Superstar's Development Diary
Chapter 183: Pleasant Presale

Chapter 183: Chapter 183: Pleasant Presale

Dong Qin’s posters were not just one design; He Jinxia observed that there were at least five different styles of posters, with a change of image every few ad spaces, focusing on promoting her before and after weight loss.

"Ding ling ling!" As the school bell rang for the end of the afternoon in a campus in Huadu, the once empty campus instantly filled up with students.

Before long, the road outside the school with the bus station became incredibly crowded.

Groups of boys and girls walked to the bus stop to wait for the bus and noticed the new posters at the station, which were for "Chen Xiaohui, Go Forward!"

On the entire poster, there were two women with different expressions, clothing, and body shapes but somewhat similar facial features.

The heavier one was wearing work clothes, her obese figure straining the seams of the garment as if it might burst open at any moment, her hands tightly clenching some blueprints, her eyes red as she looked forward, biting her lip, her face full of frustration and unwillingness.

The slim one was also in work attire, but it was a different style, more fashionable, and her snug clothes perfectly showcased her good figure, turned slightly to the side with a pile of blueprints in her arms, smiling back over her shoulder, her expression full of confidence.

"Reborn from the ashes, a butterfly breaking out of its cocoon, this is a tough weight loss journey, ordinary yet extraordinary, born from our very lives. Let’s see how Chen Xiaohui kicks off an amazing turnaround in her life, all on May 1st!"

A student reading the words on the poster had his eyes light up, saying, "May 1st is Labor Day, our school has a holiday. Let’s go watch it together!"

Another student said, "Yeah, Fat Emperor’s first work, I must go support it!"

Another student said enviously, "Look at how heavy Fat Emperor used to be, and now she’s so pretty after slimming down, it’s like a total transformation, no plastic surgery could do that, she’s so beautiful!"

...

Among another group of boys.

"Hey Fatty Chen, wanna go check out this movie? Maybe you can get some weight loss tips from Fat Emperor!"

"Right, every fatty has potential. He Jinxia was ugly when she was fat too, look how pretty she is after slimming down."

The boys started egging on the chubby boy in the middle, his face covered with acne, who hesitated before saying, "I don’t think so, it’s useless. My dad says I’m growing during puberty, I can’t slim down.

Besides, Fat Emperor was pretty even when she was fat, look at those big eyes, not like us ordinary folks."

"Come on, what’s the harm in going to see it? A movie ticket isn’t expensive, and I heard it includes Fat Emperor’s weight loss process. Just go and see for yourself!"

"Yeah, I’m curious too, losing eighty pounds in just a few months, what kind of concept is that?"

After being persuaded, Fatty Chen wavered and a moment of resolve flashed across his face: "Then let’s go check it out."

Scenes like these were happening all over Hua Country, following the heavy promotion of "Chen Xiaohui, Go Forward!"

Whether it was working professionals or students, all were very interested in this movie.

During He Jinxia’s weight loss period last year, she posted monthly progress photos, and this promotional strategy was finally paying off with the film’s upcoming release, achieving widespread attention.

Passersby might not remember the movie, but they vividly remembered He Jinxia’s weight loss.

The film’s promotion subtly played up the concept of "He Jinxia’s weight loss journey," further piquing passersby’s curiosity about the movie.

Especially for those who were overweight, they were even more eager to see it and perhaps learn something.

*

"The film pre-sales have started, and combining all channels, pre-sales have already reached one hundred million," Dong Qin walked in from outside, trying hard to control her facial expressions as she spoke with a calm voice.

However, her raised eyebrows betrayed the excitement she felt inside.

The film crew members were in the make-up room being made up by the make-up artists sent from the magazine, and when they heard this news, they were all invigorated.

Today was April 1st, and there was only one month left until the movie’s premiere. Dong Qin had opened up the pre-sales just yesterday, and initially, everyone didn’t have much anticipation for the pre-sales. But now, suddenly hearing about one hundred million, they were all startled.

Li Li, unable to contain herself even as the makeup artist was working on her, excitedly asked, "Director Dong, one hundred million means how many tickets were sold?"

Wu Daxi couldn’t help but speak up as well, "With pre-sales already at one hundred million, it’s absolutely possible for us to break five hundred million in box office!"

In recent years, the entertainment industry in Hua Country has flourished, with the film industry booming as well. Given the large population base, a good movie breaking fifty billion in box office was a common occurrence, and even movies breaking one hundred billion were not unheard of.

"Chen Xiaohui, Go Forward!" with just the pre-sales, had reached one hundred million, almost earning back the money invested in the film.

Dong Qin smiled and said joyfully, "Depending on the channel and the seat purchased, the price of every ticket is different. You can calculate how many tickets were sold based on the lowest price of thirty Hua Coins each."

Suddenly thinking of something else, she added, "Pre-sales are just a beginning. The momentum looks good now, but to really see a box office explosion, we still have to wait for the first group of audiences to go to the theaters and spread word of mouth. As long as the word of mouth is good, the movie will be a hit."

Li Li flattered, "With Director Dong taking the lead, reaching fifty billion at the box office is a sure thing!"

Wu Daxi also laughed and chimed in, "Director Dong, you can start thinking about what kind of celebration banquet and fan appreciation benefits you’ll offer if we really reach fifty billion in box office."

Director Dong laughed, "Ha ha, that’s easy. If we really hit fifty billion, I will give each one of you a big red envelope!"

She turned to He Jinxia, who had been quiet, and asked, "What are your thoughts, Jinxia?"

He Jinxia had wanted to speak too, but Tony was still applying her makeup, and with the serious expression on Tony’s face, Jinxia didn’t want to interrupt his work.

Only when the director called out to He Jinxia did Tony stop applying powder to her face.

He Jinxia looked towards Director Dong and blinked her eyes with utmost sincerity, "Director Dong, I request that the red envelope you give be a bit bigger."

Dong Qin’s smile deepened, "Big, definitely big! The momentum for the movie’s pre-sales is good. I’ll add more investments to the promotion later on. You all will need to work hard too, and attend more roadshows and promotions."

Ever since coming to Huadu, He Jinxia and her companions had embarked on a crazy journey of magazine shoots, without a single day’s rest.

Having just finished shooting the last magazine photo in Huadu today, the film crew had originally scheduled a day off for them, but after hearing Dong Qin’s words, everyone had a bad premonition.

And sure enough, Dong Qin said with a smile the next second, "The day after tomorrow, there’s a film promotion press conference in Xia City. Initially, I only planned to hold one press conference in Xia City, but after seeing the pre-sales situation there, with many tickets already sold, Xia City can be considered a key city for our crew’s promotion. So, I decided to add one more roadshow in Xia City."

The other actors, upon hearing this, all had a despondent look on their faces.

The film crew’s promotional itinerary had already been arranged. If they were to add another event, how would they squeeze it in?

Naturally, it would come out of the actors’ rest time!

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