I Treat You as My Sister, But You Want to be My Wife?!
Chapter 431: Considerable Sales_1

Chapter 431: Chapter 431: Considerable Sales_1

"I know," Wang Wei muttered, her head lowered, wishing she could hide her face in the rice. Her voice was as quiet as a mosquito’s hum.

The mind of a young girl is the most complex: bold yet innocent, immature yet sophisticated.

Listening to the clatter of eating from across the table, she occasionally stole glances, wondering to herself, did I misunderstand him?

This boy is really different; no wonder Tang Yuchan trusts him.

"Ah," Wang Wei said, her face flushing as she lifted her head.

Her heart was pounding, but her eyes showed an indescribable determination, "I’ve always had some ideas, but when I talk to my dad, he just says I should prioritize my studies. Can you listen to them?"

"Speak," Shen Dong said, finishing the last mouthful of his meal and placing his bowl on the table with a formal air.

Delighted at the response, Wang Wei didn’t care about the rice stuck to the corner of her mouth as she spoke very seriously, "My dad’s company spends tens of millions on advertising every year, just buying billboards in prime locations.

And hiring celebrities to endorse, I’ve always felt it’s not right. The fundamental purpose of advertising is to spread the word, and the most effective method is word of mouth."

"No matter how many people see a billboard, it’s still an inanimate object. Even if many people see it every day, it only leaves a vague impression in their minds."

"But if we change the approach, take my dad’s company for example, their advertising budget was over forty million the year before last."

"If we produce forty million worth of personalized backpacks and introduce them to the market at a low price, at least four million students will be able to buy these backpacks."

"Four million students correspond to eight million parents, relating to two hundred million peers, and also the four hundred million parents of these peers." As she spoke, Wang Wei’s bright eyes shone with enthusiasm.

She looked up at Shen Dong, "Even if only one in a thousand feels that because the backpacks are good, other products from the brand must be good too, I think, this kind of advertising would be more passionate than billboards."

One in a thousand is very realistic, without the naivety and wishful thinking of youth.

One thousandth of two hundred million is two hundred thousand.

These two hundred thousand are effectively customers.

Forty million in advertising expenses, for a company of scale, is not a lot. In the future, hiring a popular young star would cost even more than this.

"That’s pretty good," Shen Dong said seriously, giving a thumbs-up. The idea was highly suitable for Huaxu’s expansion.

Shen Dong thought of the Double Eleven Shopping Festival.

Receiving the affirmation, Wang Wei didn’t wait for Shen Dong to finish thinking and excitedly said, "Really good? My dad always treats me like a child. I told him I could do it!"

"Your dad didn’t dismiss you," Shen Dong said, gathering his thoughts and consoling her as if comforting a child, "At every age, there are appropriate things to do. Getting involved in business at your age, whether you succeed or fail, is not good for you."

Wang Wei frowned and mumbled, "How can that be?"

"Not to mention that the frustration of failure can have a detrimental effect on the mindset of minors; success could make you underestimate the hardship of achievement, become frivolous, and also get exposed to material transactions too early. This can lead an unhealthy growth mindset," Shen Dong said, forgetting who had told him this, but he felt it made a lot of sense.

How much does it cost for a middle school student to pay someone to do their homework or take their place on duty? Can a healthy and positive mindset flourish in such an environment?

What becomes of a heart tainted by materialism from the age of fourteen or fifteen?

Shen Dong believed there was truth in those words and shared them with Wang Wei in his own way, urging her with great concern, "Parents’ words might not be philosophical, but they always make sense. Listening more won’t do any harm. What do you think?"

That’s how children are; a thousand words from a parent can’t match a single word from someone they trust.

Moreover, it’s a new idol.

Wang Wei listened attentively, her face the picture of someone eager to learn, "Mm, you really know a lot."

Looking up, she saw the moon shining brightly and the stars sparse, her pretty face flushed again. She picked up the keys on the table and said with reluctance, "Then I’ll be going first. I will definitely study hard, and I won’t give up on becoming a female entrepreneur."

"Go for it!" Before she left, Shen Dong couldn’t help but give one last piece of advice, "At Dongyan Media, take good care of Chen Yuyan; that girl is stubborn and keeps a lot to herself."

At the mention of Chen Yuyan, Wang Wei’s eyes flickered for a moment, and her steps to leave quickened.

Gazing at the mottled starry sky, Shen Dong felt a pride after bragging but also a sense of melancholy. His thirty-year-old mind told him that a brief separation from Chen Yuyan was not a bad thing, yet in the still of the night, Shen Dong would always think of that girl.

He faced the starry sky in silence for a long time before turning back to his computer.

He opened WORD and drafted a promotional plan, which was based on Wang Wei’s advertising idea.

This idea was not really creative, as many free gifts already have similar effects, but generally, these gifts are insignificant and often overshadowed by the main product.

Drawing from Wang Wei’s idea, Shen Dong planned to delve deeper, starting with the basic necessities of life, under the banner of giving back to the community, and targeting students first.

Aside from personalized classroom supplies like backpacks, Shen Dong mainly schemed two projects: a trustworthy cafeteria and action figures.

Most people know about action figures, but not many actually indulge in them.

However, the purchasing power of die-hard action figure fans is considerable, and Shen Dong planned to integrate the concept of ’blind boxes.’

Blind boxes are those with unknown contents; in Xiaori Country, they are mainly used for the sale of anime-related goods, containing anime action figures. Science has shown that the anticipation of uncertainty can stimulate repeat decisions, creating a form of ’addiction’ in psychology.

The sales of ’blind boxes’ in Xiaori Country are sizeable.

Naturally, Shen Dong wouldn’t fill them with useless stuff; he planned to include makeup blind boxes, educational supplies blind boxes, and daily necessities blind boxes, amongst others.

Within these blind boxes, he’d place action figures of mythological and historical characters from the Celestial Empire.

Action figures are another form of marketing, stimulating the desire to collect and hoard—for example, collecting the Eight Immortals or the Three Brothers of Peach Garden could provide a reward, cash.

Since blind boxes are different, action figures naturally couldn’t be the same.

For instance, it would be inappropriate to put Zhang Fei in a makeup blind box. As for what women like, that could be left to Tang Yuchan.

Facing the computer, Shen Dong typed thousands of words with flair, and after proofreading and revising, he sent it to Tang Yuchan via email. In less than ten seconds, the little penguin icon started flashing.

"Yo, you’re online," Shen Dong casually clicked to open the chat window.

"How about it?"

Tang Yuchan was feeling melancholic, having taken a day off for herself. Just out of the shower and preparing to check the reports from the Huaxu representative group, she saw Shen Dong’s plan.

She couldn’t refute it and nearly got enthusiastic for Shen Dong once again. With complex emotions, Tang Yuchan replied, "Why not ask Kang Yue? Doesn’t she understand you better?"

Huh?

Shen Dong was a bit perplexed and narcissistically replied: Are you jealous?

"Nonsense!" Tang Yuchan sent a series of exclamation marks, unrestrained even across the screen. She went straight to the point, "I heard your conversation and just wanted to understand what it was like."