Her Cultivation Diary
Chapter 931 - 913. Fans’ Affection

Chapter 931: 913. Fans’ Affection

Zhang Wang’s Family thought to themselves that reading more books really is useful! When Song Tan took a little care of the farmland and used some imported fertilizers, the taste of the crops improved significantly compared to before.

No wonder imported fruits are so expensive and yet people still buy them!

Tian Tian also smiled and explained to Old Zhao, "Uncle Zhang’s kudzu root is considered wild, it has never really been managed before, and it can’t be completely excavated at once, so we can’t use excavators, and the manual labor is quite exhausting."

"Moreover, although we sell it for 88 yuan per jin, honestly speaking, it’s worth it because these kudzu roots have been growing for who knows how many years... The price won’t be the same next year if we plant and sell it again."

"Exactly, exactly!" Zhang Wang’s family nodded vigorously: "That’s exactly the point! You’re right!"

He looked at Tian Tian with a happy face: "Xiaosun who drives the excavator is your boyfriend, right? Honest! He’s a solid kid, has good judgment!"

Much better than the kid from Zhou Maozhu’s family!

Tian Tian felt a bit embarrassed looking at the gossipy eyes of Old Zhao beside her and quickly changed the subject.

She turned back to her computer to edit an announcement:

"Qiaoqiao’s fans are so loyal. We really didn’t do well today, we should first apologize on the platform."

"Our customers trust us and are willing to spend money on us, we can’t just disregard their feelings... But there really isn’t much left to sell this year... We’ll see in the future."

...

Although Tian Tian was only helping temporarily, Secretary Xiaozu seems to be truly eager to manage this well, thus he placed great importance on it.

At this moment, several people were diligently packaging the kudzu powder. Secretary Xiaozu fretted for a long time, looked again at the apology posted on the page, and finally decided—

"Let’s do a fan appreciation event."

"Our fans all came from Qiaoqiao, and one livestream can’t fully stabilize it. Just when there’s this issue of ’hunger marketing’ coming up, it’s easy to ruin the goodwill."

"The urgent task is, this account isn’t aimed at making money, but to maintain a good reputation."

Tian Tian had no objections to doing a fan appreciation, she just sighed: "Where can you find so many good-quality products? If we had the stock, we wouldn’t be in this situation now!"

Zhang Wang’s family, somewhat understanding yet confused, hesitated and asked, "Should I not have wholesaled the kudzu powder to others?"

Secretary Xiaozu snapped back to reality and quickly reassured him, "No, no, wholesaling allows you to see the money immediately, and there’s no need for packaging. If it can be sold, of course, it should be."

After all, for farmers like Uncle Zhang, they toil mainly for the purpose of making money. Things like fans and traffic—those long-term plans—are not something they would consider.

For instance, the money for the 1400 jin of kudzu powder was just transferred through Song Tan, whereas the earnings from online sales need 7-14 days to be credited.

Don’t underestimate these half-month periods, there are too many uncertainties, and it involves issues like returns and customer service, the energy cost is far greater than that of a wholesaler.

It’s a shame no matter what idea one thinks of, it is as hard as cooking without rice. Until Brother Xiaozhang arrived at the yard in his car, first unloading bundles of small cardboard boxes.

"Come on, print the orders directly connected to the computer."

He brought down the label printing machine, found a stool to sit on, and then began to tear off tape and seal the boxes. As he did this, he always felt that everyone looked rather serious:

"What’s the matter? Were online sales not good today?"

"Good? They were too good!" Secretary Xiaozu frowned.

"Hundreds of thousands of fans were waiting, we promoted the effects well, and just when it came time to sell, we found out we didn’t have enough stock, the screen was full of grievances."

"Oh my!" Now that there are also live streamers in town, Brother Xiaozhang somewhat understands: "Nowadays, netizens don’t take kindly to hunger marketing anymore, such tactics can easily lose fans."

That’s exactly the worry!

Secretary Xiaozu explained the situation to him: "Do you have any solution?"

"What solution could I possibly have?" Brother Xiaozhang rubbed his hands: "Ask Song Tan! Her family has a lot of great stuff, and Qiaoqiao is the absolute pioneer in hunger marketing!"

It’s different though.

Everyone knows that the products from Lao Song’s family win purely on quality, and they can be sold at even higher prices as those who have tried them know well.

Thus, the "hunger" is justified: firstly, fine products naturally have low production, and secondly, even if one fails to grab it, they don’t want to miss out.

Just in case, right?

And the kudzu powder from Zhang Wang’s Family, including the agricultural products from the village in the future, taste much better than those on the market, but they certainly won’t make people give it up completely.

The rationale holds, but by the time dinner came, the freezing Secretary Xiaozu still asked this question.

This really made it difficult for Song Tan: "There really isn’t much stuff available to sell!"

Two to three hundred thousand followers, and even if you discount some fake ones, shouldn’t there still be around one hundred thousand who would actually pay?

With the kind of location they have, what could possibly sell 100,000 orders in one go? Counting rice grains?

Only Grandma Tang unconsciously glanced at her hands: "Wouldn’t hand cream work?"

Hand cream certainly won’t work! At most, only 8000 tubes could be produced!

Before Song Tan could shake her head, she continued: "Weren’t you initially planning to make 30g portions? Since it’s a fan reward, it’s up to Xiaozu whether you have the courage to take them all."

"Limit one order per person, each order containing 2 grams, this greasy look is perfect for a one-night hand mask."

With that calculation, isn’t that a volume of 120,000 portions?

"But that would require a lot of money... We can’t let Song Tan suffer a loss, right?"

tubes, each tube costing 188... Even though Secretary Xiaozu wasn’t short on money, she didn’t have the courage for that.

"Teacher Tang, this live stream isn’t my personal one, I couldn’t possibly pour in one or two million, right?"

Teacher Tang frowned: "Don’t judge a business move by your own standards—you know how difficult it is for a million-follower influencer like Qiaoqiao to attract traffic? And to achieve almost 300,000 followers effect, these are real fans!"

"Did you consider how much this marketing strategy would cost? The minimum would still be in the six figures, and in the upper range—after all, he’s already taken a big loss."

Secretary Xiaozu’s face turned red immediately, stammering and unable to speak—she wasn’t clueless, just hadn’t dared to think too much.

This online store wouldn’t earn her a cent, and there’s still pressure from above, being in politics, one has to feign ignorance when necessary.

"Besides, who asked you to add one or two million to it?"

"Just prepare for 10,000 portions, that is, a little over 6000 tubes of hand cream, sell each one for either 11.9 yuan or 12.9 yuan...how many thousands would you lose and how many followers would you attract? Can’t you secure that few thousand in advertising expenses?"

Brilliant!

Secretary Xiaozu literally wanted to cling to Teacher Tang’s leg!

Only Song Tan looked blankly with widened eyes: "That...I also promised the fans to sell the hand cream in the live stream, why should it be sold to the village?"

Teacher Tang raised her eyebrow: "Yunqiao Village official cooperation, dual streaming, and the village secretary endorses you. The live streaming case might even be compiled into a report, and if lucky, it could be mentioned in an internal reference as a new model of agricultural development..."

At this moment, the little old lady dressed in pink radiated a different kind of brilliance:

"Just say what you want to do in the future, whether you need local policy support and resource prioritization, right?"

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