E-Ladies: Navigating the Wired World
Chapter 204: Episode 204: Initial Results Skyrocket

Chapter 204: Episode 204: Initial Results Skyrocket

The next day, Zhou Xueyin handed over the content she had posted to Chen Yitian, who quickly arranged for it to be shared.

The power of a major account is indeed immeasurable!

Refreshing every minute, wishing there could be more than 10-50 shares, in the first 3 minutes, the best share even broke 150.

Such numbers were simply unheard of at this stage.

"It’s awesome! So freaking awesome! Is this the power of a major account? Is this the power of social media?" Zhou Xueyin exclaimed in the room.

"Yinyin, calm down, we need to look at the 24-hour data!" Kang Siyin patted Zhou Xueyin on the shoulder.

"The data is already high now, and I bet it won’t drop much in 24 hours! Awesome, it’s just so awesome!" Zhou Xueyin continued to rave ecstatically.

Of course, not all accounts were as explosive as the makeup tutorial one; the street photography single image had quite ordinary shares, only in the double digits while others were already in the hundreds.

It wasn’t that the street photography models were not good-looking, or that the season was poorly chosen; simply put, it just didn’t capture everyone’s favor.

However, miraculously, by lunchtime, all accounts saw similar increases in followers, with the street photography account not falling far behind the others. Even the makeup account didn’t pull too far ahead of the rest.

"Interesting..." Zhou Xueyin looked at these accounts with interest while eating the lunch someone had brought back for her.

"Just focus on eating, and stop worrying about work!" Li Hua came over and closed her laptop, "Xiaojing specially told me to make sure you eat your lunch properly, to prevent you from getting anxious for no reason."

"Don’t worry, as long as I’m away from the mindless torment, my anxiety will cure itself. Hehehe..." Zhou Xueyin laughed while eating rice noodles.

"You know, leaving Zhongguancun really does make one feel lighter and refreshed! Look at this, the bustling traffic on Callost Street, ah! This is the real Beijing vibe!" Li Hua exclaimed from beside the window.

"How’s the follower increase? Any dark horses emerging?" Kang Siyin and Yao Shanshan returned from eating outside and the first thing they did was to check on the accounts’ data.

"Jixiang has forbidden me from looking at the data, told me to eat properly..." Zhou Xueyin quickly stuffed the last bite into her mouth and wiped her lips.

Upon reopening her laptop, she saw a message from Wei Jingzhu: [It seems Zhongonline has found a buyer!]

"Huh? What does ’Zhongonline has found a buyer’ mean?" Zhou Xueyin was perplexed, "Jixiang, did you hear any gossip today?"

"No, what happened?" Li Hua looked at Zhou Xueyin confusedly.

"Never mind then..." Zhou Xueyin decided to ask Wei Jingzhu later in the evening what exactly was going on.

For now, the priority was to see how the Weibo situation had developed over lunch.

"Wow! The ’Learn Makeup with Me’ account is wildly impressive!" Zhou Xueyin excitedly tapped Li Hua’s leg, "Not only did the shared post take off, but even those we posted during our volume push have all gotten more than double-digit shares now! Awesome!"

"This account will definitely be valuable, make sure Li Hua maintains it well!" Li Hua nodded appreciatively.

"The other accounts are just average. During the peak times, they did get some shares, but they weren’t as explosive as the makeup account," Zhou Xueyin said as she opened each account to review.

"By the way, Yinyin, should we also create some general accounts?" Li Hua asked, sitting on her desk.

"I’m not so sure about that..."

Although the biggest advantage of general accounts was attracting followers from all walks of life, unlike now, where only specific groups would be interested.

However, most of the accounts under Bai Luoran were general accounts. If we did the same, I’d be afraid of snatching her target audience... It just doesn’t seem quite right.

"What’s the problem? At worst, we can nurture it internally. The accounts that are meant for boosting numbers remain the same, let’s just cultivate these accounts ourselves. In that case, the account group on our end probably wouldn’t say anything..." Li Hua said, her gaze sly as she looked at Zhou Xueyin.

"Actually, it’s not impossible..." Zhou Xueyin nodded thoughtfully, "The main thing is, general accounts really aren’t worth much..."

"Ah? They aren’t valuable? Then forget it..." Li Hua lost interest as soon as she heard it tied to worth and quickly hopped off Zhou Xueyin’s desk, "But you could consider something like a love and relationships talk account, that might actually have some potential."

"Love and relationships talk... Does that work in China? Like love advice!" Zhou Xueyin said with a smirk, giving Li Hua a glance.

"Love and relationships talk sounds nicer; advice is a bit too formal. If no one takes it, shall I? How about that?" Li Hua blinked, clearly wanting to take on the account herself.

"Fine, fine, fine, go and figure it out. Just don’t mess it up!" Zhou Xueyin said with a helpless smile, shaking her head.

This Li Hua seemed to want to personally try out everything...

By the time work ended, the makeup account’s reshare count had nearly reached 1000, yet the follower growth wasn’t as crazy as the shares, slowly increasing by only about 200.

The street style post stopped at just over 50 shares and completely stalled, while the follower gain was only in double digits. It seemed that if they were to promote street style content tomorrow, they would need to switch it up.

"Come to the editorial department, let’s have a quick meeting..." Zhou Xueyin sent the collected data to each editor’s hands and then gathered everyone for a meeting.

"Currently, the best performance is from the makeup account that Li Hua is responsible for. Not bad! Keep up the good work! Tomorrow, switch the makeup account to a simpler tutorial," Zhou Xueyin started with praise.

"Then, the European and American runway show content isn’t bad either, because it featured nine different stylish men! But the growth in followers wasn’t great, probably because the content doesn’t quite fit the fame and style of the account name, we’ll switch it up tomorrow."

"Hmm... the street style... is a bit indescribable..." Zhou Xueyin looked at Sun Miao awkwardly, "Of course, transitioning from a receptionist to an editor is indeed challenging. Don’t lose heart, Kitty! The pictures are still good! It could be a regional difference issue, let’s try something international next time!"

"I was thinking the same thing. I’ve got the content ready; once you approve it, I’ll post it!" Sun Miao summarized her own thoughts.

"Overall though, today was very good. The combined follower growth for a few accounts exceeded 10,000! Keep up the great work tomorrow! You all are the best!" Zhou Xueyin motivated everyone.

After arriving home, Zhou Xueyin received a report from Bai Luoran, which was not much different from her own summary. Surprisingly, she also suggested creating a general account, as every company largely owns several general accounts for appearances’ sake, so it wouldn’t be clichéd if Zhou Xueyin and her team did the same.

Li Hua’s idea came in handy, and Zhou Xueyin quickly shared the good news with her.

The two of them swiftly set up the love and relationships talk account.