After the True Heiress Travels Back
Chapter 296: Self-Promotion with Built-in Hype

Chapter 296: Chapter 296: Self-Promotion with Built-in Hype

Being targeted is just another way to generate buzz.

Buzz translates to viewer ratings, to box office sales.

Regrettably, Wang Zhehai holds such a prominent reputation in the industry.

Even with advance knowledge of his plans to shoot a new drama, no director would foolishly clash with him and court disaster.

Because of this, Wang Zhehai harbored a sense of invincible loneliness.

Fortunately, this time the publicity came with a gimmick.

First, Shi Yaoguang, an all-rounder, was a living advertisement in herself.

Although the video of her beating someone up on Gull Street had been massively edited, and now only a few people remembered it,

this did not hinder anything, as Shi Yaoguang’s talents were evident, and she was bound to shine brightly someday.

The only issue now was...

how to package Shi Yiqing.

"Yaoguang, what do you think is the best way to promote her?"

Uncertain himself, Wang Zhehai thought of turning to Shi Yaoguang for help.

Shi Yaoguang’s answer to this was quite straightforward.

"Direct marketing."

Wang Zhehai was a bit dumbfounded by her terse reply.

"What do you mean by ’direct marketing’?"

Shi Yaoguang gave him a meaningful look, "It’s about leveraging her own popularity, of course."

Wang Zhehai still did not quite get it, "What do you mean by that?"

Seeing he still didn’t catch on, Shi Yaoguang could only point at herself.

"Don’t we both have our own buzz? I believe many people will be interested in the drama of the real versus the fake heiress. Once we catch their attention, won’t the free publicity take care of itself?"

Wang Zhehai snapped his fingers, looking at Shi Yaoguang with admiration in his eyes.

Truly deserving of being Miss Shi.

This ability, you just can’t deny it.

Free promotion, brilliant.

After discussing with Wang Zhehai, Shi Yaoguang posed for promotional photos with the photographer.

Once the photos were taken, Shi Yaoguang saw Shi Yiqing dressed in a white dress, looking ethereal and otherworldly.

"As expected of the campus belle, this ethereal aura is quite interesting."

As soon as Shi Yiqing heard this, her expression darkened.

"Shi Yaoguang, what are you implying?"

Shi Yaoguang hummed with a smile, "I mean exactly what I said, I’m complimenting you."

Shi Yiqing snorted, "Compliment me? How could you possibly compliment me?"

"Ah~ Are you that self-aware?"

Shi Yaoguang put on an incredulous expression, "I really didn’t want to compliment you, but... I do sincerely think you deserve a bit of praise from me."

Shi Yiqing: "???"

Seeing the genuine praise on Shi Yaoguang’s face, Shi Yiqing felt an uneasy premonition creeping up.

Then, she heard Shi Yaoguang say, "Actually, it’s no big deal."

"Director Wang just asked me about the promotion earlier, and I thought about it. We have our own buzz because of our identities, right? I think you’ve done something truly admirable for once, so I praised you. No need to feel pressured."

Listening to her, Shi Yiqing quickly grasped the main point.

She widened her eyes in disbelief, "What do you mean by that?"

"Can’t understand human speech anymore?" Shi Yaoguang blinked her eyes, looking at her with disbelief.

Shi Yiqing, of course, understood.

It was precisely because she understood that she found it even harder to accept.

"Aren’t you afraid I will expose your secrets?"

"What have I got to be afraid of?"

Shi Yaoguang was very nonchalant, "I believe my actions are open and aboveboard, what leverage could you possibly have against me?"

"Hmm..." she made a thinking gesture, "or is it that you think you’ve become so important to me that your opinion can actually affect me now?"

Shi Yiqing’s face turned ugly, "I never said that."

"Good that you didn’t." Shi Yaoguang said, walking up to her and patting her shoulder, "You don’t need to look so upset, we still have a whole three months to get along, don’t forget your goddess persona."

Shi Yiqing’s complexion turned even uglier, "You..."

"Quit your yammering," Shi Yaoguang made a silencing gesture, "I haven’t disclosed your secrets for now, but that doesn’t mean I will keep covering for you indefinitely. Whether you can maintain your goddess persona is up to you."

As she spoke, she made an encouraging gesture: "Remember to be gentle~"

Frustrated by her obviously provocative actions, Shi Yiqing was fuming.

And yet she couldn’t do anything about her, only huffing coldly with a face blue with anger.

...

Online, because of their drama crew’s incident, a storm was brewing.

Wang Zhehai was a well-known director, and his preparations for a new drama naturally drew a lot of attention.

The leading male and female actors were, of course, the primary focus of everyone.

Shi Yaoguang and Ming Yan had just recently shot a public service advertisement together and were well-recognized faces.

No one felt there was any discord with the two of them playing the leading roles.

It was the second female lead that was the problem.

Shi Yiqing’s name appeared bluntly in the public’s eye for the first time.

The female stars who were originally determined to secure a role in Director Wang Zhehai’s new drama couldn’t help but have grievances against the newcomer.

And sure enough.

Someone started to make moves in the dark, determined to find out where this little bitch popped up from.

It was not until they checked that they were taken aback.

Everyone was shocked.

When the entertainment journalists released the information they found, the netizens also ate up the juicy details.

"Is it true? ’Blue Love and Death’ really exists? Isn’t this real versus fake heiress drama too melodramatic?"

"Am I the only one wondering how the real and fake heiress can coexist peacefully on the same set?"

"Wasn’t it said that the Shi Family’s real and fake heiresses were at odds? I heard that the real heiress was thrown out on her ear, how did the fake heiress manage to focus and work so closely with the real heiress on the same crew?"

"What are you guys talking about with this real and fake heiress? Am I too out of the loop?"

"The person above, it’s just you."

"Pop science alert! Let me give you an update on the familial history between the leads of Director Wang’s new movie ’Crimson Tears.’

The main actress is the Shi Family’s real heiress, but she was taken by the wrong people as a child and was only brought back to the Shi Family at the age of seventeen, where she stayed until adulthood before moving out on her own, and the Shi Family even issued two statements clarifying that Shi Yaoguang is not their daughter and they have completely severed ties with her."

"—To continue from above, after the real heiress Shi Yaoguang was taken back by her family, she didn’t get the compensation she deserved. Instead, she was abused and deliberately troubled by Shi Yiqing, the fake heiress."

"Logically, once the real heiress Shi Yaoguang returned home, Shi Yiqing’s treatment should have been downgraded somehow, but that wasn’t the case. Shi Yaoguang’s return just meant an extra pair of chopsticks for the Shi Family, which didn’t affect Shi Yiqing’s status at all."

"The only impact was on the family’s eldest Miss’s fiancé. Those in wealthy circles should have heard about the Shi Family’s intentions to marry into the Quan Family, and they had already settled on a marriage between the Quan Family’s fourth young master and the Shi Family’s Miss, a match originally meant for the true eldest Miss of the Shi Family. But then Shi Yaoguang came out of nowhere..."

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