Rebirth 1983: Building My Business Empire
Chapter 404 - Chapter 404 Chapter 393 He Bins Idea

Chapter 404: Chapter 393 He Bin’s Idea Chapter 404: Chapter 393 He Bin’s Idea The Ding Family was located in Yi County of the neighboring province, over two hundred kilometers away from the Forty-nine City. If it were thirty years later, perhaps one could arrive in just over two hours by high-speed train. But the current roads were rough, winding this way and that, and Lu Jiaxin didn’t arrive until after three in the afternoon, having set out after nine in the morning.

Feeling every bone in her body rattling apart, Jiaxin regretted not taking the train. The grave relocation had been scheduled by the Feng Shui Master for the following day, so she checked into the local guesthouse that same evening.

Miao Na saw the simple conditions and thought Jiaxin might be uncomfortable, but she didn’t so much as furrow her brow as she carried her clothes and washbasin to the communal bathhouse for a shower.

After her bath, Jiaxin dried off her hair and went straight to bed. Upon awakening, He Bin came to tell her that two officials had just arrived. They had wanted to meet with Jiaxin to discuss future donations, but he had rebuffed them.

“Boss, knowing that you dislike dealing with them, I told them the bumpy ride made you feel unwell and that you were resting and not up for receiving visitors,” He Bin explained.

In her position, and with a donation of one million, it wouldn’t be a problem if she didn’t meet them. He Bin, having spent a lot of time on the Mainland, knew these officials loved to speak in officialese. Given Jiaxin’s age, she definitely wouldn’t like that kind of talk, and it was best to avoid meeting them if it might lead to unpleasantness. However, they still needed the officials’ help, so he couldn’t outright refuse them, thus he’d come up with that excuse.

Jiaxin nodded and asked, “Will they send someone with me to Ding Family Village tomorrow?”

With a smile, He Bin nodded, “The Captain Du who came today has promised to personally lead people to accompany us to Ding Family Village tomorrow.”

Jiaxin knew then that Captain Du was from the Public Security Bureau. With their personnel accompanying her, there was no fear of the Ding family and villagers trying to stop the grave relocation.

He Bin had already arranged everything concerning the relocation, so tomorrow Jiaxin only needed to act the part of a dutiful grandchild and leave the rest to them.

After discussing the personnel arrangements, He Bin hesitated before speaking, “Boss, I’m thinking of resigning from my position at Xinxin Real Estate to stay in the Forty-nine City and help you collect antiques and paintings.”

Jiaxin was surprised and asked, “Why?”

He Bin shared his thoughts, “Boss, I think the Mainland market is so big that you’ll definitely come back to start a business. Here, I can collect antiques and paintings while dealing with family matters for you. I can also build more connections, all of which might be useful later on.”

Jiaxin was impressed. Many people in Hong Kong, including ordinary citizens, looked down on the Mainland, yet He Bin was willing to give up a well-paid position to come to the Mainland, which was very bold indeed.

“What if I have no plans to come back and start a company?” she asked.

“No,” He Bin said confidently, “you started out on the Mainland, and you feel its changes more deeply than I do. Your Green Forest will come to the Mainland within three years at most.”

“The target market for Green Forest is mid- to high-end, so even if we were to open branches on the Mainland, it wouldn’t happen that quickly.”

He Bin indicated that he was willing to wait.

Jiaxin chuckled and said, “Nie Zhan and I are preparing to launch a jewelry company, which will open next month. If it develops well, we should bring it to the Mainland within three years.”

He Bin knew she wouldn’t miss out on the Mainland market, but he was surprised to hear that jewelry would be the spearhead of her business advance– he had assumed it would be apparel.

With a smile, Jiaxin then asked, “He Bin, what industry do you think has the most development potential in the Mainland market?”

He Bin believed that as people’s living standards improve, they will have higher demands for food, clothing, housing, and transportation, so industries like food, apparel, and real estate will have good prospects.

After thinking for a moment, he added, “Boss, loving beauty is a woman’s nature. Not just jewelry, but skincare and cosmetics will also sell well in the future.”

“Right, with the implementation of the one-child policy on the Mainland, couples can only have one child. The Mainland values lineage highly; parents will undoubtedly want to give their only child the best, so the market for baby formula, children’s clothing, and diapers is also very large.”

Jiaxin, hearing this, smiled and asked, “It sounds like you have some ideas; let’s hear them.”

Before this conversation, He Bin hadn’t thought much about it, but as he talked with Jiaxin, an idea came to him. “Boss, after spending so much time here on the Mainland, I’ve noticed that there are only department stores and small retail outlets. Department stores are one per area, and the retail outlets don’t carry a full range of products. Boss, I think opening supermarkets in the Mainland would be very profitable.”

Jiaxin thought his frequent trips to the Mainland had not been in vain, and one could tell he was dedicated. “Which project are you more interested in?” she asked.

He Bin said with a smile, “Naturally, I’d be more interested in doing real estate projects.”

Jiaxin shook her head, “The prospects for real estate projects in the Mainland will indeed be very good, but currently only four special economic zones are open, and other cities have not been fully liberalized. Based on my estimate, it will take at least ten years for the real estate industry to develop.”

He Bin understood. If Jiaxin had made this prediction, then they wouldn’t consider real estate now. Even if it was a strategic move, they would have to wait another five or six years before acting.

If real estate wasn’t feasible, and jewelry and cosmetics weren’t his strong suits, He Bin considered for a while before saying he wanted to get into retail–opening supermarkets.

“Opening a supermarket is a good idea, but do you know how to manage one?” she asked.

He Bin felt this wasn’t difficult; one could learn how to manage if one didn’t know how, then hire experienced managers.

Jiaxin knew that retail would be very profitable before the rise of e-commerce. She confirmed He Bin’s idea, and then asked him to come up with a viable plan. Of course, starting a supermarket wasn’t simple–there were many intricacies, and she would have to discuss it with Nie Zhan after returning.

In her past life, irregular meals combined with frequent nights of staying up late led to late-stage gastric cancer by the age of thirty, so in this life, she wasn’t going to exhaust herself like that. If Nie Zhan was willing, she would invest and just wait for dividends; if not, she would find someone to invest herself.

He Bin was delighted and promptly agreed, saying he would start working on it once back.

Thinking of Shanzi’s words, Jiaxin told He Bin, “After we get back from Rong County, buy a shop near the Department Store Employee Residential Compound.”

Originally, Lu Shan was to accompany her to Rong County, but Gou Sheng had developed a severe fever the night before and was rushed to the hospital. Under these circumstances, Jiaxin wouldn’t allow him to come with her.

He Bin understood upon hearing this, and with a smile, he said, “Boss, Lu Shan really is fortunate.”

Being adopted by the third branch of the family not only got him a house but now a shop as well. It must be said that Lu Jiazong and his wife are quite shrewd planners.

Jiaxin was thinking that since Lu Shan would be adopted by the third branch and could not share in the properties and wealth accumulated by Lu Jiazong, she didn’t want this honest man to lose out. Buying a shop would also count as compensation.

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