Martial Arts Livestreaming
Chapter 69 - 67: Endorsement and Appointment

Chapter 69: Chapter 67: Endorsement and Appointment

Bo Yuan Boxing Gym doesn’t open until 9 a.m., but by 7 a.m., people were already waiting outside the door.

When Liu Yuanbo and several gym trainers arrived, there was already a crowd waiting at the entrance.

"I want to sign up!"

"I want Coach Wu Li to teach me!"

"Has Coach Wu Li arrived?"

...

Seeing that the gym staff had arrived, the crowd immediately surrounded them.

"Now the gym is really taking off!" Liu Yuanbo said gleefully, quickly instructing his trainers, "Call a few more staff members over, and register everyone who wants to sign up."

They were busy until 11 a.m. People continued to come, not just to sign up but also to discuss business partnerships.

Ever since Wu Li had become popular, businesses had been constantly approaching him for collaborations. Previously, to avoid affecting the fans’ perception and to better promote the Extreme Martial Arts Tournament, Wu Li had not accepted any advertisements. Now that he had won the championship and his followers on Mo Yin had increased to 17 million, he was at the peak of popularity, and numerous businesses could no longer sit still and sent representatives to discuss partnerships.

Liu Yuanbo and his assistant personally met with these businesses to discuss collaborations all morning until the afternoon, when there was finally a brief break.

"Mr. Liu, have some water." The assistant handed Liu Yuanbo a paper cup.

"Thank you." Liu Yuanbo took the paper cup, took a sip, leaned back on the sofa, and sighed with relief, feeling fatigued from the long day.

Normally, Liu Yuanbo could have his assistant handle such matters. However, since this involved Wu Li, whom he had personally invited into the company and greatly admired and respected, he took it to heart.

Secondly, Liu Yuanbo knew that others saw him as a rich second generation who got lucky due to his father’s success. Even after setting up Bo Yuan Company, its scale and performance were mainly built from the groundwork his father had laid, and he hadn’t had much to do with it himself.

But now things were different. Wu Li was someone he had chosen and successfully signed, and now that Wu Li had skyrocketed in popularity, his business value soared, proving that Liu Yuanbo had good judgment.

When Liu Yuanbo initially decided to invest 4 million in Wu Li, some subordinates had tactfully warned him it was too much and feared that he would not recoup the costs. But looking at the quotes from those discussing business today, Liu Yuanbo could not only recover his costs quickly but also earn a substantial amount.

Today, the highest offer from businesses seeking to collaborate with Liu Yuanbo included a 600,000 offer for a single Mo Yin short video featuring Wu Li promoting their product, with the possibility of increasing the price if the video obtained a high number of likes. Many businesses were also willing to offer very low internal prices for Wu Li to promote their products on live streams. Even signing just half of these potential deals would significantly enhance Wu Li’s ability to generate revenue in the short term.

Therefore, Liu Yuanbo could now proudly say that he had made money on this investment, which was the first time he had earned money purely from his own judgment, and it was in the martial arts industry he was deeply interested in. He was willing to work tirelessly for it.

"Mr. Liu," an assistant came in from outside the office with an odd expression, "Someone from Haohan Fitness is here."

"Ah?" Liu Yuanbo looked up, "Who is it?"

"He says he is the director of the publicity department of Haohan Fitness, here to discuss a collaboration with you."

"Then, let him in," Liu Yuanbo straightened up and adjusted his sitting posture, guessing it was probably someone sent by his father, but he wasn’t sure of the other’s intentions.

Soon, a middle-aged man dressed in a black suit and wearing glasses walked into the office. After seeing Liu Yuanbo, he extended his hands with a business card: "Mr. Liu, hello. I’m here on behalf of Haohan Fitness Limited to discuss a collaboration with you."

Liu Yuanbo took the business card, glanced at it, and gestured for the man to sit down. He got straight to the point, "Director Zeng, did my dad send you?"

Director Zeng maintained his composure, shook his head: "It’s our publicity department that sees potential in Wu Li from your company. I proposed this idea, and Director Liu approved it before I came here."

After speaking, he handed Liu Yuanbo a proposal.

Liu Yuanbo took the proposal and briefly looked through it. It was about Haohan Fitness’s newly launched strength-testing equipment, hoping Wu Li could endorse it and shoot an advertising video.

"How much are you planning to offer for the endorsement?"

Since the other party appeared to be discussing collaboration, Liu Yuanbo didn’t dwell on the fact that this was his father’s company and directly asked for the price.

"Four million, for one year," Director Zeng replied blandly, then added, "The specific price can still be negotiated, and we plan to sign Wu Li for two years initially."

Liu Yuanbo was somewhat surprised; this price was almost comparable to those of top-tier celebrities. If the deal was signed, even according to the arrangement he had with Wu Li of splitting 70/30, he could immediately make over two million.

"Are you sure this isn’t at my father’s suggestion?" Liu Yuanbo asked with some uncertainty.

Director Zeng smiled, "Mr. Liu, setting aside our personal connection, Director Liu is also a businessman, and he wouldn’t make a loss-making deal; our publicity department wouldn’t propose such a plan if they didn’t think it would benefit the company."

Liu Yuanbo nodded. The implication was that even if this strategy was Director Liu Wenhan’s idea, it was still a profitable plan for the company.

But now he was somewhat puzzled about his father’s intentions. Previously, his father had seemed intent on having him unable to continue the gym so that he would return to take over the family business. Why was he now willing to collaborate with him?

...

Meanwhile, Wu Li also received two calls.

One was an invitation from Qi City TV Station to appear on "Face to Face" again, this time alone for a personal interview; the other was from Li Jun telling him that Liu Yuanbo’s father, Liu Wenhan, wanted to meet and talk with him.

While Wu Li hadn’t yet agreed to the invitation from Qi City TV Station, he immediately responded to Liu Wenhan’s invitation: Yes!

In fact, even if Liu Wenhan hadn’t reached out, Wu Li had planned to ask Liu Yuanbo to introduce him because at this stage, Wu Li had the authority to voice his opinions on the future development of Bo Yuan Boxing Gym.

Both parties agreed to meet at 3:00 p.m. at a private club in Qi City.

When Wu Li arrived, Li Jun personally greeted him at the club entrance. There was a complex look in his eyes when he saw Wu Li, but ultimately he said nothing and just led Wu Li to a room before leaving.

Wu Li entered the room and saw a man who looked 70 to 80 percent like Liu Yuanbo sitting by the transparent glass window, making tea.

Upon seeing Wu Li, the man stood up and approached him.

"Mr. Wu, it’s a pleasure to meet you."

"Mr. Liu, it’s a pleasure to meet you."