My Multiple Identities Revealed After Marrying the Bigshot -
Chapter 393: Afraid that Someone is Playing Foul
Chapter 393: Chapter 393: Afraid that Someone is Playing Foul
The first step was to let customers know about Hexing Rice through the small restaurant.
The second step was to start selling Hexing Rice to external markets.
Now it was in the second stage.
"Our village’s rice yield is limited. If we sell it in supermarkets, we can’t supply too much, right?" Liu Yushu asked.
"It’s precisely because the yield is limited that it’s a good thing. Our village’s rice is high-quality, but there isn’t much of it, which perfectly fits with the idea that scarcity adds value. Limited yield and great taste are also selling points. The tastier it is but with a limited yield, the more it attracts buyers," Lu Youxi explained.
"If things develop well, our village could specialize in producing rice without having to plant anything else," Lu Youxi said, "This way, the workload could be reduced a bit, and we could earn more than before."
"You also have the Little Pink Book to look after, and you need to push the rice into the supermarkets. Can you manage it all?" Liu Yushu said with concern, "Apart from cooking, running the restaurant is just passable for me. I really hate that I can’t be of more help."
"I’ll talk to the village chief about this," Lu Youxi said, "I think Uncle Village Chief will definitely be able to do it."
She had only an initial plan at the moment. There were so many children in the village, especially the children of the village chief’s family, Aunt Lin’s, and Aunt Liu’s, who were also soon going to take the college entrance exams.
After they graduated, they could all come to help.
But this was just her own little idea; she didn’t have the right to decide the futures of others.
They likely had other jobs they wanted to do.
So, for the time being, Lu Youxi did not share her thoughts.
After discussing with Liu Yushu and Grandma Xu, Lu Youxi also called the village chief.
The village chief said excitedly, "Youxi, you’re making progress so fast. I was thinking that for this year or the next, we would supply rice only to your restaurant at most. If your restaurant could expand a bit and the demand grew a bit more. But now you’re already planning to sell our rice directly."
Just supplying rice to Lu Youxi’s current restaurant had already earned the villagers more than before.
The price that Lu Youxi offered was much higher than what the factories that used to purchase from them offered.
Those factories took advantage of the remote location of Hexing Village and the villagers’ lack of education and connections, so they had always offered them very low prices.
They were indeed not worldly-wise in the village and didn’t know that their rice was also considered excellent in the cities.
They even thought that the rice everyone ate was more or less the same.
Lu Youxi shared her plan, "So, I plan to work on two fronts: on one hand, I will sell to diners in our restaurant. On the other hand, I will talk to supermarkets to push our rice into their stores."
"You, alone, can manage that?" the village chief asked.
"I was hoping you would help," Lu Youxi said with a smile.
"Me?"
"Yes," Lu Youxi said, "If we only sell it in my restaurant, that would be much simpler. But our restaurant has a limited scale and a limited number of customers; we definitely can’t sell that much."
"Now, just supplying the rice to your restaurant, the price is already several times what it was before, and the economic situation for our villagers has improved a lot," the village chief hurriedly said.
"But my idea is that we could rely entirely on rice to feed and earn money for our village in the future, to build little western-style buildings," Lu Youxi continued, "To plant rice on all of our village’s land."
The reason this had not been done before was that their rice couldn’t fetch a high price.
Additionally, the villagers used to reduce their daily meal costs by growing their own vegetables and raising their own poultry.
Being self-sufficient, they could even sell surplus vegetables and poultry in town for a profit.
"If our village’s rice can be sold at a high price and there’s a big demand, we can use all our land to grow rice. We would then specialize in this and earn money from it, earning more and on a larger scale," Lu Youxi said.
Taking a deep breath, the village chief asked, "Can it really reach that level?"
Lu Youxi said with a smile, "Getting into supermarkets is indeed difficult. But we have to try; how can we succeed if we don’t attempt? I’m not satisfied with just the small amount sold through my family’s restaurant. How can that be called leading our village to prosperity?"
"But, if we’re going to get into supermarkets, we need to become formal and establish a company to talk directly with them. Otherwise, supermarkets won’t take us seriously. They can’t sell products without the proper certifications. It’s useless for us to know our rice is of good quality; we need all kinds of qualifications."
"Uncle Village Chief, I’m thinking that if we set up a company, you would be responsible for managing it," Lu Youxi said.
"I couldn’t possibly manage that!" the village chief exclaimed, startled at the notion of managing a company.
Lu Youxi chuckled and said, "As for sales, we will have specialized sales staff to take care of that. You would manage the interface between the company and our village. You have authority here and can keep things in order. To sell our rice well and make a name for Hexing Rice, we first have to ensure the quality of our rice."
"Otherwise, even if our company’s sales team is very capable, it’s useless. If the quality is poor, people will buy once and not come back. We can’t engage in a business that’s just a quick cash grab."
"Yes, you’re right," the village chief nodded repeatedly.
"I’m just afraid that once people in our village start earning money, they’ll become restless and won’t work diligently, potentially ruining our own brand," Lu Youxi added.
"That can’t happen. I must keep a close eye on everything!" the volume of the village chief’s voice rose involuntarily.
"That’s exactly it," Lu Youxi said, "You would manage the company, keep outsiders from messing around, and oversee our village’s rice quality to ensure no cutting corners. Anyone who doesn’t work hard won’t have their rice used. But this is a job only you can do. I can’t manage everything, and my words don’t carry weight like yours."
"You are the most informed about all the households and affairs in our village, and the villagers listen to you," Lu Youxi continued, "Frankly, not everyone in our village is hardworking and honorable. There are those who try to cheat and take shortcuts too."
"I’m also worried that some might sabotage our efforts," Lu Youxi said.
"What you’re saying makes sense," the village chief responded.
"Furthermore, now that our village’s rice is all sold here, and only a small amount is left for the factories that used to buy it from us, did those factories say anything?" Lu Youxi asked.
"Don’t even mention it, they really do have some complaints," the village chief said, "They’ve asked, and I’ve told them straight that we have other channels. If someone offers us a higher price, we’ll prioritize them."
"Uncle Village Chief, now you know our village’s rice is delicious and can fetch a high price in the city without worry," Lu Youxi said, "The previous factory bought our rice at a low price and sold it high, making who knows how much. Now suddenly, someone has thrown a spanner in the works, they’re not happy, of course."
"They can’t come to me, but they’ll find ways to continue buying our village’s rice and certainly offer a higher price than before," Lu Youxi stated.
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