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Chapter 1227 - 658: Goodness, Full Flow Lineup (Subscription Requested)

Chapter 1227: Chapter 658: Goodness, Full Flow Lineup (Subscription Requested)

"No problem, once the meeting is over, I’ll have the two of them come find Principal Ding."

Director Su Yangfan nodded.

"Director Su, how’s the post-production of ’Wandering Earth’ coming along?"

Though Ding Yue looked forward to the professionally trained, young and promising directors’ films, "Langya List" and "The Legend of Fairy Sword," the nearest release was the science fiction movie "Wandering Earth," which also represented Ding Yue’s largest investment. It was his masterpiece, designed to establish Feiyue Film Company’s brand reputation.

At the same time, Ding Yue also anticipated that "Wandering Earth" could open up the large science fiction movie market in Xia Country.

"Principal Ding, the post-production is nearing its end. We have just edited the first version of the trailer, and I was actually about to ask Principal Ding when we should release it."

Director Su Yangfan answered.

"When will all the post-production be finished, and the movie be ready? Can it catch the Spring Festival Period?"

Ding Yue’s ideal scenario was to have the science fiction movie "Wandering Earth" released during the Spring Festival Period, especially since the project had started preparations last year.

If they couldn’t win the slot next year’s Spring Festival Period, they’d have to delay it until the Summer Vocation.

After all, selecting a good release window is an important factor for box office revenue.

The Spring Festival Period and the Summer Vocation are the two best slots of the year because during these periods, many viewers have free time to go to the cinemas to watch movies, which is significant for boosting ticket sales.

"We can complete all the post-production this month and then submit it to the Broadcasting Bureau for review," said Director Su Yangfan earnestly. "If everything goes smoothly, we should be able to make the Spring Festival Period, although we’ll probably have fewer screenings at first since we’re a bit late to the game. Many films have already secured their spots for the Spring Festival Period, including works from major companies and famous directors."

The Spring Festival Period has always been a fiercely competitive slot.

Usually, only films with big-name directors, huge productions, or those entirely confident in being dark horse candidates dare to release during the Spring Festival Period, otherwise, they’re just cannon fodder, sent to their doom.

After all, even though the Spring Festival Period has a large box office potential, the intense competition means that if you don’t win, your movie can sink without a trace and lead to significant losses.

However, Ding Yue was still very confident in the science fiction movie "Wandering Earth," directed by Su Yangfan.

Pushing "Wandering Earth" into the fray during the Spring Festival Period was a way of showing respect for the film!

"It doesn’t matter if we start with fewer screenings, as long as we have good word-of-mouth, the number of screenings will naturally increase later on."

Ding Yue said with a light smile.

He vividly remembered from his previous life on Earth when "Wandering Earth" was first released, it didn’t have many screenings but later rose strongly to become the box office champion.

"Then, Principal Ding, we’ll do our best to aim for a release during the Spring Festival Period. If it’s not possible, or if there are any delays, then we’ll have to look for the next slot, maybe around Labor Day."

Director Su Yangfan spoke earnestly.

"If we miss the Spring Festival Period, then we should choose the Summer Vocation for the next slot. Labor Day doesn’t quite have the same impact."

Ding Yue shook his head.

Indeed, the Labor Day slot is somewhat inferior to the Summer Vocation, as it’s generally bracketed with the National Day and considered in the second tier, while the Spring Festival Period and Summer Vocation are in the first tier.

"Mm-hmm."

Su Yangfan nodded, indicating he’d heed Principal Ding’s advice on the release. Then he asked, "So should we release the first trailer?"

"Let’s wait a bit longer, release the trailer once we’re sure we can get a slot in the Spring Festival Period."

Ding Yue mused. There’s no certainty yet about securing a slot for the Spring Festival Period, so it made sense to hold off on the trailer.

After all, the trailer’s function was merely to act as a preview. Without a substantial marketing push, it was unlikely that many would take notice of Feiyue Media’s science fiction movie "Wandering Earth."

By this point in the Spring Festival Period, several movies had already launched strong marketing campaigns, released their trailers, and even their cast of actors and stars had started promotions.

But this wasn’t particularly worrying.

No matter how strong the early promotions are, if the movie’s quality doesn’t measure up, it’ll flop after release, garnering only its fan base’s ticket money before sinking without a trace.

"Director Su, if we secure a slot in the Spring Festival Period, who do you think are our main competitors this time?"

Ding Yue inquired about the competition for the Spring Festival Period.

From the films announced for the Spring Festival Period, the competition appeared to be fiercely intense.

But Ding Yue was an outsider, unlike Director Su Yangfan, a seasoned director who knew the capabilities of those who could contend in the Spring Festival Period.

"Principal Ding, the strong contenders right now include Hong Kong Spokesperson directed by Liu Hui from Xiangjiang, ’National Fortune’ directed by Director Zhang, the comedy ’Fortune for the New Year’ produced by Comedy Paradise, and ’Demon Sealing’ funded by Penguin Film and Television."

Director Su Yangfan analyzed.

Hearing this, Ding Yue gained a rough understanding of these four films.

First was the Xiangjiang Spokesperson by Director Liu Hui from Hong Kong, rumored to be Director Liu Hui’s most recent blockbuster from the past few years.

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