Enforcer Manual -
Chapter 199: Promotion Strategy_1
Chapter 199: Chapter 199: Promotion Strategy_1
After returning from Kolo Film and Television Media, Song Lan didn’t go back to his office, but proceeded straight to Lu Xiang’s office.
As soon as he entered, he immediately locked the door and lay down on the sofa.
Recently, he had come to understand the phrase "the most dangerous place is the safest" more deeply. As long as he takes a nap in front of Lu Xiang, he doesn’t have to worry about being caught slacking off by his superiors.
"How did the handover go?"
Lu Xiang glanced up at Song Lan, tacitly approving his behavior.
"Have you heard of Pasro Company?"
"I have." Lu Xiang nodded, "They’re in border trade. Half the goods in the black market of District 17 are brought in by them. They used to be supporters of the Foster Family, but they’ve taken a hit in public opinion recently because of certain events."
"No wonder they’re investing a large sum of money in the production crew to salvage their corporate image."
"Corporate image?"
"Kolo Film and Television Media is planning to have the ’Enthusiastic Citizen’s’ backstory as a senior executive of Pasro Company. In his day-to-day life, he’s a playboy, but he displays a strong sense of justice when facing crime."
Song Lan refers to this as a sophisticated whitewashing tactic. The locals of District 17 may not buy it, but other audiences who are not well-informed about the background of District 17 might be more or less influenced by the movie. When the time comes, Kolo Film and Media would hire a wave of trolls to attack those posting about District 17 online, branding them "green-eyed monsters" – thus successfully carrying out this roundabout plan of saving face.
"Didn’t you give them the character profile of the people from the crime analysis department?"
Lu Xiang frowned. After hearing that the production team intended to model the movie after Song Lan, she managed to squeeze out the time to modify the character profile amidst her busy schedule. Even under the pretense of hiding his identity, she highlighted the "Enthusiastic Citizen’s" personal charm to the maximum.
She believed that if the character design adhered to the profile she put together, it would certainly be well-received.
At the very least, she, who usually wasn’t interested in movies, would make a special trip to the cinema to contribute to the box office of this film based on Song Lan.
In Lu Xiang’s view, there was no need for a script for a movie based on Song Lan. Simply portraying what he had done recently would be incredibly exciting.
No, maybe there was no need for a movie at all.
Just seeing Song Lan sprawled on the sofa in her office now made her inexplicably content.
"I did, but they came here with an agenda. You can’t wake someone who is pretending to be asleep."
"Then, who is the original model for the female lead?"
"An ordinary worker."
Apart from whitewashing, Kolo Film and Television Media had also become adept at capitalizing on the female audience. "It’s that feeling of the CEO falling in love with me, you understand what I mean, right?"
The male lead, Su Li, who was invited this time, was also quite popular among young female audiences recently.
According to Song Lan’s observation, girls generally weren’t interested in combat power tearing X. The first thing that attracted them in a movie was the male lead’s appearance.
First of all, he had to be handsome.
As long as his appearance was in line with their aesthetics, they would be willing to contribute to the box office.
"I heard that Su Li just switched to this industry and can satisfy their desires for nurturing talent."
Watching an actor rise from obscurity to stardom is also one of the audiences’ interests.
As a movie lover, Song Lan had grown accustomed to the current movie market. In fact, even after a busy day, he liked to watch a love drama without political intrigues or a drama where important supporting characters didn’t forcefully shed tears.
As one ages, one couldn’t tolerate too many complex things.
However, Lu Xiang didn’t seem to agree. After learning the original model of the heroine, her displeasure became apparent on her face.
"Their screenwriters are too amateurish." Lu Xiang rarely showed a critical side, "The ’Enthusiastic Citizen’ always manages to stay one step ahead because he has insidious knowledge about the ins and outs of law enforcement."
"It’s a feel-good movie, let’s not focus too much on logicality."
Song Lan was quite easy-going. After all, aside from being a movie company, Kolo Film and Television Media also carries out propaganda for the United Government. In this era, superhero-themed movies have an unprecedented mission - to promote the image of the rescuers to the people through movies, to have their glorious image ingrained in people’s hearts.
He has never expected the crew to truly portray the image of the "Enthusiastic Citizen".
Fighting against the big families, driving out the Foster Family from District 17 - if all of this were shown in the movie, it would certainly be accused of defaming the United Government and wouldn’t pass the censorship board, and even the production team might be subjected to a political examination.
So regarding this issue, he had always been quite indifferent.
"Actually, this movie isn’t entirely bad, at least Chai Ke, who was the final villain in the first movie, has had an epic enhancement in the film."
Song Lan was someone who was good at spotting the silver lining.
In superhero-themed movies, the image of the villain is equally important.
As the preordained villain in the first ’Enthusiastic Citizen’ movie, the production crew realized that the villains they had previously created were all planning to destroy the world, while Chai Ke was merely the head of a criminal gang controlling border trade locally.
For Kolo Film and Television Media, this could only be described as child’s play.
If they were to portray Chai Ke realistically, it would inevitably downgrade the "Enthusiastic Citizen’s" quality.
"Therefore, Chai Ke, originally the leader of a border city criminal gang, was transformed into the leader of a terrorist organization with nuclear weapons. Their purpose in hiding in District 17 was to traffic nuclear weapons through the border city and carry out terrorist activities in the core regions."
Chai Ke, who had never even imagined such large-scale operations in his lifetime, was finally able to realize them in the movie created based on him.
Song Lan thought that it would be better to focus on upgrading most of the colleagues in his department from ordinary civilians with firearms to elite machine gunners rather than engaging in a battle of wits with the film crew.
As the head of the psychological counseling and publicity departments, his work seemed to be progressing towards the direction of a real-time strategy game.
"No, this is a crap movie!"
Lu Xiang stated resolutely.
In the course of speaking, she made a decision in her mind.
After obtaining sufficient military supplies and financial support in the department based on the meeting’s content, it was time for them to move on to the next phase.
The current election situation was clear. After the failed assassination, Aureliano had been completely pushed to the opposite side of the big corporations, becoming the next mayor who most deserved the citizens’ trust in their minds. On this matter, the corporations had effectively lost the game.
Now, it was time for the law enforcers to delve further into their investigation.
Pasro Company, due to a previous suspected human trafficking case, should be given priority as an investigation target.
They would start the investigation into the Pasro Group the next day.
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