Love? The Reborn Me Just Wants to Obtain Rewards
Chapter 435 - 200 Look, isn’t that a limp?_3

Chapter 435: Chapter 200 Look, isn’t that a limp?_3

Proposing new concepts and inventing new words is extremely clever. It not only plays with language but also makes full use of human nature. If done well, it can greatly increase the chances of success in any endeavor.

However, those who have only a superficial understanding of the core concepts and are simply jumping on the bandwagon to show off are the opposite extreme—most likely to become scapegoats.

Su Huai detests big talkers and loves scapegoats the most.

I’m sure everybody else does too...

In the meeting room, including Si Bohan and Bei Hanqing, all the management of L’Oréal China sat with varying expressions, watching a youth, not even half their age, spout bold assertions on the stage. Before long, he had captured their full attention.

The beginning was spectacular; Xingyu had indeed developed in a short time in a way that astonished everyone.

All the amazing feats in the entertainment live streaming field were puffed up by Cheese—multi-platform development, online and offline collaboration, timely acquisitions of live streaming platforms to cover the entire industry chain... it all sounded legit.

But what came later was even more thrilling, especially after Su Huai revealed the real deal.

Since it wasn’t an official occasion, there were many questions.

"Why does your company choose to incubate partners instead of internet celebrities? How do you incubate partners?"

"Because real top-tier internet celebrities can’t be incubated. I know what you’re thinking but hold that thought, and I’ll tell you what the correct conclusion is eventually."

Su Huai always spoke in a way that startled everyone, starting with a confounding bang.

But his analysis made too much sense.

"If we define an internet celebrity as someone who is active on the internet and has special appeal in a particular field, then essentially, they are an unofficial opinion leader, spreading their influence through the internet.

Ultimately, who has the louder voice on the internet depends on two things—

One, their personal ability to disseminate information.

Two, how convincing they are to the audience.

Arrogant media and internet giants often equate the former with traffic, believing that controlling traffic means controlling the power of dissemination.

But is that really the case?

No, you keep disseminating, but I can choose not to watch or even consider it a joke.

The most typical example is your country’s Agence France-Presse; their ideas on filming the Huaxia military parade were interesting, but when they broadcast the video to the world, the ultimate effect was the complete opposite of what they expected.

In the new media era, people are no longer passive recipients without choice; we can say no to crap.

So what is real dissemination capability?

It’s not about forcing the audience to watch but about making them want to watch from the bottom of their hearts.

But here’s the problem: internet celebrities are individuals, and they exhibit unique personal characteristics that are not manufactured like formulaic Hollywood special effects movies.

The more distinct the characteristics, the harder they are to imitate and replicate. We can only guide the development of internet celebrities to a certain extent; we can’t force them into existence.

Those MCN agencies that shout about incubating internet celebrities every day, in my view, are nothing but grand talkers, con artists!

You teach a small internet celebrity some tricks, then flush them with traffic, and in two or three months you’ve pumped them up to a million followers. You show it to partners, and wow, they seem pretty good!

But if your company wants them to sell products, what do you think the level of audience conviction will be?

President Bei, you’ve had many ads featuring stars. Your company has plenty of internal data. Now, please tell me, how effective were they?"

Bei Hanqing suddenly found himself the focus and was momentarily stunned.

Su Huai didn’t give him time to respond, continuing to press: "Ranked by star power, ladies Gong Li, Michelle Yeoh, Li Jiaxin, Fan Bingbing, gentlemen Daniel Wu, Ethan Juan, Jing Boran, Kris Wu—who had better results?"

Such a piercing question made Bei Hanqing smile awkwardly and gesture with his hands: "They have different images and temperaments; it’s not appropriate to compare..."

"Ha."

The room fell silent under the pressure. Su Huai chuckled lightly and returned to the original topic.

"So it’s the same principle. The effectiveness of celebrity endorsements varies, and so does the sales performance of celebrity-like brand ambassadors. The notion that we could incubate top-tier internet celebrities is arrogance.

In every track and every field, there are so many people, so many voices. You can’t make them stars by just pouring traffic on them, crafting scripts for them, and carefully packaging them.

To convince customers we can play less than a third of the role; a lot more depends on the internet celebrity’s talent and personal traits.

That’s why our company’s philosophy is not to incubate internet celebrities but to give everyone an equal opportunity, ensure fairness, let the best thrive, and grant the final winners absolute rights and freedom, fully stimulating their initiative and deeply empowering their content creation.

That is what incubating partners means!

Every internet sensation that reaches a certain standard is a partner of the company, holding shares, enjoying comprehensive services, and focusing on developing their individual talents.

And while we share power and profits with the internet celebrities, they in turn share their idle traffic with the company.

Guided internally, this non-profit-making traffic circulates within different matrices of the company.

Despite conversion rate issues between different tracks, when the number of matrices is sufficient, any reserve internet celebrity with personal traits can establish their base in the overall traffic pool.

We still can’t incubate top-tier internet celebrities, but we can create a special ecosystem on the platform through various chemical reactions that continuously attracts mid-tier internet celebrities, compelling everyone to rally behind it!

The ultimate form this takes, I’ve named it..."

Su Huai paused, scanning the meeting room while flipping the PPT backwards to the last page.

On the simple pale green dragon-patterned page, there was only one statement, six characters.

Su Huai swung his arm broadly, his voice ringing out with resonance.

"Xingyu Celebrity Universe!"

As the emphatic statement settled, an enthusiastic clap burst throughout the not-too-large meeting room.

Si Bohan, thrilled, exclaimed in English: "Good! Very good!"

Look, isn’t that convincing?

Su Huai smiled confidently and flamboyantly, looking around at the eagerly raising hands of the executives, thinking: It’s time to stoke the fire a little more...

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