Superstar's Development Diary
Chapter 243 - 244: The Vest Line that P came out

Chapter 243: Chapter 244: The Vest Line that P came out

Out of five million people, one tenth were active fans, and one fifth of those active fans came across their idol’s W blog and eagerly helped to share and place orders, creating sales numbers of a hundred thousand without much promotion.

As fans of He Jinxia, they had long been eager to spend their money due to lack of opportunities.

Now, finally seeing a chance to spend, everyone, driven by their own idol and intrigued by the novelty of the product, excitedly placed their orders, especially since the wristbands were not expensive.

As the promotion spread wider, the sales volume of the sports wristbands also increased, climbing steadily.

At this moment, in an office at Feier headquarters, company executives, including the marketing director and the general manager, gathered solemnly, ready for action.

Releasing the promotional clip on Feier’s official blog was just the first step, the next was to launch an explosive promotion!

Time ticked by, and soon it was "17:30," a critical time frame. Everyone stared at their watches, waiting for the feedback on the data.

Meanwhile, during this time frame and afterwards, anyone opening the W blog would see a splash screen advertisement, featuring the promotional poster shot by He Jinxia for Feier!

In the photo, He Jinxia wore athletic gear, a sports sweatband on her head, her long hair tied up high, as she lay on equipment doing sit-ups!

The overall style was fresh and clean, with saturated colors and a dull gymnasium backdrop adorned with a floral picture hanging on the wall.

Upon opening the photo, it conveyed a sense of cool, upward beauty, with He Jinxia adding a beautiful touch of spring.

To choose which photo to use for the advertisement, the inside of Feier was nothing short of a battleground of disagreements.

Some believed they should capitalize on He Jinxia’s youthful allure with a sweet style.

Others thought they should make use of Chen Xiaohui’s popularity to adopt a sophisticated office worker look.

Yet others wanted the promotional photos to reflect the essence of Feier, a brand that manufactures sports equipment, hence the need for a sports style.

There was a heated debate among everyone, discussing from marketing strategies to audience acceptance, until finally, the general manager made the decision to go with the sports style.

But having settled on the sports style, the question of which sport He Jinxia was doing became another issue.

According to the photos He Jinxia sent, there were options of her lifting dumbbells, weightlifting, running, and even playing tennis or badminton—all of them suitable, making it a tough call to choose just one for the promotion.

After much arguing, everyone agreed that "He Jinxia’s abdominal muscles" was a highlight worthy of focus, so they chose the sit-up activity for the photo.

The only pity was that He Jinxia wore a sporty tank top while performing the activity, covering her stomach tightly, so one couldn’t hope to see her toned abs.

But although the netizens couldn’t see it, it did not stop them from using their imagination!

After the splash screen advertisement was released, Feier immediately began their public relations marketing, and soon after, several anonymous accounts on W blog began posting Photoshopped pictures.

They specifically took a section of He Jinxia’s attractive midriff from a previous magazine shoot and Photoshopped it onto He Jinxia’s poster; if not for the crude Photoshop, many users would have truly believed He Jinxia had revealed her abs!

Those who were always checking He Jinxia’s W blog had also followed Feier that morning; right after Feier released the promotional clip, He Jinxia’s W blog reposted it.

Timekeepers had not yet had the chance to comb through this promotional video from beginning to end, in all directions, before Feier launched its W blog campaign.

Additionally, with the marketing account releasing those deceivingly real Photoshopped pictures, Weibo officially recommended the term "He Jinxia Feier Fitness Tracker," and as the promotion of Feier became more widespread, half an hour later—

"He Jinxia Photoshopped abs" officially parachuted into the trending search, landing at number one!

[Jinxia’s first endorsement, I thought it was going to be shampoo or body wash or something. Never expected it to be a fitness tracker, definitely must support!]

[Photoshopped abs, hahaha, does Fat Emperor need Photoshop? Not at all, she clearly has them! (Attached is a magazine picture)]

[Except for that one magazine shoot where Fat Emperor revealed her abs, there haven’t been other photos leaked. This Photoshopped one really wins my heart.]

...

In the Feier office, the Marketing Director looked down at his phone, refreshing Weibo every few seconds.

In just half an hour, he personally saw Feier’s official Weibo follower count jump from a pitiful less than fifty thousand to one hundred thousand, two hundred thousand, three hundred thousand...

In a flash, the follower count reached the critical half-million mark. The director blinked, wanting to wait a moment, but out of habit, he accidentally refreshed again. When the new data popped up, his eyes widened, and he shouted:

"We did it, we did it! Weibo followers exceeded five hundred thousand!"

His shout startled the others, who thought something serious had happened.

General Manager Xue Jian pressed his temples and turned to the Sales Director, just about to ask about the sales data, when the Sales Director, unable to contain his excitement, slapped his thigh and joyfully said, "The sales of the fitness trackers have broken three hundred thousand!"

The other executives looked at each other in amazement, generating a buzz.

They not only advertised on Weibo but also placed ads on other shopping apps, though not as prominently as the splash ads on Weibo, but they were still quite noticeable.

Compared to the hefty advertisement costs, a sales volume of three hundred thousand—forget about the profit—just by looking at the surface price sold, it couldn’t cover the original advertisement expenses.

But the success of a product promotion isn’t just about the immediate result.

Since the advertisement had only started a short while ago, a sale of three hundred thousand was already delightful for Feier, exceeding their expectations.

Xue Jian felt a sigh of relief inside, patted the conference table then stood up, a smile spreading across his face, he said, "Let’s go, let’s all go out for a meal, everyone relax a bit."

The others also smiled and nodded; for this sales plan, they had been working overtime for many consecutive days. Now that the start was promising, they could relax a bit.

"Choosing He Jinxia as the spokesperson, that was a wise move indeed!"

"Yes, she’s still trending on Weibo, and that’s not something we made happen."

Feier’s trending topic of the fitness tracker was actually paid to appear in the official recommended terms of Weibo.

And now, look, the Photoshopped abs from the marketing stunt have overshadowed the fitness tracker.

"He Jinxia is our brand ambassador, the more famous she becomes, the more it helps us."