Forcing Me to Be Reborn?!
Chapter 248 - Chapter 248 Chapter 213 Hu Yan is Coming Youu Come to Play

Chapter 248: Chapter 213: Hu Yan is Coming [Youu Come to Play] Chapter 248: Chapter 213: Hu Yan is Coming [Youu Come to Play] Cheng Zhu didn’t expect that as soon as he mentioned renting an apartment outside in the group chat, the most intense reaction came from Jiang Wanzhou.

“Damn you! You rent a place without telling me!”

This deep grudge, it was as if he’d been abandoned.

In fact, Cheng Zhu had never even considered living with him.

He hadn’t thought about finding a male roommate either.

What a joke! How inconvenient would that be?

But for some reason, as he looked at Little President Jiang’s questioning, he could already imagine the other party standing with a raised pinky, angrily pointing at him.

The buddy he’d grown up with definitely needed some pacifying.

“Please, how far is your school from mine? I definitely looked for something close to my school.”

“And how do you know I didn’t leave a room for you? You start yelling before even clarifying things!”

“It hurts my heart!”

The benefit of renting a two-bedroom apartment suddenly became apparent.

Of course, he hadn’t initially planned to leave the room for Jiang Wanzhou.

But it didn’t really matter.

A man’s mouth can deceive like a ghost.

And that’s what you had to say!

While the two were bickering in the group chat, the adorable Baby Lu started to chime in.

“Wow! Where did you rent? Is it close to our place?”

Okay, Lin Lu was always so straightforward and enthusiastic, directly asking how close they’d be, without any hesitation to express their closeness in the group chat.

This type of thing, the icy beauty Shen Qingning, would probably find impossible to utter.

“Close, you could see my place through your window,” Cheng Zhu joked, “Next time you can open your window to say hello.”

Lin Lu stared at her phone, slightly startled at first.

Then, sitting beside her, Shen Qingning slightly furrowed her brows and asked, “Building B? Did he just rent the place in the opposite building B?”

The voice actress girl immediately asked in the group chat, and Cheng Zhu quickly confirmed it.

“Ah! Qingning! He just rented the place opposite ours! Won’t that be convenient?” Lin Lu was quite happy.

“Convenient for what?” the cool girl asked while looking at her.

“Convenient for us to hang out together!” Lin Lu answered as if it were obvious.

Shen Qingning fell silent.

Hang out together?

Right now, she was quite reluctant about the three of them being together.

She could only say her mind was in a mess, a total mess.

Even if she had realized that the mess was entirely of her own making.

Lin Lu was quite curious at the moment and asked in the group chat, “Why did you suddenly rent an apartment in Building B?”

Cheng Zhu repeated his reasons.

To him, the dorm sometimes indeed wasn’t convenient, and he needed a place to put the milk tea machine and equipment, and use this time to build a small team and develop products.

“Does that mean Ningning and I can get a first taste of the milk tea you’ll make?” Lin Lu immediately got excited.

“That should be the case,” Cheng Zhu replied with a laugh.

…

…

On Wednesday, Cheng Zhu’s milk tea equipment arrived in the first batch.

He would get two sets of machines, fearing that the shop would be too busy to handle the demand later on.

One set of machines would be placed in his rented apartment for now.

These days, Cheng Zhu was also pondering which of the massively popular milk teas from his previous life he should make?

Yes, he only planned to promote a few drinks at first.

Indeed, making milk tea was not difficult, the challenge was in the initial innovation. Once a flavor suddenly blew up, all the shops would quickly follow suit and make that milk tea.

But as a Reborn, Cheng Zhu naturally had a head start.

Like now, no one thought to make something like fleshy grapes, Cheese Mixed Berries, or even coconut latte. He could be the first to dive in.

However, he was very clear that in his situation of opening a milk tea shop, there was no need to roll out all the trump products at once!

At first, two or three explosive products would suffice, and the rest of the milk teas could be quite similar to what other shops offered.

But still, he insisted on using quality milk, using authentic tea leaves, and raising the grade of the ingredients.

In his past life, he had studied the development strategies of new milk tea forces like Hey Tea, Chagee, and Sexey Tea.

Also, he had discussed several times with his friends who created their own milk tea brand in Wu City.

He was well-versed in many things.

“These kinds of shops must push the explosive products! You need to have one or two main milk teas to boost the brand and explode sales!”

“It’s not about releasing all your best cards at once and then dividing sales among many well-accepted products.”

“The best way is to start with one or two explosive products to drive brand and sales, then gradually introduce new items.”

“This is also because in the early and middle stages, I only plan to run direct-sale stores, not franchise stores.”

“If it’s a franchise model, then introducing new products is even less urgent; you need to take your time.”

Taking the rapidly developing Chagee as an example.

Its milk tea types were actually a bit similar to those of Sexey Tea, but it went the franchise route, opening stores nationwide, unlike Sexey Tea which mainly dominated one province.

The owner of Sexey Tea had expressed several times, “I’m pessimistic; either die by expansion or die by no expansion. The death by no expansion is more dignified.”

On the other hand, within just a few years, Chagee had hundreds of stores across the country.

And if you open Chagee’s menu, you’ll see it doesn’t have many milk tea flavors at all – just a few kinds!

This means the reproducibility between stores just got simpler.

Because the product line is short!

“If I remember correctly, this brand first became famous because of a product called Berries without a Master, right?”

After innovating popular products are available, they could open branches nationwide and expand rapidly.

This approach is what’s known in the industry as the “major single item strategy.”

To date, the brand’s few explosive products account for up to 70% of the total sales!

Cheng Zhu always thought this model was worth learning.

After all, when opening stores across the country, whether they are direct-sale or franchise, one important aspect is the supply chain.

If you follow this major single-item strategy, the supply chain would be greatly simplified! The overall industry chain efficiency would be significantly enhanced! This also favors a scalable expansion.

Of course, all these are things to be done after the brand becomes popular.

But even the initial online marketing and promotions essentially rely on these popular items.

This is also one of the initial marketing strategies of most new force brands.

“To be honest, I don’t know if it’s due to my personal taste, or something else, but many of the earliest viral milk teas, even their flagship products, I think they taste terrible!” Cheng Zhu carefully reminisced.

“But even so, they still got promoted and became popular!”

“So, which flavors should my milk tea shop initially promote?” This was Cheng Zhu’s current dilemma.

He had planned to focus on promoting three products.

That is to say, during the renovation period, he would develop three new products with his recruited milk tea team. As for other products, they would be similar to the regular milk tea shop’s offerings but with better milk and authentic tea!

One product had already been decided on, and that was Mango Pomelo Sago.

The reason was simple, because the name of the milk tea shop he had chosen was “Youu Tea.”

And the main ingredient in Mango Pomelo Sago is, indeed, pomelo.

Then the main ingredients include mango, sago, etc.

By the time, the name might be changed, perhaps to something like “Super Fruity Pomelo Mango Sago.”

It’s important to make the word “Youu” stand out.

“Then, add a cheese fruit tea, find suitable seasonal fruits, and follow Hey Tea’s path.”

“Speaking of which, it’s only 2014 now. Hey Tea’s first major financing round, I recall, was in 2016.”

“The earliest Hey Tea was even called Royal Tea but wasn’t a franchise store of the Royal Tea brand – it was a fake store that stole the name without affiliating.”

“I wonder if it has changed its name by now,” Cheng Zhu thought to himself.

Talking about it, it’s quite legendary. A counterfeit shop that only invested a few tens of thousands in the beginning could later wildly raise funds, its valuation even breaking 60 billion!

The founder also became a young billionaire under 30. With a net worth of 4 billion at 29, he was considered a paradigm of a self-made man of the new era.

At this moment, Cheng Zhu sat in front of his computer, writing his own planning table and some time arrangements.

As a master of time management, he would list these things in advance.

Just then, his phone buzzed.

“A WeChat message at this hour, it’s either Lin Lu or Hu Yan,” Cheng Zhu guessed.

As he expected, the WeChat was from Hu Yan.

She had finished all the model comics for the cross-border e-commerce.

According to what she said to Cheng Zhu before, she would take a few days off in the following days to rest from the non-stop drawing, but also planned to continue drawing a bit to solidify her skills!

She could clearly feel that she had improved in both drawing and creating sensual art recently.

With greatly increased skill, she had to consolidate it, right?

But now that she had no commissions to draw, she would typically choose to… draw herself!

So she kept up with the pace of one self-portrait a day, sending each completed one to Cheng Zhu for “evaluation.”

Calling it evaluation, it could also be described as the two flirting.

After all, it’s sensual art using herself as the model!

Cheng Zhu even suspected that was she deliberately sending the pictures late at night to tease him?

Doing it on purpose, huh!

But he was feeling slightly tired now; looking at the picture would be a good break.

But when he clicked to view it, he was a bit shocked.

“Why is today’s drawing so bold!” he typed.

“It’s the last one, so I thought I’d let loose a bit,” Hu Yan replied.

The impressiveness of this picture lied in the expression of the character.

Dilated pupils, wide-open mouth, saliva stringing…

A highly entertaining idea popped into Cheng Zhu’s mind:

“Goodness, if I were her boyfriend, I would always keep her self-portraits nearby. Then, when getting frisky in a hotel, compare and accurately reproduce the poses.”

–Is this how you wanted to draw? Is this what you wanted?

However, did Hu Yan just say these were the last ones for a while?

“Are you coming to Hang City to see your junior sister?” Cheng Zhu asked.

“Right!” Hu Yan replied excitedly.

I get to see my cute and well-behaved junior sister again! If we sleep together at night, I can cuddle with my junior.

Her whole body is fragrant, and sleeping while hugging her lets me sleep so deeply.

And recently, as this poor girl, I’ve suddenly come into some money, so I can finally splurge on an affluent trip!

Wuwuwu! Thank you Daddy investor! Wuwuwu!

The conversation could have stayed at this point, with no big issue.

Just a larger degree of explicitness in their chats, with a lot of raunchy talk and explicit details about each other’s private lives.

Until Hu Yan suddenly mentioned her trip to Hang City:

“Boss, have you heard of a claw machine arcade called ‘Youu Come to Play’? I’ve heard it’s super popular in Hang City. I’ve even seen online photos of an internet celebrity wearing the back-mother skirt from our brand dancing on a dance machine!”

…

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