Superstar's Development Diary
Chapter 223 - 224 Sports Equipment Sponsorship Endorsement

Chapter 223: Chapter 224 Sports Equipment Sponsorship Endorsement

Next, He Jinxia immersed herself in studying the script, eating when she needed to eat, drinking when she needed to drink, resting when she needed to rest, waiting for her audition opportunity to arrive.

Although Luo You had let slip that she wouldn’t even need to audition and could start filming anytime if she was available, He Jinxia felt that not having an audition was not acceptable, so she asked Luo You to help her communicate with the director to arrange one.

This audition was He Jinxia’s last chance to change her mind.

She was not a saint, nor was she someone who stubbornly fought to the bitter end. She was very clear about the risks involved in filming "Eighteen Years Old Sky." Driven by the desire to perform well, she wanted to take on this film, but she didn’t want it to be ruined by the director.

If during this audition, the director made a very bad impression, she could walk away at any time.

The contract hadn’t been signed yet; everything was still uncertain.

After participating in the film "Chen Xiaohui, Go Forward!" which was held simultaneously with the "Lose Weight, Rush, Rush, Rush!" event, He Jinxia made a speech at the closing of the event. Amidst the excited shouts of the crowd of overweight people, she exited the scene perfectly without any mishaps.

He Jinxia could still hear the powerful shouts of the crowd from inside the car.

Overweight people do have some advantages; they have a high lung capacity and their shouts are full of force, letting He Jinxia fully feel their enthusiasm.

In the car, Luo You and Cheng Xiaohua were discussing the event.

Luo You: "The event has had a great response. It’s been going on for a month now, and some overweight people have surprisingly lost thirty kilograms without any side effects, which is really astonishing."

Cheng Xiaohua quickly nodded, looking up admiringly, "Yes, they’ve really put their lives on the line. Originally, it was just an activity organized for the movie promotion, but it unexpectedly stirred up such a warm response.

Furthermore, because of the outstanding performance of the weight loss participants, Jinxia’s drastic weight loss of eighty kilograms over a few months couldn’t be criticized as having resulted from surgery or cosmetic procedures."

Luo You calmly said, "When an anomaly occurs, people marvel at it, wonder about it, doubt it. But when one anomaly becomes many, people stop being so surprised.

This event was very well organized, and Jinxia’s image has been greatly enhanced. Good reputation is being spread by many netizens and bystanders, and even a very good endorsement came knocking on her door."

Cheng Xiaohua and He Jinxia, who had been listening quietly, were both stunned, and simultaneously asked, "Endorsement?"

Luo You: "Yes, an endorsement. I’ve told you before, your market value is still rising, and now the brands looking for endorsements are mostly second or third tier; wait for a better offer, seek better endorsements.

This brand I never expected would come to you because they’ve never advertised before. If you could secure it, it would be great for you now and in the future."

Cheng Xiaohua swallowed nervously, guessing, "Could it be... an endorsement from a first-tier brand?"

Luo You then shook his head and unapologetically threw cold water on her, "Don’t even think about getting a first-tier brand endorsement before you become a top star. Do you think first-tier brands are cabbages that those top stars themselves scramble for, hoping they’d throw some scraps your way?"

Cheng Xiaohua, having been scolded, shyly lowered her head and continued guessing, "If it’s not first-tier, then it must be a second-tier brand? What kind of second-tier brand is it that has never sought out endorsements before?"

He Jinxia frowned lightly and was also puzzled, asking, "Why did they choose me, because of my fame and charisma?"

Luo You shook his head. "It’s not the fame or the charisma, but the image. That brand specializes in selling sports equipment, and its main audience is the various large fitness gyms."

With Luo You’s explanation, Cheng Xiaohua and He Jinxia both understood.

However, soon after, Cheng Xiaohua was perplexed again.

"It seems a bit off. The audience for sports equipment sales isn’t a large group, so why choose Jinxia as a spokesperson? It’s not likely that just because she endorses it, those fitness gyms would buy their products, right?"

He Jinxia lowered her eyes, her slender, jade-like fingers gently tapping on her leg, and she slowly said, "There was no such plan before, but that doesn’t mean there won’t be one in the future. By having me as a spokesperson... perhaps they are looking to enter the mass market?"

Luo You expressed his appreciation: "Exactly, I was thinking the same. ’Feier Sports and Fitness Equipment’ must be seeking a transformation. Currently, the market for sports equipment is tremendously jumbled. The same piece of equipment is priced wildly differently. A slight difference in material can change the cost.

Some equipment vendors take advantage of people’s inability to distinguish the quality of materials, using bait-and-switch tactics. For instance, they claim a product is made from 304 stainless steel, but actually, it’s from the inferior 204 grade.

Just a change in numbers, and the material’s price completely changes, allowing vendors to market substandard materials as high-end goods at low prices, disrupting the high-end equipment market."

"In recent years, ’Feier’ has seen a decrease in sales due to pricing issues, forcing it to open up another revenue stream. They have already set up fitness gyms in many cities."

Talking about fitness gyms, Cheng Xiaohua suddenly had a realization and exclaimed, "Feier, Feier... I remember now, no wonder that word sounds familiar. Weren’t the fitness equipment for ’Lose Weight, Rush, Rush, Rush!’ provided by Feier?"

He Jinxia’s brow was lightly furrowed; she hadn’t paid much attention to the equipment, but she had noticed a banner sponsoring the event from Feier in the venue.

"Hey, right, I also heard that some celebrities go specifically to Feier to lose weight. Moreover, the trainers trained by Feier are very popular. It seems many celebrities hire trainers from Feier as personal trainers!"

Cheng Xiaohua’s words seemed to enlighten Luo You.

Luo You pondered for a while and said, "This morning when I received the call from their head, I also felt ’Feier’ sounded familiar, but I couldn’t remember it at the time and was preoccupied with Jinxia’s events.

Now that Xiao Hua pointed it out, it seems Feier is quite popular among the celebrities, making fitness equipment, opening gymnasiums, and having many trainers. They might very likely launch compact fitness devices in the future... It looks like we can push for a higher endorsement deal."

Cheng Xiaohua asked curiously, "Did their head start off with a price when they approached you, and how much?"

Luo You glanced at He Jinxia, who looked composed in the rearview mirror, cleared his throat a few times, and said, "They are very optimistic about Jinxia and really hope to reach an endorsement deal with her. They hinted at a price, an eight-digit number."

While Cheng Xiaohua was still baffled, He Jinxia’s expression had already changed, her brows furrowed in confusion.

Beside her, Cheng Xiaohua was counting with her fingers, "Units, tens, hundreds... Wait, are you sure it’s eight digits?!"