Starting from a Fake University
Chapter 940 - 516: Everything is Under Principal Ding’s Control (Please Subscribe)_2

Chapter 940: Chapter 516: Everything is Under Principal Ding’s Control (Please Subscribe)_2

"Okay!"

Ding Yue nodded.

And so, the publicity department set to work, sending out the exposé press releases one after another.

Among them, the official Mist City Arts and Science University account on Twitter and TikTok platforms saw the greatest traffic, naturally, with several millions of followers each.

As soon as the exposé press releases were sent out, many netizens took notice.

The heat started to rise continuously!

Netizens also began to join in the commentary on this news event.

"Damn! The windbreak and sand-fixation ecological protection forest has been cut down?"

"There must be severe punishment for this matter!"

"@NTS News!"

"These people are simply too bad, the windbreak and sand-fixation ecological protection forest is a precious asset of Xia Country, it’s the fruit of several generations’ hard work, and now it’s been chopped down and burned?"

"It’s heartbreaking to see."

"Why hasn’t there been any news coverage about this?"

"Mist City Arts and Science University’s news team exposed it, they really have a conscience!"

"Is this for real?"

"My God, I’m shocked for the whole year, that even the windbreak and sand-fixation ecological protection forest is being cut down and burned, that’s just too much!"

"Find out the truth, hold every responsible person accountable!"

"We’ve worked so hard from the last century up till now to cultivate the windbreak and sand-fixation ecological protection forest, and now it’s been chopped and burned down for the sake of planting economic crops like grapes, such irony!"

Whether on Twitter or the TikTok platform, netizens quickly showed high interest in the Huangcheng Forest Farm incident.

They liked, shared, and commented en masse, urging more people to see the news, to learn about the Huangcheng Forest Farm incident!

Since Twitter and TikTok platforms are not owned by the same company as Penguin Group, they haven’t been silenced by PR yet.

However, on Penguin Platform and Bilibili, since Q Entertainment Media had already noticed the exposé news report posted by the official Mist City Arts and Science University account, they immediately began PR actions.

Besides directly deleting and blocking, Q Entertainment Media took even more drastic measures - they permanently banned Mist City Arts and Science University’s official account on Penguin Public Account.

That’s right!

Permanently banned!

This surprised Director Liu Hongxia from the publicity department.

"Principal Ding, our Mist City Arts and Science University’s official account on the Penguin Public Account platform has been permanently banned," reported Liu Hongxia looking at Principal Ding.

"Heh."

Ding Yue couldn’t help but scoff.

Q Entertainment Media really had nothing else to do but use such shameless tactics.

But no matter.

I don’t even care about the Penguin Public Account platform. Let it be banned, it won’t affect us.

After all, the main battleground for the official account of Mist City Arts and Science University is on mainstream platforms like Twitter, TikTok, and Bilibili.

"What’s the situation on Bilibili?" asked Ding Yue.

"Currently, Twitter has already developed into a hot topic, and the heat on TikTok is soaring as well. The only difference is Bilibili, where there’s hardly any video views. So far, it hasn’t even reached ten thousand," reported Liu Hongxia.

This was also within Ding Yue’s expectations. After all, Bilibili was part-owned by Penguin Group, so it definitely limited the traffic on their own Mist City Arts and Science University official account.

Otherwise, how could a report video from the official account, with approximately one million followers on Bilibili, fail to reach even ten thousand views?

"It seems it’s as expected. Now we’ll just wait to see when Q Entertainment Media steps in to begin PR management," said Ding Yue with a chuckle.

After that, Ding Yue took out his phone, called Director Liu Mei, the deputy director of NTS Channel One, and also told his secretary Wen Ruohan, "Xiao Wen, contact the Mist City TV station and provide them with our news materials."

"Okay, Principal Ding," replied Wen Ruohan.

Ding Yue guessed that Q Entertainment Media would soon spend a lot of money and effort to manage the news exposure made by their Mist City Arts and Science University official account.

After all, a certain level of attention has already been formed, which is not so easy to deal with.

The higher the attention, the more money Chen Xueming from Q Entertainment Media and Chen Xuejun from Jiangjiu Group will have to spend on public relations to reduce the heat. Otherwise, once it becomes a topic of national discussion, it will hardly be realistic to lower the trending searches.

Moreover, once it becomes a topic of national discussion, the official media will quickly take notice.

And once the official media picks it up, it will be very difficult to salvage the situation!

Therefore, Ding Yue estimated that at this time, Chen Xueming from Q Entertainment Media and Chen Xuejun from Jiangjiu Group, would definitely continue to spend a lot of money suppressing the heat and preventing the news from spreading further.

Knowing that the other side will soon spend a lot of money on public relations to reduce the attention, Ding Yue certainly won’t let them completely succeed.

So at this time, Ding Yue prepared to start contacting the television stations.

The influence of Mist City Television might not be significant enough.

But NTS is different.

"Hello, Principal Ding, are you looking for me?"

The call to Director Liu Mei of the NTS Channel One was connected, and her voice came through from the other end.

"Director Liu, how is ’A Bite of Xia Country’ Season Two that we’ve collaborated on going?"

Ding Yue casually inquired.

He started by bringing up the joint documentary project to foster a closer relationship.

Ever since the first season of ’A Bite of Xia Country’ had won an award, the follow-up second season produced by the Film and Television Institute of Mist City Arts and Science University was directly involved with a deeper collaboration with NTS.

Liu Mei was one of the producers for the second season of ’A Bite of Xia Country’.

According to the plan of Mist City Arts and Science University Film and Television Institute and NTS, ’A Bite of Xia Country’ was set to create a trilogy of culinary documentaries, introducing the various cuisines of Xia Country from different perspectives and directions.

With this relationship in place, the conversation between Ding Yue and Director Liu Mei naturally became very amiable.

"After NTS got involved in production, we further improved the quality, and after broadcasting the first two episodes, the reception has been quite good," said Liu Mei excitedly.

It could be said that the culinary documentary series ’A Bite of Xia Country’ had become her career-changing success at NTS!

Now.

Liu Mei was already the director of Channel One of NTS.

It was decided by the station just one month ago!

You see, NTS Channel One is the core of the entire station, and to become the head of Channel One could possibly lead to a chance at the position of station manager in the future.

"That’s great, that’s great. Director Liu, I’ve actually come to you this time because I do have a matter to discuss."

Ding Yue said calmly.

"Oh? What’s the matter, Principal Ding?" asked Liu Mei curiously.

"A team from our Journalism and Communication major at Mist City Arts and Science University has covered news about large-scale deforestation and burning of the ecological protection forests for sand control in the northwest region. It involves a certain interest group. After we exposed it, we faced restrictions like throttling. I’ve been thinking about it, and I believe NTS would be interested in this news, and furthermore, it’s your obligation," Ding Yue clarified in a concise manner.

"There’s such an issue?" Liu Mei exclaimed, clearly shocked.

As a television media professional, Channel One also covers news, and Liu Mei had experience with news reporting. Yet, to hear that the ecological protection forests for sand control in the northwest region had been subjected to large-scale deforestation and burning, indeed, the news was enough to dismay Liu Mei.

"It’s true. Our Journalism team has visited the site and obtained evidence," Ding Yue continued.

"So, you’re saying you’ve already exposed it, but it hasn’t attracted the necessary attention, right?" Liu Mei inquired.

"Indeed, the news report was exposed right away, but unfortunately, the issue involves several large companies, so it was subject to throttling and platform censorship," Ding Yue explained with a tone of regret.

"It involves several large companies? What exactly is going on?" Liu Mei’s interest in the matter grew, ready to delve deeper into it.

Since even the exposed news report was "handled," it’s likely that the matters concerning these large companies were not simple.

That was what Liu Mei was thinking.

But, complex or not, the act of deforestation and burning of the sand control ecological protection forests absolutely cannot be condoned!

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