My American magical life
Chapter 76 - 76 4 When Will You Return to the Country

76: Chapter 4 When Will You Return to the Country?

76: Chapter 4 When Will You Return to the Country?

Everyone has potential.

As long as you’re a healthy, self-motivated, normal person, most of the time, after sufficient training, you can be competent in the vast majority of jobs.

While Sani worries about not being able to make good short videos, Cheng Daqi has no such concerns.

If you don’t know how, learn.

If you’re not good, practice more.

The work in the short video industry, once you take away the need for creativity, can be understood with a common metaphor: essentially, it’s like moving bricks.

Moving bricks is not difficult; you earn as much as you transport.

Cheng Daqi’s business strategy for short videos is just that, moving bricks.

Many people would question this, asking how making short videos could be compared to moving bricks.

Don’t they require creative content?

If short videos were like moving bricks, then why are some people able to become internet celebrities with millions of fans, while so many others struggle to even reach ten thousand?

There are two answers to this, one is that the times have changed, and the other is that the starting points are different.

In the early days of claiming uncharted territories, there weren’t many conditions or requirements.

With hundreds of millions of users watching billions of videos every day, there’s a tremendous demand for quality content.

As long as the quality reaches a certain standard and you maintain a stream of updates, the traffic will naturally increase.

This is the reason many grassroots internet celebrities have risen; they caught a good wave.

Cheng Daqi, however, runs an MCN.

For his company, the aim is not to create superstar celebrities but to produce ‘smaller’ internet celebrities using a replicable model.

Having a dozen or more accounts each with several hundred thousand fans is sufficient.

With the company’s support, as long as these accounts maintain stable updates and consistently good quality, they will naturally grow to reach a million or even ten million followers.

Thinking from the standpoint of building a large company rather than individual accounts, Cheng Daqi’s operational mindset is to start up accounts en masse and train internet celebrities in a wide-net approach.

This approach is still viable in 2023; it’s only that the resources required for operations have become more precious.

Take Wuyou Media as an example.

This top-tier MCN signs numerous budding female internet personalities with tens of thousands of fans, rebrands and deeply fosters their image, which in essence is a high-end form of moving bricks.

Cheng Daqi’s approach has been tested in the market environment after surviving the previous life’s rigorous MCN industry.

The local fitness account matrix he built on Saint Rodu was created using this mindset.

This approach has four key points, which by 2024 had become common knowledge within the industry.

Don’t try to copy this strategy; you won’t be able to compete.

The first point is to discuss and clarify the terms with the people responsible for appearing on the account, then use contracts to define the sharing of profits and account rights clearly.

Many major internet celebrities have been bitten by MCNs, or vice versa, when those they nurtured turned against them—all because the contracts were not properly drafted, leaving too much room for exploitation.

Secondly, it’s crucial to establish content guidelines and avoid crossing any lines.

This needs to be stressed repeatedly in internal meetings to ensure everyone is mindful of their words and actions.

The third, and most important, is the development of a scriptwriting team.

The quality of the scripts written by screenwriters directly affects whether the content produced by the account is liked by people.

Having been involved in both making and viewing short videos, Cheng Daqi well understands the significant impact different levels of scriptwriting can have on the content.

Screenwriters are the soul that is indispensable for any company looking to create a matrix of short video accounts.

Personal creators can rely on their unique traits and inspiration, drawing fans precisely because they’re distinctive.

A company, however, operates differently; the scale-production of accounts requires a highly capable scriptwriting team.

Only with a strong scriptwriting team can the company ensure high-quality, stable content output.

The fourth point is data analysis, analyzing the fluctuations in video data for accounts and uncovering the user psychology behind different patterns of change.

Data analysis may seem superfluous, but it’s an integral part of the daily work for many major internet celebrities’ studios.

There are even companies that specialize in providing data analysis services for MCNs.

They list down the data from prominent internet celebrities in the same category, which can be sold to those in the arena who need it.

On the other hand, they can sell it to advertisers, helping them decide who is more worthy of a collaboration.

—————–

America, Saint Rodu, ten o’clock at night.

Cheng Daqi went to bed later than usual today; he was quickly scrolling through TikTok videos.

He wasn’t logged into an account, and he only watched each video for five seconds.

His goal was to get a general sense of what these creators’ videos were like.

He had been scrolling through for several hours.

Notifications from Feixin flashed by, and it was Cao Yueyue.

He opened the chat window with Cao Yueyue.

The girl had sent a lengthy message explaining her preliminary contact with the recruitment agency and had also sent an Excel spreadsheet.

The name of the spreadsheet was still ‘New Microsoft Excel Worksheet (4)’.

Not very professional, huh.

Cheng Daqi smiled, finding it quite amusing.

In his previous life, the strongest underling now seemed like a fledgling, ignorant about everything.

Even sending a report was beyond her; it was just too amusing.

‘Remember to rename reports like this before sending them next time.

Put any text-based descriptions directly into the table.

You don’t need me to teach you how to merge cells, do you?’

Capitalists also like to joke around with their employees, it’s just that Cao Yueyue was really under a lot of pressure.

She truly hadn’t expected to forget to change the file name.

All she wanted was to quickly finish her work to show her boss at the new company that she was a dependable worker.

Mistakes happen when you’re busy.

‘For other companies I’m not sure, but I need you to add a date to the file name,

like today would be 1014.

Hua Country time is a day ahead of America, so write it according to America’s time.’

Looking at the message on the screen, Cao Yueyue replied only with a ‘Got it’.

That’s how workers are.

Meanwhile, Cheng Daqi had taken a brief look at the terms and benefits offered by the recruitment agencies.

The terms were pretty much the same across the board, while the benefits were all about the hype.

After some thought, he issued the next instructions to the hardworking Xiao Cao.

‘Just let the one with the highest quote do it.’

Mommy dearest, if you wanted the most expensive one, just say so!

Why bother having me gather information and contact people.

Xiao Cao clenched her fists, feeling the itch of frustration.

In his previous life, Cheng Daqi handled recruitment himself, but now that he was in America it wasn’t convenient, which is why he turned to recruitment agencies.

Picking the most expensive one didn’t mean he was gullible; rather, he didn’t know how much substance these companies actually had.

Give it a try first, the deposit isn’t expensive anyway.

‘The screenwriting team is of utmost importance.

I can’t conveniently interview the others, so let the recruitment agency take care of it.

Don’t expect me to pay them if the people they find are unreliable.

I want to interview each of three screenwriters in two rounds, they’ve got to find at least ten people for me to interview online, got it?’

Cheng Daqi only cared about whether he could put together a competent screenwriting team, even if online interviews weren’t convenient, he preferred to do them himself.

‘Understood!’

‘Boss, when will you be back in the country?

I can go to the office after returning to Saint Rodu tomorrow,

but right now I’m the only person at the company, and you’re still abroad.

Our company is still in the Dongxin building, and it’s scary going there alone.’

Cao Yueyue was genuinely scared because she truly couldn’t fathom the way of her new company.

Being tasked with recruitment as a secondary school graduate, she shared an office with the renowned Dongxin headquarters.

The boss had a registered capital of one million, yet he was in America.

Weird, Cao Yueyue might not understand much else, but she genuinely felt that this Shanhaiguan Cultural Media was somewhat eerie.

Cheng Daqi’s mouth twitched as he thought of Brother Sun.

He would need to trouble the big brother for help again.

Ah, thankfully Chang Fan dug enough money out of Dongxin, otherwise he’d feel embarrassed to ask Sun Dongxin for help.

Thank you, Chang Fan, because you were enough of a nuisance, you’ve actually done me a huge favor!

‘Don’t worry, I’ll notify Dongxin’s people to take care of you.’

As for when he would return to the country…

Cheng Daqi pondered for a moment, then typed out a message with a smile.

‘I’ll return next week!’

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