Superstar's Development Diary -
Chapter 241 - 242: Sports Wristband
Chapter 241: Chapter 242: Sports Wristband
Luo You fell silent once again for a while, then affirmed with an "Mhm", agreeing, "You’re right."
It’s perfectly normal to date when you’re already in your twenties. If not at a young age, do you have to wait until you’re old to do so?
There would be a lot less passion then.
Unaware that she had inadvertently persuaded Luo You, He Jinxia lowered her head to check her phone and continued her routine of teasing Mr. Sheng.
The next day, He Jinxia attended Feier’s branding event with full energy.
This time, she single-handedly carried the event; currently, she was the only spokesperson, so everything at the event revolved around her.
"Fat Emperor, what is your understanding of exercise?"
He Jinxia flashed her standard smile and said, "Health, positivity, full of vitality, passion, struggle."
"Fat Emperor, how do you feel about being Feier’s spokesperson this time?"
He Jinxia replied, "I am incredibly flattered and happy. I’ve always been a loyal user of Feier’s products. You may not know this, but when I was in seclusion dieting, I used Feier’s exercise equipment. If it weren’t for Feier’s silent support, my weight loss journey might have faced more setbacks."
She cheekily said, with a playful and elf-like expression on her face that made it impossible not to smile along with her.
"Have you tried the sports wristband yet and how does it feel?" another reporter continued to ask.
He Jinxia showed off the white sports wristband on her arm, saying, "It’s quite good, I like it a lot. I’ve tried it; when exercising, wearing the wristband can monitor your heart rate, and it will sound an alarm if the exercise is too intense. Besides, it can also tell time, it’s waterproof, and can be connected with your phone..."
A short distance away, Feier’s general manager saw He Jinxia answering smoothly and nodded approvingly, a smile lifting the corners of his mouth.
The sales director approached him with a glass of champagne, his face beaming with delight, "Since He Jinxia participated in the event, we publicly released the sports wristband. In less than two hours, the orders have already exceeded one hundred thousand units."
One hundred thousand isn’t a large number, but it certainly isn’t small either. The new product had not been on the market for very long, and the various promotion channels had yet to be fully tapped into. This one hundred thousand units can be said to have been sold solely based on He Jinxia’s influence.
Feier had always been a supplier of fitness equipment for large gyms and rarely launched retail products or advertised. Therefore, its brand awareness among the public was quite low.
The "sports wristband" was a single product launched by Feier as part of its transformation, and now it seemed, choosing He Jinxia as the spokesperson was an excellent decision.
The manager took a glass of champagne and sipped it, confidently stating, "I won’t make a mistake in judging people. I have a feeling that if we collaborate well with He Jinxia, Feier’s brand visibility will definitely break out. After all, in the entertainment circle, she’s the only one, a motivational goddess who has successfully lost over eighty pounds!"
"Jinxia, are you a fitness enthusiast?"
"Jinxia, do you like to listen to music while working out?"
"Jinxia, did you learn about the fitness industry trends while shooting ’Go for It, Chen Xiaohui!’?"
...
A barrage of miscellaneous questions came crashing in, and all the flashlights at the venue focused on He Jinxia. Even though it was daytime, the spotlights shined brighter than the sun overhead.
Fortunately, to align with the brand promotion, her attire was matched to a sporty style, which was light enough to barely endure the burning sun, but after standing for a while, sweat started to bead on her forehead.
He Jinxia had answered so many questions she felt her head was becoming dizzy.
Fortunately, Cheng Xiaohua saw her sweating and stepped forward to intervene, suggesting she take a break first, and then continue answering everyone’s questions later.
After entering a rest room, Sister Xiao Hua immediately took out a tissue and carefully wiped the sweat from her brow, then handed her a bottle of water.
He Jinxia sipped the water in small gulps, closed her eyes, and rested for a short while, as she would need to go back out and deal with the media soon.
At that moment, someone knocked on the door of the rest room, and Cheng Xiaohua ran to open it, finding that it was the general manager of Feier.
This manager seemed young and, according to Luo You, had only returned from studying abroad last year, taking over Feier as part of the family business. It was precisely because the leadership was young that such a great endorsement deal had fallen into He Jinxia’s lap.
Otherwise, if it had been any other aging boss, they would not dare to employ a star who had never done endorsements before as their spokesperson, not to mention He Jinxia, who was famous but ultimately had few works to her name.
One hit work doesn’t guarantee the next one will be a success, nor the third or fourth and so on. Experienced individuals prefer to use stars who have built up a body of work and then suddenly rise to fame.
For someone like He Jinxia, who became famous with just one work, signing her for two years was a risky move.
However, as it turned out, the general manager of Feier had a keen eye, as He Jinxia continued to rise in popularity, everyone envied him for having signed her as a spokesperson for two years ahead of time.
"Good to see you, Mr. General Manager!" Cheng Xiaohua greeted him hastily and stepped aside to let him in.
When He Jinxia heard the voice, she immediately opened her eyes and upon seeing the manager, she quickly stood up and politely said, "Hello, Manager!"
The manager smiled and shook his head, saying, "From the announcement of the new product launch two hours ago until now, the orders have already exceeded one hundred thousand, and this is all thanks to you."
He Jinxia shook her head and modestly replied, "It’s Feier’s innovative sports wristband that has captured everyone’s attention."
Speaking of this sports wristband, the inspiration actually came from smartwatches, but both in appearance and functionality, the differences are quite significant.
After exchanging a few compliments, the manager went straight to the point, "I was wondering if Miss Jinxia would be free this evening. I’d like to invite you to dinner and discuss our future cooperation plans."
He Jinxia’s heart tightened, but she politely declined on the surface, "I’m sorry, but I have an important dinner engagement this evening and am afraid I won’t have time to dine with you, Manager."
Whether to dine privately or together was an important concern.
As an artist, He Jinxia’s schedule was arranged by her agent, Luo You. If the manager wanted to discuss cooperation, he should also be speaking with Luo You to see if there was any room in her schedule and if it aligned with their plans.
Of course, there were some who preferred to negotiate with artists in private, offering different terms and then letting the artist decide. Once the artist made a decision, they would simply inform the agent, who would then adjust the schedule.
But He Jinxia was currently focused on filming and had instructed Luo You to keep her schedule as open as possible for shooting, only engaging in unavoidable commitments when she had to leave the set to participate.
If the manager wanted to discuss further cooperation with her, He Jinxia was also unsure whether she could arrange the time; it would be more fitting to talk with the agent.
With this in mind, she smiled and said, "If the manager has any ideas, you are more than welcome to contact my agent at any time, as my schedule is arranged by them."
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