Darkstone Code -
Chapter 117 - 0116 Practical Tips
Chapter 117: 0116 Practical Tips
"You’ve already got the product catalog, right?" Lynch glanced at Richard, who nodded.
The detailed catalog of products had been handed over to them on Sunday, divided among each person, including the salespeople hired later, who also received a detailed product sales catalog.
It contained most of the items that would appear at the state auction, but of course, some items were not listed. The reasons for these omissions were not just to create surprises but also to prevent people from having time to prepare.
For instance, there will be a house up for auction—the very house Lynch is living in. He had arranged for someone to take this house. Of course, all this was false; the buyer ultimately can’t afford to pay, resulting in a failed auction, and the consignor expressed dissatisfaction and refused to renew the auction.
The gimmick is sufficient; auctioning off a luxury villa starting at just one dollar is enough to make this auction a social focus once again. People won’t be interested in how much it finally sells for but rather will try to see if they can get a bargain.
This is what Lynch wants people to think about, not those unrelated matters.
After Richard nodded, Lynch naturally found a chair and sat down, inviting others to sit as well—this was in the gymnasium, where tiered seats were everywhere.
They sat in the seats, holding notebooks and pens in their hands, looking at Lynch with eyes full of the thirst for knowledge and wealth, like students.
Lynch thought for a moment, sorted out his thoughts, and then began to teach these "students" some useful tricks.
He casually mentioned that whoever’s handwriting was good should make the notes detailed. These could someday become training materials for every batch of "new trainees".
Ultimately, Wood was assigned this task, as everyone said his handwriting was the best.
After giving these minor instructions, Lynch directly posed a question, "In what circumstances do you get angry?"
The sudden question made the young people present pause, but soon they had some thoughts of their own. Richard was the first to raise his hand, which was why Lynch valued him.
He could not only complete the "assignments" Lynch required but also create a positive atmosphere. Such people are needed everywhere; even if Richard isn’t around Lynch, he will surely have opportunities in the future because some things are destined.
Lynch pointed at him, and he somewhat smugly replied, "When I’m insulted by others, I will definitely get angry," and he gleefully interacted with his companions behind him after he spoke.
Lynch nodded, looked at the others with encouraging eyes, hoping more people would stand up to answer this question. Perhaps some might feel ashamed, but it’s precisely this shame they need to overcome the most.
If conscience, moral sense, values, good and evil make them give up earning money, then they have no fate in this business.
Wood raised his hand thoughtfully, "When someone touches my bottom line, I’ll get angry!"
Lynch’s eyes lit up; he pointed at Wood and glanced at Richard, but quickly his gaze spread to the others, "Richard’s answer isn’t entirely correct. Do you think you’d get angry if I humiliated you?"
His voice was calm, with a slight smile on his face, his eyes weren’t very fierce, yet this sentence made Richard feel extremely uneasy, a sudden trace of inexplicable fear seeped into his heart.
He uneasily shifted his position several times, then shook his head, "No, Mr. Lynch."
Lynch nodded, looking at the others, "Why did I humiliate Richard, yet he isn’t angry?" This was a rather complex question, and as a life mentor, Lynch was about to unravel mysteries for these kids.
Thus, without waiting for others to answer, he continued, "Because I haven’t touched your bottom line. In your heart, there’s a precise measurement of our status disparity, even if I humiliate you, it’s still within your tolerance range, hence you find it hard to get angry."
"To you, this is an acceptable harm, until I touch your bottom line, stab your inner being or even soul, that’s when you’ll get angry, furious, and lose your mind."
"Previously, I discussed how to create minor conflicts, and now what I want to talk about is how to make clients lose their minds. This is beginner knowledge, yet it’s a very important lesson."
"Slightly prick the client’s heart, make their rationality temporarily fail, and simultaneously enhance competitiveness, making them feel humiliated by other bidders, thereby creating some price miracles."
"We all know that impulsiveness is a terrifying emotion, during moments of impulsiveness, you might do many things you thought you wouldn’t."
"If you can achieve this, then you can become a privileged person here with me!"
The young people were breathing slightly more rapidly, they had already stopped to talk about last week’s post-auction revelry with Richard and others, with various splendid women, dazzling enough to make them feel inferior, running around like pets in simple clothes.
Money scattered in every corner of the room, rare daily delicacies piled up on the table as if they were free.
Alcohol, money, hormones—just a simple description was enough to make the young ones’ blood boil, their bodies filled with restless energy!
They were basically entering a state, Lynch nodded with satisfaction and threw out the second question, "Our client base actually has a very obvious collective trait, which is also one of their bottom lines; has anyone discovered it?"
This question made even Richard less active; he kept thinking, even discussing with other sales managers who attended the auction, but ultimately they discovered no commonality among these people.
Each of them had different living environments, work environments, family environments, making it hard to find any commonality. They could only look to Lynch, who simply nodded slightly.
"Poverty..." A single word made these people speechless, and Lynch continued to educate these kids, "They can’t strictly be considered impoverished, but overall, those who are in need of second-hand goods tend to be people with consumer impulses but lack the ability to purchase brand-new products. Among them are some stingy wealthy individuals, but more are relatively poor."
"They won’t be like truly poor people without the desire for consumption, nor will they be like a financially healthy family with a perfect consumption plan or capability; they are poor but don’t admit they are poor."
"That’s their bottom line, something they fight to maintain. They never consider themselves poor; as long as we allow them to feel their bottom line is targeted and challenged by other customers, a minor friction can cause them to target each other, and their rationality will disappear."
"Gentlemen, for me, as long as the product sells, my share is secured. I’m telling you this, not for myself to earn more, but to allow you to experience the most beautiful pulse of this era!"
"Maybe you’re not yet fully understanding my words now, but it’s fine, because you’ll soon have the chance to try it out yourself tomorrow, to stir up anger in your clients, making them lose their rationality."
"By the way, tell your clients that the items they buy from us can be repurchased at no more than seventy percent, and if the items have noticeable scratches and damage, continue depreciating, lower them as much as possible..."
Those who attend the auction would quickly regain consciousness after impulsive purchases, considering that the first thing they’d consider is they brought home something off-plan that wasn’t quite suitable.
Thus, they need to dispose of these items; returning them might be most people’s first thought, but here we only handle sales, not returns, even calling the police or suing won’t help.
There’s never been a precedent where auction houses bore return responsibilities; as to how returns are handled, let’s wait until the auction house locates the original owner of the product.
Or... selling them to the Interstellar Trade Company at a reduced price is a good method—instant cash, no delay!
After discussing some minor techniques, Lynch bid farewell to everyone; he was here for a face-to-face meeting with these young people today, even extending beyond the plan for teaching, without staying too long.
Everyone watched Lynch leave; some gathered excitedly, others pondered over Lynch’s words.
"I now somewhat believe your words..." A middle-aged man stood behind Wood, watching Lynch’s back with a complex look in his eyes.
Since Wood went undercover for half a month, he never reported finding any criminal behavior in Lynch, raising suspicions within the FBI’s secret operations department.
Compelled, Wood’s guide personally came forth, bringing two young special agents along; if Wood had turned, they would silently deal with Wood.
Yet merely during the first face-to-face contact with Lynch, Wood’s superior already certified Wood didn’t lie—he could see Lynch was a very cunning person, but a terrifying capitalist too.
He avoided all methods possibly linked to crimes or illegalities, earning money in a way incomprehensible to people.
A base merchant, but smart, smart enough to manipulate human nature, making people scramble to give him money.
Such a person doesn’t need to commit crimes to live well, though this is just a preliminary view; whether Lynch has committed crimes remains to be monitored.
If he has, he swore upon joining the FBI not to let a criminal go.
If he hasn’t, he will voluntarily explain the situation to the Secret Operations Department.
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