Enforcer Manual -
Chapter 748 - 746 - : Advertising Strategy_1
Chapter 748: 746 Chapter: Advertising Strategy_1
"Are you still worried about being infested with worms? Are you still terrified that your friends and family are being replaced by unknown monsters? Choose Covida and free yourself from all worries; for more details, consult the website..."
Early the next morning, Song Lan was awakened by the enthusiastic advertisement.
The confident tone paired with the stirring BGM was more effective than an alarm clock at waking him up.
Song Lan glanced at his phone screen subconsciously.
8:03.
It was still early, at least two hours earlier than the time he had expected to get up.
The TV host was still incessantly praising the benefits of the new prosthesis, sincerely recommending that everyone order a family package from Covida Prosthesis Company immediately. The bewitching slogan "Call now and the whole family will enjoy" made Song Lan feel like he had returned to the days when phone advertisements were all the rage.
He couldn’t help but suspect that this was a new tactic by Lu Xiang to punish him for not going to work on a weekday and instead sleeping in at home, but after seeing the time, he began to doubt this.
It was already two hours past Lu Xiang’s usual time to start work. Lu Xiang left the house religiously at 6 am every day, and considering they had just returned to The Seventeenth Region, and the Law Enforcers had a pile of accumulated work, her work time could even start earlier. With such a busy schedule, she probably didn’t have the leisure to annoy him with a TV advertisement.
Besides, Song Lan trusted Lu Xiang’s character.
Director Lu had always been open and above board. Since she had promised him an extended vacation, she certainly wouldn’t interfere with it in this manner.
So the question arose, who had turned on the TV in their bedroom so early in the morning?
At this thought, Song Lan suddenly became fully awake.
In their home...
Could it be a burglary?
Without bothering to change his pajamas, Song Lan rolled out of bed and found Yeying sitting on the couch in the living room as if pondering life’s mysteries.
Having a bodyguard like Yeying in the house at times like this seemed particularly important.
"Yeying, did any strange people come in while I was asleep?"
"No."
Yeying shook her head and then whispered, "I’m hungry."
She would have hoped that someone had quietly snuck into the apartment while Song Lan was sleeping, providing her with a legitimate reason to treat herself to an extra meal.
Unfortunately, the public safety in The Seventeenth Region had been improving, and those potential little snacks had also become more restrained.
Song Lan searched the apartment again but found nothing. He went back to the bedroom, wrapped himself in the blanket again, and the advertisement on the TV was still ongoing. He didn’t know how much the TV station had been paid to keep this advert running for nearly fifteen minutes without ending. The Covida company mentioned in the advertisement was also an enterprise he had never heard of before.
Driven by curiosity, Song Lan opened the website recommended in the TV advertisement on his phone.
It was the official website of Covida Prosthesis. The homepage featured a family package they were promoting to the general public of the United Government, and it was now available for only 998 watts. The price was unbelievably cheap for a prosthesis, but it wasn’t until he looked into the features of the package that he spotted the catch.
The prosthesis package offered by the Covida company was built around an integrated operating system.
The system’s sole purpose was to help ensure clear thinking, preventing anyone from being deprived of their ability to think for themselves by any parasitic worms.
The reason for such a low price was that they were committed to promoting this operating system throughout the United Government, hoping it would eventually become as fundamental to everyone as the ports for nutritional injections, a basic prosthesis that everyone would have.
Song Lan had to admit that the Covida company had seized a business opportunity.
The parasitic worm crisis was an excellent entry point. The monsters lurking within and infiltrating human society had sparked widespread discussion not long ago, causing widespread panic. People feared that those around them had been infested with worms, leading to numerous regrettable violent incidents across the United Government.
The rapidly increasing reservation numbers in the lower-right corner of the advertisement showed that more and more people believed in the rhetoric of the advertisement and booked the package.
As Song Lan continued to investigate the website, he discovered that this Covida Prosthesis Company had only introduced this one package, and the company had been registered just the day before—the time when The First Region incident had just concluded.
Twenty-seven minutes later, the overly long TV advertisement finally ended.
At that moment, Song Lan’s phone rang.
Lu Xiang’s name appeared on the screen.
"Hello?"
"Did you see the advertisement?"
As soon as the call connected, Lu Xiang initiated the conversation, effectively admitting to her actions—she must have remotely turned on the TV in the bedroom and switched it to the channel playing the advertisement.
"Is this a practical joke, or is it punishment for my vacation?"
"Neither. I wanted a professional’s opinion."
"Hmm?"
"Do you think it might be telecommunications fraud?"
As a bona fide expert in the field of fraud, Song Lan was the professional that Lu Xiang sought for advice. "A never-before-heard-of new company has released an advertisement that hasn’t undergone any professional institution’s assessment."
"I think it is, but how did they bribe the TV station?"
Unlike the internet, where just about anyone can send messages or register websites, television stations, both programs and advertisements, had to undergo strict regulations and were allowed to air only after careful review.
If the Covida Prosthesis Company really was a scam operation, then the staff who arranged to air these advertisements would undoubtedly face corresponding punishment.
"That’s exactly the issue,"
Lu Xiang explained, "According to information from Military Intelligence Section Seven, the company didn’t bribe any TV stations. They didn’t even submit an application. These advertisements appeared automatically in every TV channel’s broadcast list."
With the advancement of technology, TV channels were mostly arranged by artificial intelligence after human review, "They suspect that the TV stations’ AI has been infected by a virus, allowing someone to hack into their systems and force the addition of the advertisement into the broadcast list."
"What about the host in the advertisement? If they took him in for questioning, wouldn’t everything be clear?"
Song Lan didn’t understand why Military Intelligence Section Seven would bother contacting them over such a trivial matter, especially during such a precious rest time early in the morning.
He had already felt annoyance towards the host in the advertisement; it was like someone drilling upstairs while you tried to sleep.
"They’ve already detained the host. They interrogated him for half the night and found that the advertisement’s script and imagery were all synthetically produced. The host hadn’t been involved in creating the advertisement at all. They suspect that the AI did this."
Lu Xiang revealed the reason for the call, "I think you should consult with your AI friends about this."
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