn her for being low!"

Cheng Xiaohua couldn’t help interjecting, "It was just a verbal agreement, can’t she just break the contract?"

Luo You responded, "If it were just Deng Zhaoyan and Aishang’s design director, she might grit her teeth and break the contract, but why was Jinxia there too?"

"Stars, you know, not only need popularity, but integrity is also crucial. If you promise something and then back out, it’s said, in the longer terms, that there’s a problem with character, and what brand would dare to use a star with such repute, fearing being left high and dry?"

Cheng Xiaohua suddenly realized, "So she’s worried about Jinxia blabbing about her breaking the contract!"

He Jinxia thought for a moment, then added, "Not just for that reason. Aishang is a brand that PDZ is heavily promoting this year, targeting the middle class. If she breaks the verbal agreement, she can forget about showing her face at any PDZ-hosted gala."

"Since PDZ took on Sheng Yan as a spokesperson, it has surged ahead in the luxury brand market, overshadowing many luxury brands. Deng Zhaoyan, as a star in the fashion world, both in sentiment and reason, can’t afford to offend PDZ."

When stars deal with big brands, tact is paramount, and the brands are the bosses. Can offending the boss ever yield any good fruit?

And PDZ isn’t just any boss; it’s the rich and influential boss, surrounded by stars who’d kneel and call out. They won’t miss Deng Zhaoyan.

To the vast capital market, no matter how famous a star is, they are still the passive product to be chosen. After all, no matter how much a star earns, they can’t compete with such renowned brands unless they are a superstar who can make the market bow down.

Cheng Xiaohua had another revelation, "I’ve learned something new."

She slightly raised her head, looking in the rearview mirror at He Jinxia, and couldn’t help feeling a bit sentimental. Jinxia had really changed a lot.

Compared to last year, when she only knew acting and nothing else, this year she was able to sit in the car and eloquently discuss strategies with major brands. Who knows what next year will hold for her.

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