Rebirth 1983: Building My Business Empire
Chapter 375 - Chapter 375 Chapter 364 Xu Yue

Chapter 375: Chapter 364 Xu Yue Chapter 375: Chapter 364 Xu Yue Nie Zhan’s recommended female bodyguard arrived. She was very tall, visually over one meter seventy, with dark skin and sharp eyes that sent shivers down one’s spine when she looked at them.

Lu Jiaxin extended her hand for self-introduction.

As soon as Miao Na stepped through the door, she began to size up Lu Jiaxin. Seeing her initiate a greeting, she also smiled and reached out her hand, “Miao Na, twenty-seven years old, six years as a mercenary, proficient with various weapons, specializing in offense.”

In her previous life, Lu Jiaxin’s understanding of mercenaries was entirely derived from television and movies; she had never had personal contact with them.

Lu Jiaxin asked Gu Wenfeng and Zong Jinghua to introduce themselves to the four people. The contract she signed with Miao Na was for two years, during which they were to be in each other’s company day and night.

Actually, she wanted to sign for more years, but Miao Na was not keen on the idea. She said she was used to freedom and did not want to be tied down to one place for too long. Moreover, being in a secure environment for years on end could dull her alertness.

After Miao Na’s arrival, Qian Xiaoxiao briefed her on Lu Jiaxin’s daily routine and living habits. After following her for two days and seeing that she had adapted well, Xiaoxiao went back home to visit her family.

On Saturday morning, shortly after Lu Jiaxin finished breakfast, the person she had made an appointment with arrived. The visitor was named Xu Yue, whom Lu Jiaxin had found through a headhunter company.

Xu Yue was also quite famous in Hong Kong’s fashion industry. After leaving her last company, many had extended olive branches to her. But these companies all had their pros and cons, so while she was considering her options, the headhunter company recommended Lu Jiaxin to her.

When Xu Yue heard that Lu Jiaxin was preparing to open a store and wanted to hire her as the store manager, she thought it was a joke. Not until the headhunter company told her Lu Jiaxin was the mysterious ‘green,’ and opening a store was just the first step.

Xu Yue, being part of Hong Kong’s fashion circle, could not be unaware of ‘green.’ However, ‘green’ was too mysterious, causing a sensation before disappearing without a trace. She had seen the apparel from that fashion show; not every piece was stunning, but for one person to design so many new models for spring, summer, autumn, and winter was a truly remarkable talent. But after that event, ‘green’ vanished, leading to speculation that his talent had run dry, or that he had stolen other designers’ works for fame. Regardless of the slander, the person in question never came forward to refute it.

Upon learning that Lu Jiaxin was ‘green,’ Xu Yue agreed to meet. One reason was out of curiosity, and the other was to hear about Lu Jiaxin’s plans. If it was just to open a retail store, she would certainly not take the job.

Xu Yue asked, “Miss Lu, why didn’t you release any new work after the fashion show two years ago?”

The question was somewhat sharp, but it went straight to the point, which was good.

Lu Jiaxin said, “I collaborated with Qirui’s owner Su Heyuan for a while before realizing that our philosophies did not align. He was only after maximizing profits; I wanted to build my own brand.”

Xu Yue said, “Qirui’s current clothes are mostly modified from popular Western styles before they are sold.”

If you say they copied, their clothes have been modified and are quite different from the original designs; but if you say they didn’t, anyone with eyes can see there’s an issue.

Lu Jiaxin didn’t take up this point but changed the subject to talk about the store she wanted to open.

Xu Yue, puzzled, asked, “Miss Lu, wouldn’t it be better to establish your own brand directly?”

Lu Jiaxin smiled and said, “That’s a business secret. Only if you, Miss Xu, join my team, can I tell you. Miss Xu, I hope to see clothes I’ve designed in various countries one day.”

Xu Yue was adept at getting to the heart of the matter, “Miss Lu, do you envision your brand as high-end apparel? Forgive my bluntness, but to date, only one Hong Kong fashion brand has made it overseas.”

Lu Jiaxin confidently said, “My brand will be the second one.”

Seeing her confidence, Xu Yue fell into thought. Not only was Lu Jiaxin young and capable, but she also had considerable financial resources. Perhaps it was worth taking a gamble on her.

Xu Yue was a very decisive person. Once she made up her mind, she immediately stood up and said, “Miss Lu, I am willing to join your team.”

Lu Jiaxin also stood up and shook hands with her, “Pleased to cooperate.”

Although they hadn’t signed a labor contract yet, since Xu Yue had agreed to join, Lu Jiaxin trusted her. At that moment, she briefly outlined her plan.

Lu Jiaxin said, “First, we open a store, selling mid-to-high-end European fashion brands’ apparel. I’ve already selected more than ten brands, and you will need to secure the agency rights. As for my own brand, that will come later.”

Xu Yue understood, it was to make the store famous first, and then launch their own brand. She returned to her previous question, “Miss Lu, why not start your own brand directly?”

Lu Jiaxin laughed a little and said, “It’s simple. Creating a brand of my own requires a lot of time and effort. I am currently studying and don’t have the time or energy to spare, and I don’t trust leaving it all to someone else.”

Xu Yue got it. The plan was to create her own brand after college, and for now, to develop the store and accumulate funds. She asked, “Miss Lu, do you think this kind of store will be profitable?”

Lu Jiaxin went back to her room and brought out a booklet for her to see.

After quickly flipping through the first page of pictures, Xu Yue immediately said, “The pants are Levi’s 501, the shoes are Dr. Martens, but which brand does this T-shirt belong to?”

Lu Jiaxin smiled and said, “This T-shirt is my own design, while the pants and shoes are ones I saw in Europe and are also two of the brands I’ve selected. You’ll need to secure their agency rights for us.”

Xu Yue indeed had a good eye, “Such a combination is very fashionable and suitable for the youth. But without fame, youngsters won’t buy it.”

Lu Jiaxin said with a smile, “First, we secure the agency rights, then we get celebrities to endorse the products, followed by coverage in magazines and on television. A large-scale publicity campaign will make them widely known.”

In Mainland, there’s an old saying that good wine needs no bush, but that doesn’t apply in Hong Kong. If the fragrance of the wine is not widely publicized, not many people will come to drink.

Xu Yue, who was experienced in this industry, said, “Miss Lu, if you advertise like this, the advertising cost is going to be very high.”

“Don’t worry about that, I will make sure there is enough budget for advertising,” Lu Jiaxin said. The cost of advertising would ultimately be incorporated into the price of the clothing.

With these assurances, Xu Yue felt relieved. She continued to flip through the materials, and after finishing, she immediately indicated that she could fly overseas at any time and would secure the agency rights for these brands in the fastest possible time.

Lu Jiaxin said with a smile, “No rush, I’ve already collected information on these brands. You can take it with you to review later.”

Knowing the enemy and knowing yourself, you will not be imperiled in a hundred battles. You have to understand all the details of someone’s product before you talk to them so that they know you are sincere. Only then will they discuss the agency fee and the duration of the agreement with you.

After Xu Yue signed the contract, she took a thick stack of materials and left. Seeing her eagerness, Lu Jiaxin knew she had another workaholic on her hands. However, it was clear she truly loved the industry. That was good because when passion becomes your work, it lasts.