Love? The Reborn Me Just Wants to Obtain Rewards
Chapter 671 - 287: Entrepreneurial Role Model_2

Chapter 671: Chapter 287: Entrepreneurial Role Model_2

The most eye-catching and attention-grabbing figure was Dong Yuhui, but actually, Yu could also be included, along with many entrepreneurs and scholars who managed their personal IP in later stages, as well as content-oriented amateurs in niche sectors, such as Old Jin, Old Wen, Zhang San, Wind-Listening Silkworm, Shuang Wen Qi Ge, among others.

It’s worth mentioning that Bilibili has many treasure UP hosts that don’t count as "effective and mature personal IP."

They don’t show their faces, don’t establish personal tags, and don’t communicate directly with fans, resulting in them being considered more studio-type knowledge bloggers.

The fifth generation of internet celebrities is no longer about highly specialized bloggers with strong tags, but about those who have weakened their own labels, not following a professional track, and primarily sharing through emotional companionship.

As time evolves, some people need professional content, but more and more people need companionship and emotional expression. Thus, this generation of internet celebrities essentially represents an upgrade of companion and chat services, only shifting from customer-initiated orders to proactive sharing by internet celebrities.

Therefore, the fourth and fifth generations of internet celebrities coexist, rather than forming a generational succession.

Characters like Trendy Mom and Big-Head Eagle could be seen as the prototypes of the fifth generation.

The former’s ultimate evolution is geared towards a broadcaster-centric large-scale sports discussion space, casually playing with a goat for fun, but ultimately evolving into a community of like-minded individuals with little content but abundant emotional exchange.

Trendy Mom represents boundless personal sharing centered on personal charm, chatting about trivial matters—a classic direction.

Lastly, Big-Head Eagle established a very novel relationship, with numerous professionals lurking in live streaming rooms, waiting for opportunities to tease fools, centered around the broadcaster’s ability to organize language and humor, eventually evolving into a space for synchronized and resonant emotional expression.

As for what emotions are expressed—whether patriotic emotions or something else—that’s not important; the essence lies in the form, the participation, and the sense of companionship.

The history of personal IP development is not just about the internet celebrities themselves.

It also involves a plethora of promoters.

From Sister Furong’s promoter Chen Mo to Celestial Beauty’s promoter Yang Jun, from the embryonic form of MCN agencies to Wuyou Media’s beauty output plan, from Cai Yinong’s entertainment industry manipulation to Vietnamese AI robots...

The entire industry is always filled with numerous individual promoters, profit-making institutions, venture capital, international funds, and controversial netizens.

To navigate successfully in such a chaotic environment and to build oneself into an aircraft carrier is a necessary step.

How to achieve that?

Learn from others, choose the essentials, eliminate the dross.

Having thoroughly mined memories from his past life, Su Huai had gained a plethora of experiences and lessons, which allowed him to plan calmly and adjust slowly.

This was not a change in macro strategy but a micromanagement of specific details.

A day ago, Su Huai didn’t have this capability.

But now, he handled it effortlessly.

Thanks to his sweet daughter bringing the complete version of Extraordinary Talent, and to the strong support from Little Quanquan, Su Huai was ready to speed ahead.

"The history of personal IP development" was saved but not finalized, to be supplemented and revised gradually.

Su Huai looked up, the first thing he did was to split the brand cooperation department.

One division, external cooperation.

Second division, supply chain system construction.

Third division, beauty-specific team.

Fourth division, women’s clothing-specific team.

Fifth division, quality life-specific team.

In fact, each of divisions three, four, and five corresponds to an internal IP; Li Jiaqi, Zhang Dayi, Quanquan.

They work around internet celebrities.

Li Ziqi currently doesn’t have one; her reputation and brand value need time to ferment. The sixth division might be food, or it might be cultural artifacts aimed at foreign markets.

It all depends on when she becomes popular on foreign networks, then targeted research can be done.

After finishing the meeting with the brand department, Cheese came over excitedly yet solemnly, asking, "Mr. Su, we’re running out of space, what should we do?"

Su Huai was startled, "Huh? 5,400 square meters, not enough?"

"Indeed, it’s getting tight, every department is expanding, and live streaming rooms take up so much space..."

Cheese spread his hands, his expression proud yet helpless.

XingYu Headquarters used half of its space for creating live streaming rooms, the small ones only 10 square meters, while medium-sized ones need at least 25 square meters. It seems like a large space, but for an increasingly large offline team, it actually leaves very little.

Su Huai thought for a moment, asking, "What’s above us? Apartments?"

"Yes, yes, apartment-style office buildings, for both commercial and residential use!"

"Renting the whole block and converting it into live-work rooms, how much would the total cost be?"

"Huh?"

Scratching his head, Cheese wondered, "If we do that, won’t the costs be too high? Actually, if we move to the suburbs and rent some land to build a live streaming base, that would be the most cost-effective."

"This is the headquarters." Su Huai shook his head, "Branches can save, but the headquarters must set the standard."

"Alright, then I’ll have finance calculate that."

Cheese understood, but the expenses were indeed a major concern.

Su Huai wasn’t in a hurry to make a decision, waiting for the results.

Just before leaving work, Cheese came back with the report.

Each floor of the Changqing Building had 1,800 square meters, starting from the 7th floor with apartment-style rooms, each floor containing between 16 to 36 apartments, with usable areas ranging from about 1,300 to 1,550 square meters.

The annual rent per square meter was about 800, subject to negotiation.

If all thirty floors, more than 800 rooms, were rented, it would cost 35 million in rent per year.

The renovation cost was a one-time expense, calculated to need at least 120 million, varying with the renovation standards.

To settle this matter cost-effectively, it’s necessary to negotiate a complete rental with the property management and discuss a large order of 800 sets with the suppliers. Otherwise, the time and economic costs would escalate.

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