Rebirth 1983: Building My Business Empire
Chapter 438 - Chapter 438 Chapter 427 Objective Achieved

Chapter 438: Chapter 427: Objective Achieved Chapter 438: Chapter 427: Objective Achieved “Legally Blonde” was set for release, and Lu Jiaxin didn’t allocate any additional funds for promotion. As she said, if a movie is of high quality, there is no fear that it won’t attract an audience.

Tian Pengyu had no choice but to follow the usual promotional methods, advertising on television and in newspapers and magazines, and then asking the actors to help with promotion.

Though Lu Jiaxin didn’t provide extra funds for promotion, she still asked Tian Pengyu to spend money to invite well-known media figures and film critics to view the film. As long as they said the movie was good, many viewers would flock to the theaters.

On the day of its release, Lu Jiaxin and Nie Zhan also went to see it. When they entered the cinema and saw an occupancy rate of less than thirty percent, Jiaxin raised an eyebrow–clearly, the promotion was not effective!

After watching the movie, the two left, and Nie Zhan said with a smile, “With this attendance rate, it looks like we’re going to lose money on this movie.”

Lu Jiaxin shrugged her shoulders, unconcernedly saying, “If it loses money, so be it. Consider it money spent for fun.”

Upon hearing her remark, Nie Zhan couldn’t help but laugh. Compared to those heiresses who spend money like water, Lu Jiaxin was quite frugal.

Because it was released alongside “Princess Jin” and “Jiahe,” even though the first-day attendance rate wasn’t high, it still took in seventy thousand at the box office. Of course, this was mainly due to the popularity of the lead actors. The second day saw box office sales rise to one hundred and twenty thousand, likely because those who saw it recommended it to friends and family, so the turnover was higher.

Nie Zhan joked that it was doing better than Nie Jingting, who had shot nine films with the highest gross only being three hundred and fifty thousand.

Lu Jiaxin cast a glance at him and said, “With the quality of my movie, losing money is impossible. It’s just a matter of how much we earn.”

This movie could stand the test of time even thirty years later, so how could it possibly lose money?

On the third day, the reviews from well-known media figures and film critics were published. Some praised that all the actors’ performances were on point, some lauded the plot, and others commended the high-quality costumes and props. Of course, where there is praise, there is criticism–some criticized the plot for being detached from reality; some accused it of bait and switch, as it was promoted as a romance yet the female lead was focused on her career, with love just being a sideline for her; others criticized the unattractiveness of the third male lead, claiming it affected the viewing experience; and some even said it wasn’t a movie but a fashion show. It’s normal for a movie to receive both praise and criticism; all praise would seem fake.

These reviews piqued the curiosity of many people, which led them to the cinemas. After watching the movie, this segment of the audience found it quite good and began recommending it to those around them. Women, especially, would come out of the movie and discuss the outfits and makeup featured in it.

With each passing day, the box office sales climbed higher, making Tian Pengyu grin from ear to ear, having never felt such satisfaction before. On the seventh day of its release, sales for Green Forest and Five Auspicious Jewelry began to rise.

Typically, if a movie’s female lead dresses well, the audience finds it attractive and will go out to buy the same clothes. But in “Legally Blonde,” the lead actress was mature and composed, the second female lead was charming and alluring, the third was beautiful and vivacious, and the fourth was sweet and lovely–all of their styles in the movie strongly suited their characters. No matter what type of girl, everyone could find something in the movie that matched their style.

Susan phoned Lu Jiaxin, excitedly saying, “Boss, many of the clothes in our store have sold out. Customers who couldn’t get what they wanted eagerly left a deposit and asked to be notified when new stock comes in.”

She somewhat regretted not insisting on stocking up more inventory. However, upon reflection, if it wasn’t for the boss’s significant investment in making this movie, such high sales would not have been triggered.

This was within Lu Jiaxin’s expectations; she spoke calmly, “Take this opportunity and do a round of promotion in the store, let everyone know our store is one of the favorite spots for Hong Kong’s youth.”

Young people chase the latest trends; the places they like are surely the most fashionable and trendy for clothes. Those who are after the latest trends would naturally make Green Forest their first choice when shopping for clothes and bags.

“Sure.”

Compared to Green Forest, sales for Five Auspicious Jewelry also increased, but not as dramatically. This was also within Lu Jiaxin’s expectations: young people can afford to spend a thousand or two on trendy clothing which is within many people’s budget. However, jewelry is different; with limited income, young people find it unwise to spend several thousand or even tens of thousands on jewelry, which they don’t need too often.

When Tian Pengyu came to see Lu Jiaxin, his face was so filled with joy that he couldn’t hide it. Since its establishment, Wanting Film and Television had never experienced such a heady sense of accomplishment; it was even better than making a lot of money.

Lu Jiaxin didn’t have high demands for the film; making a profit was good enough, and she didn’t care whether it was a little or a lot. She inquired about the matter she was concerned about, “Are Miss Lan and Miss Wang willing to sign contracts?”

Lan Yinggu’s contract with TVB would be ending in April, while Miss Wang hadn’t starred in any hit films yet and so had not signed with an agency. Both were potential signees.

Tian Pengyu shook his head, indicating both had rejected the offer. Any movie made by Wanting Film and Television had bombed, and only now did this film profit because it was invested in by Miss Lu; neither beauty dared to sign.

Seeing that Tian Pengyu was talking to her about Wanting’s affairs, Lu Jiaxin said amusingly, “You should be reporting these matters to Nie Jingting, not me. I’m not a shareholder of Wanting Film and Television.”

To Lu Jiaxin’s surprise, the next day Nie Jingting came to her saying he wanted to sell Wanting Film and Television to her. It was going for a very cheap two million.

Lu Jiaxin looked at this prodigal son somewhat helplessly and retorted, “Your company’s equipment is worth almost ten million. How is selling it to me for this price any different from giving it away?”

This fourth young master of the Nie Family had bought only the best equipment. Before the incident at the hotel that involved Nie Jingshu, he had a fortune worth forty to fifty million. But now, to raise funds for filmmaking, he had to coax his mother and elder brother to give him money. Having no choice, he had invested all his resources into the film company.

Nie Jingting didn’t beat around the bush and said directly, “Third sister-in-law, I originally intended to give Wanting Film and Television to you. My older brother said you wouldn’t accept, so I casually quoted a price.”

“Third sister-in-law, I’m planning to go to the Forty-nine City to study acting, tentatively for two years. If you don’t buy, I’ll have to sell it to someone else. If the equipment is not used, it will go bad.”

Lu Jiaxin responded with a smile, “I need to discuss this with Ah Zhan and hear his opinion.”

“Alright.”

That evening, the couple brought up the matter over dinner.

Nie Zhan, upon hearing her mention it, knew she wanted to buy it; otherwise, with her personality, she would have declined already, “If you want to buy it, then buy it. Don’t have any reservations.”

After all, Tian Pengyu could handle the company well, and if Lu Jiaxin wanted to buy it to play around with filmmaking, that was fine too. “Legally Blonde” wasn’t bad at all; with such an impressive debut, the future films were unlikely to disappoint.

Lu Jiaxin voiced her concern, “I’m afraid of what your aunt might think if she finds out, saying that I’ve taken advantage of you to get the better deal for the Nie Family.”

Nie Zhan gestured dismissively, “Don’t worry about that; my aunt would be glad for him to sell the film company and go back to work in the family business. To her, making movies is a silly endeavor.”

Indeed, from the perspective of the older generation, actors were considered a lower class of employment. Thus, even the most famous actresses would typically not be received well when entering a wealthier family.

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