Reborn as a Noble’s Son
Chapter 1203 - Chapter 1203 Chapter 1159 Century-Old Car Brand

Chapter 1203: Chapter 1159: Century-Old Car Brand Chapter 1203: Chapter 1159: Century-Old Car Brand As Longxi Province specifically convened a news conference to report the cause of the accident investigation of Li Hongyi and disclosed the only survivor’s oral report, and more importantly, released the case details of the Lingxiao Coal Mine, the domestic media unanimously turned their focus on Lingxiao Coal Mine. There was no need for speculation. Linking the events together, everyone could see that Li Hongyi encountered something unexpected during the inspection of Lingxiao Coal Mine and had demanded a thorough investigation. At this point, to prevent the disclosure of certain matters, the owner of Lingxiao Coal Mine engineered this traffic accident with the aim of silencing by killing.

The whole incident was escalating outside. Meanwhile, the report from the Longxi Provincial Committee was presented to the State Council after being signed by Nie Zhenbang.

September 1st is the opening day for most schools, but this day was when the Central Commission for Discipline Inspection’s investigation team arrived in Longxi.

The investigation into Li Hongyi’s accidental death had now been formally taken over by the relevant national departments. And at this moment, Nie Zhenbang was in his office, meeting with Chen Qishun from the Department of Commerce.

Chen Qishun was about fifty years old, with a noticeably thinning hairline. He appeared quite earnest and honest. Nie Zhenbang was fairly satisfied with Chen Qishun’s work performance.

In terms of innovation, Chen Qishun was not exceptional. However, Chen Qishun was a very good executor, which was his characteristic.

Such a person was not quite suitable to take charge locally. Phenomena like Chen Qishun were common not only in the country but also throughout history.

These individuals might lack the ability to govern effectively, but could excel in certain areas nonetheless.

After all, governing a place is a measure of a person’s all-around qualities. Some people might not have impressive overall qualities but could exhibit exceptional talent in a specific area.

At this moment, there was a look of joy on Chen Qishun’s face. The Western Region Development Forum had brought substantial achievements to Longxi Province, and as the head of the Department of Commerce, achievements meant political accomplishments.

The reason he came to report today was not only because of the previous accomplishments but because there was now a glimmer of hope for the auto city project.

Adjusting his mentality, he suppressed his excitement. Nie Zhenbang’s character was well-known throughout Longxi Province–he was a practical leader. Flattery would not get one anywhere with Secretary Nie.

“Comrade Qishun, don’t be nervous, don’t be restrained. The organization is well aware of your work capabilities, and the Department of Commerce is doing very detailed and accurate work,” Nie Zhenbang said with a smile, very affably. With just a few words, he significantly eased Chen Qishun’s anxious mood. In this regard, Nie Zhenbang’s skill was truly refined.

When needed, Nie Zhenbang could display the warmth of a leader and, of course, the stern authority of a leader.

Seeing Chen Qishun sitting opposite him, maintaining a proper demeanor, Nie Zhenbang continued, “Comrade Qishun, do you have something to report today?”

As Nie Zhenbang’s words fell, Chen Qishun shifted slightly and sat up even straighter. In the system, speaking was an art form, and reporting was even more of a skill.

For example, the common phrase “please have some tea” is generally said by a leader only at the beginning of a meeting. The rest of the time, a leader would not say it. If it is said, it indicates the leader wants to end the interaction. Subordinates, then, must have the insight to stand up and take their leave.

The situation now was one such case. This meant the leader wanted you to get to the point.

Opening the notebook in front of him and organizing his thoughts and language, Chen Qishun began, “Secretary, the auto city project has basically taken shape. Previously, the Department of Commerce sent invitations to globally renowned automotive enterprises and companies, detailing the auto city project. We received enthusiastic responses from the Bavarian Machinery Manufacturing Factory in Germany, American General Motors Group, and Toyota Motor Corporation, among others.”

The Bavarian Machinery Manufacturing Factory? Nie Zhenbang was clear on this–it was actually the formal title of BMW Company.

However, Nie Zhenbang’s brow was already furrowed. Honestly, these enterprises were world-renowned companies, major auto manufacturers. But for Longxi, they were not suitable.

Considering the entire domestic automotive industry, almost all the top ten automotive brands in the world had already entered the country. The aforementioned brands had also established joint ventures in China. To hand over the auto city project would be a provocation to the local governments of these joint ventures. Longxi had already unwelcomed by launching the auto city. Now, to poach their partners would be adding fuel to the fire, wouldn’t it?

Furthermore, these companies already have joint ventures in China. If they also participate in the Automobile City project, it’s inevitable that there will be suspicions of resource duplication. Their technical capabilities and product support may also be less than fully committed.

With these two drawbacks in mind, Nie Zhenbang was not particularly optimistic about these companies. After pondering for a moment, he interrupted Chen Qishun’s report, “Comrade Qishun, is the feedback limited to these companies?”

Nie Zhenbang’s words made Chen Qishun pause, as the dissatisfaction in Secretary Nie’s tone could still be discerned.

Originally, Chen Qishun was very excited that Longxi’s Automobile City project had attracted the interest of many world-famous automotive companies. This was a sign of success; interest meant the possibility of cooperation. But at this moment, Nie Zhenbang’s attitude was like a bucket of cold water poured over Chen Qishun’s head.

Although he couldn’t understand why Secretary Nie was acting this way, Chen Qishun was very clear that the likelihood of collaborating with these companies was now slim.

After contemplating for a while, Chen Qishun’s eyes lit up, and he nodded, saying, “Secretary, there is another enterprise. However, based on the information from their company, it seems to be a new enterprise, an American company called LT Investment Group Company. They have two automobile brands under their belt, one is the Hummer brand, and another called Oldsmobile. It is said to be a century-old car brand.”

LT?

Hearing this, Nie Zhenbang felt a stir, LT Dragon Rise? Tenglong Consortium? Could it be that Li Xue and Wan are orchestrating this behind the scenes?

The Hummer brand had already ceased production before. It was rumored that a domestic company had sought to acquire it, but the deal fell through. Unexpectedly, it now seemed that Li Xue and Wan had succeeded in acquiring it.

As for LT, Nie Zhenbang himself chuckled at the company’s name, finding it amusing that Hummer seemed tied to these two letters. Before being acquired by General Motors, Hummer had once been bought by a company called LTV, and now, it had been taken over by LT.

As for Oldsmobile, Nie Zhenbang didn’t know much about it.

Fortunately, at this moment, Chen Qishun began to elaborate, “Secretary, as for Hummer and Oldsmobile, I’ve also arranged for staff to conduct a thorough investigation. There’s no need to talk about Hummer, which was originally a military vehicle supplier for the American armed forces. After being acquired by General Motors, they produced vehicles aimed at civilian use. As for Oldsmobile, it is quite remarkable. The company was established in 1897, and by 1908, it had become part of General Motors. With over a century of history, Oldsmobile holds many honors. It was the first mass-selling car company in America and one of the oldest manufacturers of small passenger vehicles. Their main models and branding focus mostly on mid-range cars.”

As Chen Qishun spoke eloquently, Nie Zhenbang now held the detailed materials in his hands and began to meticulously study this century-old car brand.

Overall, the Oldsmobile brand held a high level of recognition abroad. The primary reason for its failure was due to its positioning and marketing issues.

Understanding this, Nie Zhenbang essentially grasped the situation. Li Lixue and Dong Wan were truly the people who understood him best, and were indeed his family. In terms of market grasp and need, they had pinpointed his requirements with precision.

Indeed, a famous brand was not what Nie Zhenbang wanted, nor was the aim of establishing the Automobile City to develop a foreign brand. The main goal was still to establish a national independent brand, and for that, the myriad patents from automotive manufacturing enterprises were essential.

With LT acquiring these two major brands, they would surely gain a multitude of patents. After all, both were century-old brands, and neither had left the automotive scene long ago, with Hummer ceasing production in 2009, and Oldsmobile a bit earlier in 2004.

This meant that both companies retained modern automotive production concepts and technology. They were the kind that could be adopted immediately, and if managed well, brands like Hummer could entirely become domestic suppliers for military vehicles.

Furthermore, in terms of technical patents, Nie Zhenbang believed that even if they were not exclusive, they could be shared. Such a scenario would greatly benefit the establishment of an independent brand.

After reviewing the materials, Nie Zhenbang pondered for a moment and looked at Chen Qishun, saying, “Comrade Qishun, my suggestion is that the provincial level should consider initiating contact with LT Company to gauge their sincerity. As for the specific plans, you can keep me informed whenever.”

Chen Qishun nodded, stood up, and with the conversation reaching this point, he clearly understood Nie Zhenbang’s intentions. Being told to keep him informed was a sign that the conversation was at an end. Soon after, he said, “All right, Secretary. Then, I’ll leave for now.”

After sending Chen Qishun off, Nie Zhenbang sat back at his desk. He thought for a while, then picked up the phone. (To be continued. If you like this work, please visit NovelFire.net to cast your recommendation and monthly tickets, your support is my greatest motivation.)

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